The Trade Desk logo

The Trade Desk

The Trade Desk is a global programmatic advertising platform and demand-side platform (DSP) that enables advertisers, agencies, and media buyers to plan, manage, and optimize digital advertising campaigns across connected TV, display, video, audio, native, and mobile channels. The platform provides REST and GraphQL APIs for managing advertisers, campaigns, ad groups, creatives, targeting, bidding strategies, audience data segments, and campaign performance reporting at scale.

4 APIs 0 Features
AdvertisingProgrammatic AdvertisingDSPDemand-Side PlatformCampaign ManagementConnected TVDigital AdvertisingMarketingAdTech

APIs

The Trade Desk Platform API

The Trade Desk Platform API provides REST and GraphQL interfaces for programmatically managing all aspects of programmatic advertising campaigns. Key resources include advertise...

The Trade Desk Data API

The Trade Desk Data API enables data providers and advertisers to upload first-party and third-party audience segments (CRM data), manage data integrations, access commerce solu...

The Trade Desk Real-Time Conversions API

The Trade Desk Real-Time Conversions API (formerly the Real-Time Conversion Events API) allows advertisers to send conversion events server-side in real time, enabling more accu...

The Trade Desk Reporting API

The Trade Desk Reporting API provides programmatic access to campaign performance data including impressions, clicks, conversions, spend, win rates, viewability, effective CPM, ...

Semantic Vocabularies

context Context

9 classes · 12 properties

JSON-LD

Resources

🌐
Portal
Portal
🔗
Website
Website
🔗
EnterpriseAPIs
EnterpriseAPIs
🚀
GettingStarted
GettingStarted
🔑
Authentication
Authentication
🔗
RateLimits
RateLimits
🔗
AdditionalFees
AdditionalFees
📜
PrivacyPolicy
PrivacyPolicy
📰
Blog
Blog
🔗
LinkedIn
LinkedIn
👥
GitHubOrganization
GitHubOrganization
🔗
X
X
🔗
Plans
Plans
🔗
RateLimits
RateLimits
🔗
FinOps
FinOps

Sources

Raw ↑ 
aid: the-trade-desk
name: The Trade Desk
description: >-
  The Trade Desk is a global programmatic advertising platform and demand-side platform (DSP) that
  enables advertisers, agencies, and media buyers to plan, manage, and optimize digital advertising
  campaigns across connected TV, display, video, audio, native, and mobile channels. The platform
  provides REST and GraphQL APIs for managing advertisers, campaigns, ad groups, creatives, targeting,
  bidding strategies, audience data segments, and campaign performance reporting at scale.
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-06-13'
specificationVersion: '0.19'
tags:
  - Advertising
  - Programmatic Advertising
  - DSP
  - Demand-Side Platform
  - Campaign Management
  - Connected TV
  - Digital Advertising
  - Marketing
  - AdTech
apis:
  - aid: the-trade-desk:the-trade-desk-platform-api
    name: The Trade Desk Platform API
    description: >-
      The Trade Desk Platform API provides REST and GraphQL interfaces for programmatically managing
      all aspects of programmatic advertising campaigns. Key resources include advertisers, campaigns,
      ad groups, creatives, bid lists, frequency caps, activity logs, and targeting configurations.
      Authentication uses token-based credentials obtained via POST to the /v3/authentication endpoint,
      with the token passed as a TTD-Auth header or Bearer token in subsequent requests.
    image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
    humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
    baseURL: https://api.thetradedesk.com/v3
    tags:
      - Advertising
      - Campaign Management
      - Ad Groups
      - Creatives
      - Programmatic
      - REST
      - GraphQL
    properties:
      - type: Documentation
        url: https://partner.thetradedesk.com/v3/portal/api/overview
      - type: GettingStarted
        url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiPlatformGetStarted
      - type: Reference
        url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiReferencePlatform
      - type: Authentication
        url: https://partner.thetradedesk.com/v3/portal/api/area/Authentication
      - type: RateLimits
        url: https://partner.thetradedesk.com/v3/portal/api/doc/RateLimits
      - type: UsageGuidelines
        url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiUsageGuidelines
      - type: UseCases
        url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiUseCases
      - type: GraphQLDocs
        url: https://partner.thetradedesk.com/v3/portal/api/doc/GqlApiCallsPlatform
      - type: GraphQLHub
        url: https://partner.thetradedesk.com/v3/portal/resources/doc/GqlApiHub
      - type: CampaignGraphQL
        url: https://partner.thetradedesk.com/v3/portal/api/doc/CampaignCreateGQL
      - type: ActivityLog
        url: https://partner.thetradedesk.com/v3/portal/api/doc/ActivityLog
  - aid: the-trade-desk:the-trade-desk-data-api
    name: The Trade Desk Data API
    description: >-
      The Trade Desk Data API enables data providers and advertisers to upload first-party and
      third-party audience segments (CRM data), manage data integrations, access commerce solutions,
      and retrieve reporting data. Supports uploading hashed contact lists (email, phone) via S3
      signed URLs for audience targeting, and provides access to data segment management and
      third-party data rate information.
    image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
    humanURL: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
    baseURL: https://api.thetradedesk.com/v3
    tags:
      - Data
      - Audience Segments
      - CRM Data
      - First-Party Data
      - Third-Party Data
      - Commerce
    properties:
      - type: Documentation
        url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
      - type: Reference
        url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReference
      - type: DataIntegration
        url: https://partner.thetradedesk.com/v3/portal/data/doc/DataApiReferenceIntegration
      - type: CommerceSolutions
        url: https://partner.thetradedesk.com/v3/portal/data/doc/CommerceSolutionsAPI
      - type: DataRates
        url: https://partner.thetradedesk.com/v3/portal/data/doc/DataRatesOverview
      - type: OpenAPI
        url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/openapi/ttd-data-api.yaml
  - aid: the-trade-desk:the-trade-desk-real-time-conversions-api
    name: The Trade Desk Real-Time Conversions API
    description: >-
      The Trade Desk Real-Time Conversions API (formerly the Real-Time Conversion Events API) allows
      advertisers to send conversion events server-side in real time, enabling more accurate attribution,
      cross-device measurement, and campaign optimization. It supports sending hashed email and phone
      identifiers along with event data for impression-to-conversion tracking without relying on
      browser cookies.
    image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
    humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
    baseURL: https://api.thetradedesk.com/v3
    tags:
      - Conversions
      - Attribution
      - Real-Time
      - Measurement
      - Server-Side
    properties:
      - type: Documentation
        url: https://partner.thetradedesk.com/v3/portal/api/overview
      - type: AdobeExtensionDocs
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/server/thetradedesk/overview
      - type: GitHubSDK
        url: https://github.com/thetradedesk/conversion-events-sdk-for-googletagmanager
  - aid: the-trade-desk:the-trade-desk-reporting-api
    name: The Trade Desk Reporting API
    description: >-
      The Trade Desk Reporting API provides programmatic access to campaign performance data including
      impressions, clicks, conversions, spend, win rates, viewability, effective CPM, completion rates,
      and 200+ additional metrics and dimensions. Supports incremental data sync for campaign, ad group,
      ad, creative, and targeting performance at configurable granularity levels.
    image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
    humanURL: https://partner.thetradedesk.com/v3/portal/api/overview
    baseURL: https://api.thetradedesk.com/v3
    tags:
      - Reporting
      - Analytics
      - Performance
      - Metrics
      - Campaign Analytics
    properties:
      - type: Documentation
        url: https://partner.thetradedesk.com/v3/portal/api/overview
      - type: Reference
        url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiReferencePlatform
common:
  - type: Portal
    url: https://partner.thetradedesk.com/v3/portal/api/overview
  - type: Website
    url: https://www.thetradedesk.com
  - type: EnterpriseAPIs
    url: https://www.thetradedesk.com/us/our-platform/enterprise-apis
  - type: GettingStarted
    url: https://partner.thetradedesk.com/v3/portal/api/doc/ApiPlatformGetStarted
  - type: Authentication
    url: https://partner.thetradedesk.com/v3/portal/api/area/Authentication
  - type: RateLimits
    url: https://partner.thetradedesk.com/v3/portal/api/doc/RateLimits
  - type: AdditionalFees
    url: https://partner.thetradedesk.com/v3/portal/api/area/Additional%20Fees
  - type: PrivacyPolicy
    url: https://www.thetradedesk.com/general/privacy
  - type: Blog
    url: https://www.thetradedesk.com/us/blog
  - type: LinkedIn
    url: https://www.linkedin.com/company/the-trade-desk
  - type: GitHubOrganization
    url: https://github.com/thetradedesk
  - type: X
    url: https://twitter.com/TheTradeDesk
  - type: Plans
    url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/plans/plans.md
  - type: RateLimits
    url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/rate-limits/rate-limits.md
  - type: FinOps
    url: https://raw.githubusercontent.com/api-evangelist/the-trade-desk/refs/heads/main/finops/finops.md
maintainers:
  - FN: Kin Lane
    email: [email protected]
    url: https://apievangelist.com