Salesforce Marketing Cloud Account Engagement (Pardot)

aid: pardot
name: Salesforce Marketing Cloud Account Engagement (Pardot)
description: >-
  Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is
  a B2B marketing automation platform tightly integrated with Salesforce CRM
  for lead generation, lead nurturing, email marketing, and marketing ROI
  reporting. The platform provides campaigns, forms, landing pages, dynamic
  content, lead scoring/grading, and Engagement Studio for multi-step nurture
  programs. Version 5 of the Account Engagement REST API uses Salesforce
  OAuth 2.0 authentication and requires a Business Unit ID header, with hosts
  at pi.pardot.com (production) and pi.demo.pardot.com (sandbox).
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
  - Marketing Automation
  - B2B Marketing
  - Lead Generation
  - Email Marketing
  - Salesforce
  - Account Engagement
url: >-
  https://raw.githubusercontent.com/api-evangelist/pardot/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-05-11'
specificationVersion: '0.19'
apis:
  - aid: pardot:account-engagement-api-v5
    name: Account Engagement API v5
    description: >-
      Version 5 REST API for managing prospects, accounts, campaigns, emails,
      forms, lists, and engagement programs in Marketing Cloud Account
      Engagement. Authentication uses Salesforce OAuth 2.0 with the
      pardot_api scope and the Pardot-Business-Unit-Id header.
    humanURL: >-
      https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
    baseURL: https://pi.pardot.com/api/v5
    tags:
      - Marketing Automation
      - Prospects
      - Campaigns
      - Email Marketing
    properties:
      - type: Documentation
        url: >-
          https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
      - type: Authentication
        url: >-
          https://developer.salesforce.com/docs/marketing/pardot/guide/authentication.html
      - type: Getting Started
        url: >-
          https://developer.salesforce.com/docs/marketing/pardot/guide/getting-started.html
  - aid: pardot:account-engagement-api-v4
    name: Account Engagement API v3/v4 (Legacy)
    description: >-
      Legacy v3/v4 REST API endpoints for Pardot resources. Still supported
      for many objects not yet migrated to v5; uses the same Salesforce
      OAuth 2.0 authentication scheme.
    humanURL: >-
      https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
    baseURL: https://pi.pardot.com/api
    tags:
      - Marketing Automation
      - Legacy API
      - Prospects
    properties:
      - type: Documentation
        url: >-
          https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html

common:
  - type: Website
    url: https://www.salesforce.com/marketing/b2b-automation/
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
  - type: Pricing
    url: https://www.salesforce.com/marketing/b2b-automation/pricing/
  - type: Sign Up
    url: https://www.salesforce.com/form/signup/freetrial-b2bma/
features:
  - name: Lead Scoring and Grading
    description: >-
      Quantitative scoring of prospect engagement combined with qualitative
      grading of fit against an ideal customer profile.
  - name: Engagement Studio
    description: >-
      Visual builder for multi-step, branching nurture programs that respond
      to prospect behavior over time.
  - name: Forms and Landing Pages
    description: >-
      Capture leads via Pardot-hosted forms, form handlers, and landing
      pages that feed Salesforce campaigns.
  - name: Email Marketing
    description: >-
      Send list, automated, and one-to-one emails with dynamic content,
      A/B testing, and engagement metrics.
  - name: Salesforce CRM Integration
    description: >-
      Bi-directional sync with Salesforce Sales Cloud for unified lead and
      opportunity data, campaign influence reporting, and ROI analysis.
  - name: B2B Marketing Analytics
    description: >-
      Pre-built CRM Analytics dashboards for pipeline contribution,
      account engagement, and marketing ROI measurement.
maintainers:
  - FN: Kin Lane
    email: [email protected]