Outbrain logo

Outbrain

Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+ markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an omnichannel data graph. Developer surface area centers on the Amplify API (campaign management + reporting), the Engage API (publisher content recommendations and the JS Widget / Mobile SDK), and a server-side Conversion API for cookieless measurement and optimization.

3 APIs 8 Capabilities 19 Features
AdvertisingNative AdvertisingOpen WebCTVConnected TVVideo AdvertisingContent DiscoveryProgrammaticPerformance MarketingAdTechTeads

Outbrain publishes 3 APIs on the APIs.io network: Amplify API, Engage API, and Teads / Outbrain Conversion API. Tagged areas include Advertising, Native Advertising, Open Web, CTV, and Connected TV.

The Outbrain catalog on APIs.io includes 8 machine-runnable capabilities, 1 JSON-LD context, and 1 Spectral governance ruleset.

Outbrain’s developer surface includes developer portal, documentation, signup flow, SDKs, training material, engineering blog, support, and 37 more developer resources.

APIs

Outbrain Amplify API

The Outbrain Amplify API enables advertisers, agencies, and technology partners to integrate Amplify campaign management and reporting into their own platforms. Core resources a...

Outbrain Engage API

Publisher-facing content recommendation API. Returns mixed organic and paid (sponsored) recommendations for rendering in Outbrain widgets via the JS Widget, the iOS/Android Mobi...

Teads / Outbrain Conversion API

Server-to-server Conversion API for advertisers running on the combined Teads / Outbrain open-internet platform. Lets advertisers send first-party conversion events (Purchase, L...

Capabilities

Outbrain Amplify API — Budgets

Outbrain Amplify API — Budgets. Create and manage daily, monthly, and total budgets attached to campaigns under a marketer.

Run with Naftiko

Outbrain Amplify API — Campaigns

Outbrain Amplify API — Campaigns. List, create, retrieve, and update campaigns under a marketer. Self-contained Naftiko capability covering one Outbrain Amplify business surface.

Run with Naftiko

Outbrain Amplify API — Marketers

Outbrain Amplify API — Marketers. List and inspect marketer (customer) accounts visible to the authenticated user.

Run with Naftiko

Outbrain Amplify API — Promoted Links

Outbrain Amplify API — Promoted Links. Manage individual ad creatives (headlines, URLs, thumbnails) inside a campaign. Self-contained Naftiko capability.

Run with Naftiko

Outbrain Amplify API — Reporting

Outbrain Amplify API — Performance and real-time reporting. Retrieve impressions, clicks, spend, conversions, CTR, CPC, and CPA aggregated by campaign, period, or in real-time.

Run with Naftiko

Outbrain Amplify API — Targeting

Outbrain Amplify API — Audience and contextual targeting per campaign. Includes geo, platform, OS, browser, and interest segment targeting.

Run with Naftiko

Outbrain Engage API — Recommendations

Outbrain Engage API — Publisher-side content recommendations. Powers the Outbrain JS Widget, Mobile SDK, and mediation integrations across the open web.

Run with Naftiko

Teads Conversion API — Server-Side Events

Teads / Outbrain combined Conversion API. Submit server-side conversion events (Purchase, Lead, AddToCart, etc.) directly from the advertiser backend for measurement, optimizati...

Run with Naftiko

Features

Outbrain Amplify — open-web native advertising platform with self-service and managed offerings
Teads — premium video, display, and CTV inventory across 10,000+ media environments in 50+ markets
Combined open-internet platform reaching 2B+ consumers/month with 20,000+ direct advertisers
Amplify API for programmatic campaign management — Marketer, Campaign, PromotedLink, Budget, Targeting
Performance and real-time reporting APIs (10 req/min and 50 req/min per marketer)
OB-TOKEN-V1 bearer authentication acquired via /login HTTP Basic
Engage API for publisher-side content recommendations (organic + paid)
JS Widget for web (WordPress, GAM, mediation guides) and Mobile SDK for iOS / Android / React Native / Flutter
Conversion API (server-to-server) for cookieless conversion measurement and Predictive AI optimization
Teads Conversion API GTM server-side template (open source)
Teads SDKs for iOS, Android, and React Native (open source on github.com/teads)
Prebid Server fork on github.com/teads for OpenRTB / programmatic integrations
Predictive AI engine — 1B predictions/sec across 500+ microservices, 18B ad opportunities/day, 8M req/sec
Omnichannel Graph with audience, contextual, conversion, and purchase signals
High-impact creative formats via Teads Studio (outstream, InRead, CTV)
Conversion Bid Strategy for goal-based bidding in Amplify
Direct IO, PMP deals, and open exchange paths for buy-side integrations
Headquartered in NYC and managed in the US; combined company trades NASDAQ: OB; brand consolidated as Teads
Engineering hubs in Paris, Netanya, Montpellier, Ljubljana

Semantic Vocabularies

Outbrain Context

14 classes · 8 properties

JSON-LD

API Governance Rules

Outbrain API Rules

4 rules · 2 errors 2 warnings

SPECTRAL

Resources

🌐
Portal
Portal
🌐
Portal
Portal
🔗
Documentation
Documentation
🔗
Documentation
Documentation
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Documentation
Documentation
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Documentation
Documentation
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Documentation
Documentation
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Documentation
Documentation
📝
SignUp
SignUp
📝
SignUp
SignUp
🔗
Documentation
Documentation
🔗
Documentation
Documentation
📦
SDK
SDK
🔗
Documentation
Documentation
🎓
Training
Training
📰
Blog
Blog
📰
Blog
Blog
📰
Blog
Blog
📰
Blog
Blog
🔗
Documentation
Documentation
📜
TermsOfService
TermsOfService
📜
PrivacyPolicy
PrivacyPolicy
💬
Support
Support
🔗
Forum
Forum
👥
GitHubOrganization
GitHubOrganization
👥
GitHubOrganization
GitHubOrganization
📦
SDK
SDK
📦
SDK
SDK
📦
SDK
SDK
🔧
Tool
Tool
🔧
Tool
Tool
🔧
Tool
Tool
🔧
Tool
Tool
🔧
Tool
Tool
🔧
Tool
Tool
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LinkedIn
LinkedIn
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LinkedIn
LinkedIn
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Twitter
Twitter
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Twitter
Twitter
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Plans
Plans
🔗
RateLimits
RateLimits
🔗
FinOps
FinOps
🔗
Vocabulary
Vocabulary
🔗
SpectralRules
SpectralRules

Sources

Raw ↑
aid: outbrain
url: https://raw.githubusercontent.com/api-evangelist/outbrain/refs/heads/main/apis.yml
apis:
- aid: outbrain:outbrain-amplify-api
  name: Outbrain Amplify API
  tags:
  - Advertising
  - Native Advertising
  - Open Web
  - Campaigns
  humanURL: https://developer.outbrain.com/home-page/amplify-api/
  properties:
  - url: https://developer.outbrain.com/home-page/amplify-api/
    type: Documentation
  - url: https://developer.outbrain.com/home-page/amplify-api/documentation/
    type: Documentation
  - url: https://amplifyv01.docs.apiary.io/
    type: Documentation
  - url: openapi/outbrain-amplify-api-openapi.yml
    type: OpenAPI
  - url: json-schema/outbrain-campaign-schema.json
    type: JSONSchema
  - url: json-schema/outbrain-promoted-link-schema.json
    type: JSONSchema
  - url: json-structure/outbrain-campaign-structure.json
    type: JSONStructure
  - url: json-ld/outbrain-context.jsonld
    type: JSONLD
  - type: NaftikoCapability
    url: capabilities/amplify-marketers.yaml
  - type: NaftikoCapability
    url: capabilities/amplify-campaigns.yaml
  - type: NaftikoCapability
    url: capabilities/amplify-promoted-links.yaml
  - type: NaftikoCapability
    url: capabilities/amplify-budgets.yaml
  - type: NaftikoCapability
    url: capabilities/amplify-targeting.yaml
  - type: NaftikoCapability
    url: capabilities/amplify-reporting.yaml
  description: >
    The Outbrain Amplify API enables advertisers, agencies, and technology
    partners to integrate Amplify campaign management and reporting into their
    own platforms. Core resources are Marketer, Campaign, PromotedLink, Budget,
    AudienceTargeting, and a family of PerformanceBy* reporting endpoints.
    Authentication is HTTP Basic at /login (2 req/hour) returning an OB-TOKEN-V1
    token (30 req/sec, 10 req/min for reporting, 50 req/min for realtime).
- aid: outbrain:outbrain-engage-api
  name: Outbrain Engage API
  tags:
  - Advertising
  - Content Discovery
  - Recommendations
  - Open Web
  - Publisher
  humanURL: https://developer.outbrain.com/apis/
  properties:
  - url: https://developer.outbrain.com/apis/
    type: Documentation
  - url: https://developer.outbrain.com/apis/engage-web-technologies/
    type: Documentation
  - url: https://developer.outbrain.com/outbrain-javascript-implementation-guide/
    type: Documentation
  - url: openapi/outbrain-engage-api-openapi.yml
    type: OpenAPI
  - url: json-schema/outbrain-recommendation-schema.json
    type: JSONSchema
  - type: NaftikoCapability
    url: capabilities/engage-recommendations.yaml
  description: >
    Publisher-facing content recommendation API. Returns mixed organic and paid
    (sponsored) recommendations for rendering in Outbrain widgets via the JS
    Widget, the iOS/Android Mobile SDK, Smartfeed, and mediation integrations
    across the open web.
- aid: outbrain:outbrain-teads-conversion-api
  name: Teads / Outbrain Conversion API
  tags:
  - Advertising
  - Conversion API
  - Server Side
  - Measurement
  - First Party Data
  humanURL: https://www.teads.com
  properties:
  - url: https://www.teads.com
    type: Documentation
  - url: https://github.com/teads/teads-advertiser-conversion-api-gtm-template
    type: SourceCode
  - url: openapi/outbrain-teads-conversion-api-openapi.yml
    type: OpenAPI
  - type: NaftikoCapability
    url: capabilities/teads-conversion-api.yaml
  description: >
    Server-to-server Conversion API for advertisers running on the combined
    Teads / Outbrain open-internet platform. Lets advertisers send first-party
    conversion events (Purchase, Lead, AddToCart, ViewContent) directly from
    backends or server-side GTM, independent of browser cookies. Modeled on the
    public Teads server-side GTM template.
name: Outbrain
tags:
- Advertising
- Native Advertising
- Open Web
- CTV
- Connected TV
- Video Advertising
- Content Discovery
- Programmatic
- Performance Marketing
- AdTech
- Teads
kind: contract
image: https://kinlane-productions2.s3.amazonaws.com/apis-json/apis-json-logo.jpg
access: 3rd-Party
common:
- type: Portal
  url: https://www.outbrain.com
- type: Portal
  url: https://www.teads.com
- url: https://developer.outbrain.com
  name: Outbrain Developer Center
  type: Documentation
- url: https://developer.outbrain.com/apis/
  name: APIs Overview
  type: Documentation
- url: https://developer.outbrain.com/home-page/amplify-api/
  name: Amplify API Home
  type: Documentation
- url: https://developer.outbrain.com/home-page/amplify-api/documentation/
  name: Amplify API Documentation
  type: Documentation
- url: https://amplifyv01.docs.apiary.io/
  name: Amplify API Apiary
  type: Documentation
- url: https://teadsapi.docs.apiary.io/
  name: Teads API Apiary
  type: Documentation
- url: https://www.outbrain.com/partner-api/
  name: Partner API Access Request
  type: SignUp
- url: https://developer.outbrain.com/home-page/amplify-api/apply/
  name: Amplify API Application
  type: SignUp
- url: https://developer.outbrain.com/outbrain-javascript-implementation-guide/
  name: JS Widget Implementation Guide
  type: Documentation
- url: https://developer.outbrain.com/apis/outbrain-js-api-guide/
  name: JS API Guide
  type: Documentation
- url: https://sdk.outbrain.com
  name: Outbrain Mobile SDK
  type: SDK
- url: https://www.outbrain.com/help/advertisers/amplify-api/
  name: How to use the Outbrain API
  type: Documentation
- url: https://academy.teads.com
  name: Teads Academy
  type: Training
- url: https://engineering.teads.com
  name: Teads Engineering Blog
  type: Blog
- url: https://blog.outbrain.com
  name: Outbrain Blog
  type: Blog
- url: https://www.outbrain.com/blog/
  name: Outbrain Blog (alt)
  type: Blog
- url: https://www.teads.com/blog/
  name: Teads Blog
  type: Blog
- url: https://investors.teads.com
  name: Investor Relations
  type: Documentation
- url: https://www.outbrain.com/legal/
  name: Legal
  type: TermsOfService
- url: https://www.outbrain.com/privacy/
  type: PrivacyPolicy
- url: https://www.outbrain.com/help/
  type: Support
- url: https://groups.google.com/g/outbrain-amplifyapi
  name: Amplify API Google Group
  type: Forum
- url: https://github.com/outbrain
  type: GitHubOrganization
- url: https://github.com/teads
  type: GitHubOrganization
- url: https://github.com/teads/TeadsSDK-iOS
  name: Teads iOS SDK
  type: SDK
- url: https://github.com/teads/TeadsSDK-android
  name: Teads Android SDK
  type: SDK
- url: https://github.com/teads/TeadsSDK-ReactNative
  name: Teads React Native SDK
  type: SDK
- url: https://github.com/teads/teads-gtm-template
  name: Teads GTM Template
  type: Tool
- url: https://github.com/teads/teads-advertiser-conversion-api-gtm-template
  name: Teads Conversion API GTM Server Template
  type: Tool
- url: https://github.com/teads/prebid-server-fork
  name: Teads Prebid Server fork
  type: Tool
- url: https://github.com/outbrain/go-secretcrypt
  name: go-secretcrypt
  type: Tool
- url: https://github.com/outbrain/gracefulshutdown
  name: gracefulshutdown
  type: Tool
- url: https://github.com/outbrain/elasticsearch_exporter
  name: Elasticsearch Prometheus Exporter
  type: Tool
- type: LinkedIn
  url: https://www.linkedin.com/company/teads
- type: LinkedIn
  url: https://www.linkedin.com/company/outbrain
- type: Twitter
  url: https://twitter.com/outbrain
- type: Twitter
  url: https://twitter.com/teads
- url: plans/outbrain-plans-pricing.yml
  type: Plans
- url: rate-limits/outbrain-rate-limits.yml
  type: RateLimits
- url: finops/outbrain-finops.yml
  type: FinOps
- url: vocabulary/outbrain-vocabulary.yml
  type: Vocabulary
- url: rules/outbrain-rules.yml
  type: SpectralRules
- type: Features
  data:
  - Outbrain Amplify — open-web native advertising platform with self-service and managed offerings
  - Teads — premium video, display, and CTV inventory across 10,000+ media environments in 50+ markets
  - Combined open-internet platform reaching 2B+ consumers/month with 20,000+ direct advertisers
  - Amplify API for programmatic campaign management — Marketer, Campaign, PromotedLink, Budget, Targeting
  - Performance and real-time reporting APIs (10 req/min and 50 req/min per marketer)
  - OB-TOKEN-V1 bearer authentication acquired via /login HTTP Basic
  - Engage API for publisher-side content recommendations (organic + paid)
  - JS Widget for web (WordPress, GAM, mediation guides) and Mobile SDK for iOS / Android / React Native / Flutter
  - Conversion API (server-to-server) for cookieless conversion measurement and Predictive AI optimization
  - Teads Conversion API GTM server-side template (open source)
  - Teads SDKs for iOS, Android, and React Native (open source on github.com/teads)
  - Prebid Server fork on github.com/teads for OpenRTB / programmatic integrations
  - Predictive AI engine — 1B predictions/sec across 500+ microservices, 18B ad opportunities/day, 8M req/sec
  - Omnichannel Graph with audience, contextual, conversion, and purchase signals
  - High-impact creative formats via Teads Studio (outstream, InRead, CTV)
  - Conversion Bid Strategy for goal-based bidding in Amplify
  - Direct IO, PMP deals, and open exchange paths for buy-side integrations
  - Headquartered in NYC and managed in the US; combined company trades NASDAQ: OB; brand consolidated as Teads
  - Engineering hubs in Paris, Netanya, Montpellier, Ljubljana
  sources:
  - https://www.outbrain.com
  - https://www.teads.com
  - https://developer.outbrain.com
  - https://amplifyv01.docs.apiary.io
  - https://github.com/teads
  - https://github.com/outbrain
  - https://engineering.teads.com
  - https://www.sec.gov/Archives/edgar/data/0001454938/000145493824000146/exhibit991812024.htm
  updated: '2026-05-25'
created: '2026-05-25T00:00:00.000Z'
modified: '2026-05-25'
position: Consuming
description: >
  Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early
  2025 and now operates publicly as Teads, is one of the largest open-internet
  advertising platforms — reaching 2 billion+ consumers per month across 50+
  markets, with 20,000+ direct advertisers and 10,000+ premium media properties.
  The combined company spans open-web native (Outbrain Amplify), premium video,
  display, and Connected TV (Teads), powered by a Predictive AI engine and an
  omnichannel data graph. Developer surface area centers on the Amplify API
  (campaign management + reporting), the Engage API (publisher content
  recommendations and the JS Widget / Mobile SDK), and a server-side Conversion
  API for cookieless measurement and optimization.
maintainers:
- FN: Kin Lane
  email: [email protected]
  X: apievangelist
  url: https://apievangelist.com
specificationVersion: '0.16'