Urban Outfitters
Urban Outfitters is a multi-channel lifestyle retailer offering an eclectic mix of women's, men's, and kids apparel, footwear, accessories, beauty, and home goods. Part of URBN, Inc. (which also owns Anthropologie, Free People, Bhldn, and Nuuly), Urban Outfitters operates stores in the US, Europe, and Canada alongside a robust ecommerce platform. The brand provides affiliate marketing integration through the Rakuten Advertising network and a third-party seller marketplace program (UO MRKT) that accepts independent brands selling through EDI and third-party integration platforms. Urban Outfitters uses Stripe for payment processing, Stripe Connect for marketplace seller payouts, and Stripe Terminal for in-store payments.
APIs
Urban Outfitters Affiliate Program
Urban Outfitters affiliate program managed through Rakuten Advertising (formerly LinkShare) network. Provides affiliate tracking links, banner ads, marketing copy, and product d...
Urban Outfitters Marketplace (UO MRKT) Integration
Urban Outfitters operates a curated third-party marketplace called UO MRKT for independent lifestyle and fashion brands. Seller integration is managed through EDI and third-part...
Capabilities
Features
Product catalog data feeds for affiliate partners to display and link Urban Outfitters products.
Unique tracking links and banner ads through Rakuten Advertising for commission tracking.
EDI and API-based integration for third-party brands selling through the UO MRKT marketplace.
Real-time inventory synchronization between seller systems and Urban Outfitters marketplace.
Automated order routing and fulfillment management for marketplace sellers.
Stripe-powered payment processing for both online checkout and in-store POS via Stripe Terminal.
Automated marketplace seller payouts through Stripe Connect.
Use Cases
Bloggers, influencers, and content creators earning commissions by promoting Urban Outfitters products.
Price comparison and product discovery platforms integrating Urban Outfitters product catalog.
Independent fashion and lifestyle brands expanding distribution through Urban Outfitters marketplace.
Sellers using EDI or integration platforms to sync inventory and orders with Urban Outfitters.
Integrations
Affiliate network platform managing Urban Outfitters affiliate program tracking and payouts.
EDI integration platform for Urban Outfitters marketplace seller connectivity.
Multi-channel inventory management platform with Urban Outfitters marketplace connector.
European multi-channel selling platform with Urban Outfitters marketplace integration.
Payment processing and marketplace payout infrastructure powering all URBN brands.
Alternative affiliate network offering higher commission rates for Urban Outfitters.