ProfitWell

aid: profitwell
name: ProfitWell
description: >-
  ProfitWell (now ProfitWell Metrics by Paddle, following Paddle's 2022
  acquisition of ProfitWell) is a free subscription analytics product that
  delivers accurate, real-time SaaS metrics such as MRR, churn, ARPU, LTV,
  retention, and cohort analysis by connecting directly to billing systems
  like Stripe, Braintree, Chargebee, Recurly, and Paddle. The ProfitWell API
  at https://api.profitwell.com/v2 provides programmatic access to subscription
  lifecycle events, customer data, financial metrics, and engagement data,
  authenticated via a bare API key passed in the Authorization header (no
  Bearer prefix).
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
  - Subscription Analytics
  - SaaS Metrics
  - Revenue Analytics
  - Churn
  - MRR
  - Billing
url: >-
  https://raw.githubusercontent.com/api-evangelist/profitwell/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-05-11'
specificationVersion: '0.19'
apis:
  - aid: profitwell:metrics-api
    name: ProfitWell Metrics API
    description: >-
      REST API for managing subscription lifecycle data, retrieving SaaS
      financial metrics (MRR, churn, ARPU, LTV), and accessing customer and
      engagement data on the ProfitWell Metrics (Paddle) platform.
      Authentication uses a bare private API key (no Bearer prefix) passed in
      the Authorization header. Trailing slashes on endpoint URLs are
      required.
    humanURL: https://www.paddle.com/help/profitwell-metrics/setup/get-started/profit-well-api
    baseURL: https://api.profitwell.com/v2
    tags:
      - Subscription Analytics
      - SaaS Metrics
      - Revenue
      - REST
    properties:
      - type: Documentation
        url: https://www.paddle.com/help/profitwell-metrics/setup/get-started/profit-well-api
      - type: API Reference
        url: https://profitwellapiv2.docs.apiary.io/
      - type: Customers API
        url: https://www.paddle.com/help/profitwell-metrics/export-data/customers-api/customers-api
      - type: JS Snippet Install
        url: https://www.paddle.com/help/profitwell-metrics/setup/install-engagement/how-to-install-the-profit-well-js-snippet-for-engagement-data

common:
  - type: Website
    url: https://www.paddle.com/profitwell-metrics
  - type: Documentation
    url: https://www.paddle.com/help/profitwell-metrics
  - type: Sign Up
    url: https://www2.profitwell.com/free-subscription-analytics
  - type: Pricing
    url: https://www.paddle.com/profitwell-metrics
  - type: Login
    url: https://my.profitwell.com/login
  - type: Paddle Parent Company
    url: https://www.paddle.com
  - type: Status
    url: https://status.paddle.com
  - type: LinkedIn
    url: https://www.linkedin.com/company/paddlehq/
maintainers:
  - FN: Kin Lane
    email: [email protected]