TikTok Marketing API

TikTok for Business is TikTok's advertising platform that enables brands, agencies, and advertisers to create, manage, and optimize ad campaigns across TikTok and its family of apps. The TikTok Marketing API (business-api.tiktok.com) is a RESTful API that uses OAuth 2.0 authentication and lets developers programmatically manage advertiser accounts, campaigns, ad groups, ads, creatives, audiences, reporting, conversions, and pixel/events for performance marketing and measurement.

1 APIs 0 Features

AdvertisingMarketingSocial MediaAd CampaignsPerformance MarketingConversion Tracking

APIs

TikTok Marketing API

RESTful Marketing API for managing TikTok ad accounts, campaigns, ad groups, ads, creatives, audiences, conversions, pixels, and reporting. Authentication uses OAuth 2.0 with ac...

Resources

Sources

aid: tiktok-ads
name: TikTok Marketing API
description: >-
  TikTok for Business is TikTok's advertising platform that enables brands,
  agencies, and advertisers to create, manage, and optimize ad campaigns
  across TikTok and its family of apps. The TikTok Marketing API
  (business-api.tiktok.com) is a RESTful API that uses OAuth 2.0
  authentication and lets developers programmatically manage advertiser
  accounts, campaigns, ad groups, ads, creatives, audiences, reporting,
  conversions, and pixel/events for performance marketing and measurement.
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
  - Advertising
  - Marketing
  - Social Media
  - Ad Campaigns
  - Performance Marketing
  - Conversion Tracking
url: >-
  https://raw.githubusercontent.com/api-evangelist/tiktok-ads/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-05-11'
specificationVersion: '0.19'
apis:
  - aid: tiktok-ads:marketing-api
    name: TikTok Marketing API
    description: >-
      RESTful Marketing API for managing TikTok ad accounts, campaigns, ad
      groups, ads, creatives, audiences, conversions, pixels, and reporting.
      Authentication uses OAuth 2.0 with access tokens issued via
      business-api.tiktok.com/open_api/v1.3/oauth2/access_token/.
    humanURL: https://business-api.tiktok.com/portal/docs
    baseURL: https://business-api.tiktok.com/open_api
    tags:
      - Advertising
      - Marketing
      - Campaign Management
      - Audience Management
      - Reporting
      - Conversions API
    properties:
      - type: Documentation
        url: https://business-api.tiktok.com/portal/docs
      - type: Authentication
        url: >-
          https://business-api.tiktok.com/portal/docs?id=1738373141733378
      - type: SDK
        url: https://github.com/tiktok/tiktok-business-api-sdk

common:
  - type: Website
    url: https://www.tiktok.com/business/
  - type: Documentation
    url: https://business-api.tiktok.com/portal/docs
  - type: Developer Portal
    url: https://business-api.tiktok.com/portal
  - type: Sign Up
    url: https://ads.tiktok.com/i18n/signup
  - type: Pricing
    url: https://www.tiktok.com/business/en/pricing
  - type: GitHub SDK
    url: https://github.com/tiktok/tiktok-business-api-sdk
  - type: Support
    url: https://ads.tiktok.com/help/
  - type: LinkedIn
    url: https://www.linkedin.com/showcase/tiktokforbusiness/
maintainers:
  - FN: Kin Lane
    email: [email protected]