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Outbrain
Outbrain
Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+ markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an omnichannel data graph. Developer surface area centers on the Amplify API (campaign management + reporting), the Engage API (publisher content recommendations and the JS Widget / Mobile SDK), and a server-side Conversion API for cookieless measurement and optimization.
3 APIs
8 Capabilities
19 Features
Advertising Native Advertising Open Web CTV Connected TV Video Advertising Content Discovery Programmatic Performance Marketing AdTech Teads
Outbrain publishes 3 APIs on the APIs.io network: Amplify API, Engage API, and Teads / Outbrain Conversion API. Tagged areas include Advertising, Native Advertising, Open Web, CTV, and Connected TV.
The Outbrain catalog on APIs.io includes 8 machine-runnable capabilities , 1 JSON-LD context, and 1 Spectral governance ruleset.
Outbrain’s developer surface includes developer portal, documentation, signup flow, SDKs, training material, engineering blog, support, and 37 more developer resources.
The Outbrain Amplify API enables advertisers, agencies, and technology partners to integrate Amplify campaign management and reporting into their own platforms. Core resources a...
Publisher-facing content recommendation API. Returns mixed organic and paid (sponsored) recommendations for rendering in Outbrain widgets via the JS Widget, the iOS/Android Mobi...
Server-to-server Conversion API for advertisers running on the combined Teads / Outbrain open-internet platform. Lets advertisers send first-party conversion events (Purchase, L...
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Outbrain Amplify API — Budgets. Create and manage daily, monthly, and total budgets attached to campaigns under a marketer.
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Outbrain Amplify API — Campaigns. List, create, retrieve, and update campaigns under a marketer. Self-contained Naftiko capability covering one Outbrain Amplify business surface.
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Outbrain Amplify API — Marketers. List and inspect marketer (customer) accounts visible to the authenticated user.
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Outbrain Amplify API — Promoted Links. Manage individual ad creatives (headlines, URLs, thumbnails) inside a campaign. Self-contained Naftiko capability.
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Outbrain Amplify API — Performance and real-time reporting. Retrieve impressions, clicks, spend, conversions, CTR, CPC, and CPA aggregated by campaign, period, or in real-time.
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Outbrain Amplify API — Audience and contextual targeting per campaign. Includes geo, platform, OS, browser, and interest segment targeting.
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Outbrain Engage API — Publisher-side content recommendations. Powers the Outbrain JS Widget, Mobile SDK, and mediation integrations across the open web.
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Teads / Outbrain combined Conversion API. Submit server-side conversion events (Purchase, Lead, AddToCart, etc.) directly from the advertiser backend for measurement, optimizati...
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Run Capabilities with Naftiko — Deploy and orchestrate these API capabilities using Naftiko Fleet.
Run with Naftiko
Outbrain Amplify — open-web native advertising platform with self-service and managed offerings
Teads — premium video, display, and CTV inventory across 10,000+ media environments in 50+ markets
Combined open-internet platform reaching 2B+ consumers/month with 20,000+ direct advertisers
Amplify API for programmatic campaign management — Marketer, Campaign, PromotedLink, Budget, Targeting
Performance and real-time reporting APIs (10 req/min and 50 req/min per marketer)
OB-TOKEN-V1 bearer authentication acquired via /login HTTP Basic
Engage API for publisher-side content recommendations (organic + paid)
JS Widget for web (WordPress, GAM, mediation guides) and Mobile SDK for iOS / Android / React Native / Flutter
Conversion API (server-to-server) for cookieless conversion measurement and Predictive AI optimization
Teads Conversion API GTM server-side template (open source)
Teads SDKs for iOS, Android, and React Native (open source on github.com/teads)
Prebid Server fork on github.com/teads for OpenRTB / programmatic integrations
Predictive AI engine — 1B predictions/sec across 500+ microservices, 18B ad opportunities/day, 8M req/sec
Omnichannel Graph with audience, contextual, conversion, and purchase signals
High-impact creative formats via Teads Studio (outstream, InRead, CTV)
Conversion Bid Strategy for goal-based bidding in Amplify
Direct IO, PMP deals, and open exchange paths for buy-side integrations
Headquartered in NYC and managed in the US; combined company trades NASDAQ: OB; brand consolidated as Teads
Engineering hubs in Paris, Netanya, Montpellier, Ljubljana
14 classes · 8 properties
JSON-LD
4 rules ·
2 errors
2 warnings
SPECTRAL
Sources
aid: outbrain
url: https://raw.githubusercontent.com/api-evangelist/outbrain/refs/heads/main/apis.yml
apis:
- aid: outbrain:outbrain-amplify-api
name: Outbrain Amplify API
tags:
- Advertising
- Native Advertising
- Open Web
- Campaigns
humanURL: https://developer.outbrain.com/home-page/amplify-api/
properties:
- url: https://developer.outbrain.com/home-page/amplify-api/
type: Documentation
- url: https://developer.outbrain.com/home-page/amplify-api/documentation/
type: Documentation
- url: https://amplifyv01.docs.apiary.io/
type: Documentation
- url: openapi/outbrain-amplify-api-openapi.yml
type: OpenAPI
- url: json-schema/outbrain-campaign-schema.json
type: JSONSchema
- url: json-schema/outbrain-promoted-link-schema.json
type: JSONSchema
- url: json-structure/outbrain-campaign-structure.json
type: JSONStructure
- url: json-ld/outbrain-context.jsonld
type: JSONLD
- type: NaftikoCapability
url: capabilities/amplify-marketers.yaml
- type: NaftikoCapability
url: capabilities/amplify-campaigns.yaml
- type: NaftikoCapability
url: capabilities/amplify-promoted-links.yaml
- type: NaftikoCapability
url: capabilities/amplify-budgets.yaml
- type: NaftikoCapability
url: capabilities/amplify-targeting.yaml
- type: NaftikoCapability
url: capabilities/amplify-reporting.yaml
description: >
The Outbrain Amplify API enables advertisers, agencies, and technology
partners to integrate Amplify campaign management and reporting into their
own platforms. Core resources are Marketer, Campaign, PromotedLink, Budget,
AudienceTargeting, and a family of PerformanceBy* reporting endpoints.
Authentication is HTTP Basic at /login (2 req/hour) returning an OB-TOKEN-V1
token (30 req/sec, 10 req/min for reporting, 50 req/min for realtime).
- aid: outbrain:outbrain-engage-api
name: Outbrain Engage API
tags:
- Advertising
- Content Discovery
- Recommendations
- Open Web
- Publisher
humanURL: https://developer.outbrain.com/apis/
properties:
- url: https://developer.outbrain.com/apis/
type: Documentation
- url: https://developer.outbrain.com/apis/engage-web-technologies/
type: Documentation
- url: https://developer.outbrain.com/outbrain-javascript-implementation-guide/
type: Documentation
- url: openapi/outbrain-engage-api-openapi.yml
type: OpenAPI
- url: json-schema/outbrain-recommendation-schema.json
type: JSONSchema
- type: NaftikoCapability
url: capabilities/engage-recommendations.yaml
description: >
Publisher-facing content recommendation API. Returns mixed organic and paid
(sponsored) recommendations for rendering in Outbrain widgets via the JS
Widget, the iOS/Android Mobile SDK, Smartfeed, and mediation integrations
across the open web.
- aid: outbrain:outbrain-teads-conversion-api
name: Teads / Outbrain Conversion API
tags:
- Advertising
- Conversion API
- Server Side
- Measurement
- First Party Data
humanURL: https://www.teads.com
properties:
- url: https://www.teads.com
type: Documentation
- url: https://github.com/teads/teads-advertiser-conversion-api-gtm-template
type: SourceCode
- url: openapi/outbrain-teads-conversion-api-openapi.yml
type: OpenAPI
- type: NaftikoCapability
url: capabilities/teads-conversion-api.yaml
description: >
Server-to-server Conversion API for advertisers running on the combined
Teads / Outbrain open-internet platform. Lets advertisers send first-party
conversion events (Purchase, Lead, AddToCart, ViewContent) directly from
backends or server-side GTM, independent of browser cookies. Modeled on the
public Teads server-side GTM template.
name: Outbrain
tags:
- Advertising
- Native Advertising
- Open Web
- CTV
- Connected TV
- Video Advertising
- Content Discovery
- Programmatic
- Performance Marketing
- AdTech
- Teads
kind: contract
image: https://kinlane-productions2.s3.amazonaws.com/apis-json/apis-json-logo.jpg
access: 3rd-Party
common:
- type: Portal
url: https://www.outbrain.com
- type: Portal
url: https://www.teads.com
- url: https://developer.outbrain.com
name: Outbrain Developer Center
type: Documentation
- url: https://developer.outbrain.com/apis/
name: APIs Overview
type: Documentation
- url: https://developer.outbrain.com/home-page/amplify-api/
name: Amplify API Home
type: Documentation
- url: https://developer.outbrain.com/home-page/amplify-api/documentation/
name: Amplify API Documentation
type: Documentation
- url: https://amplifyv01.docs.apiary.io/
name: Amplify API Apiary
type: Documentation
- url: https://teadsapi.docs.apiary.io/
name: Teads API Apiary
type: Documentation
- url: https://www.outbrain.com/partner-api/
name: Partner API Access Request
type: SignUp
- url: https://developer.outbrain.com/home-page/amplify-api/apply/
name: Amplify API Application
type: SignUp
- url: https://developer.outbrain.com/outbrain-javascript-implementation-guide/
name: JS Widget Implementation Guide
type: Documentation
- url: https://developer.outbrain.com/apis/outbrain-js-api-guide/
name: JS API Guide
type: Documentation
- url: https://sdk.outbrain.com
name: Outbrain Mobile SDK
type: SDK
- url: https://www.outbrain.com/help/advertisers/amplify-api/
name: How to use the Outbrain API
type: Documentation
- url: https://academy.teads.com
name: Teads Academy
type: Training
- url: https://engineering.teads.com
name: Teads Engineering Blog
type: Blog
- url: https://blog.outbrain.com
name: Outbrain Blog
type: Blog
- url: https://www.outbrain.com/blog/
name: Outbrain Blog (alt)
type: Blog
- url: https://www.teads.com/blog/
name: Teads Blog
type: Blog
- url: https://investors.teads.com
name: Investor Relations
type: Documentation
- url: https://www.outbrain.com/legal/
name: Legal
type: TermsOfService
- url: https://www.outbrain.com/privacy/
type: PrivacyPolicy
- url: https://www.outbrain.com/help/
type: Support
- url: https://groups.google.com/g/outbrain-amplifyapi
name: Amplify API Google Group
type: Forum
- url: https://github.com/outbrain
type: GitHubOrganization
- url: https://github.com/teads
type: GitHubOrganization
- url: https://github.com/teads/TeadsSDK-iOS
name: Teads iOS SDK
type: SDK
- url: https://github.com/teads/TeadsSDK-android
name: Teads Android SDK
type: SDK
- url: https://github.com/teads/TeadsSDK-ReactNative
name: Teads React Native SDK
type: SDK
- url: https://github.com/teads/teads-gtm-template
name: Teads GTM Template
type: Tool
- url: https://github.com/teads/teads-advertiser-conversion-api-gtm-template
name: Teads Conversion API GTM Server Template
type: Tool
- url: https://github.com/teads/prebid-server-fork
name: Teads Prebid Server fork
type: Tool
- url: https://github.com/outbrain/go-secretcrypt
name: go-secretcrypt
type: Tool
- url: https://github.com/outbrain/gracefulshutdown
name: gracefulshutdown
type: Tool
- url: https://github.com/outbrain/elasticsearch_exporter
name: Elasticsearch Prometheus Exporter
type: Tool
- type: LinkedIn
url: https://www.linkedin.com/company/teads
- type: LinkedIn
url: https://www.linkedin.com/company/outbrain
- type: Twitter
url: https://twitter.com/outbrain
- type: Twitter
url: https://twitter.com/teads
- url: plans/outbrain-plans-pricing.yml
type: Plans
- url: rate-limits/outbrain-rate-limits.yml
type: RateLimits
- url: finops/outbrain-finops.yml
type: FinOps
- url: vocabulary/outbrain-vocabulary.yml
type: Vocabulary
- url: rules/outbrain-rules.yml
type: SpectralRules
- type: Features
data:
- Outbrain Amplify — open-web native advertising platform with self-service and managed offerings
- Teads — premium video, display, and CTV inventory across 10,000+ media environments in 50+ markets
- Combined open-internet platform reaching 2B+ consumers/month with 20,000+ direct advertisers
- Amplify API for programmatic campaign management — Marketer, Campaign, PromotedLink, Budget, Targeting
- Performance and real-time reporting APIs (10 req/min and 50 req/min per marketer)
- OB-TOKEN-V1 bearer authentication acquired via /login HTTP Basic
- Engage API for publisher-side content recommendations (organic + paid)
- JS Widget for web (WordPress, GAM, mediation guides) and Mobile SDK for iOS / Android / React Native / Flutter
- Conversion API (server-to-server) for cookieless conversion measurement and Predictive AI optimization
- Teads Conversion API GTM server-side template (open source)
- Teads SDKs for iOS, Android, and React Native (open source on github.com/teads)
- Prebid Server fork on github.com/teads for OpenRTB / programmatic integrations
- Predictive AI engine — 1B predictions/sec across 500+ microservices, 18B ad opportunities/day, 8M req/sec
- Omnichannel Graph with audience, contextual, conversion, and purchase signals
- High-impact creative formats via Teads Studio (outstream, InRead, CTV)
- Conversion Bid Strategy for goal-based bidding in Amplify
- Direct IO, PMP deals, and open exchange paths for buy-side integrations
- Headquartered in NYC and managed in the US; combined company trades NASDAQ: OB; brand consolidated as Teads
- Engineering hubs in Paris, Netanya, Montpellier, Ljubljana
sources:
- https://www.outbrain.com
- https://www.teads.com
- https://developer.outbrain.com
- https://amplifyv01.docs.apiary.io
- https://github.com/teads
- https://github.com/outbrain
- https://engineering.teads.com
- https://www.sec.gov/Archives/edgar/data/0001454938/000145493824000146/exhibit991812024.htm
updated: '2026-05-25'
created: '2026-05-25T00:00:00.000Z'
modified: '2026-05-25'
position: Consuming
description: >
Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early
2025 and now operates publicly as Teads, is one of the largest open-internet
advertising platforms — reaching 2 billion+ consumers per month across 50+
markets, with 20,000+ direct advertisers and 10,000+ premium media properties.
The combined company spans open-web native (Outbrain Amplify), premium video,
display, and Connected TV (Teads), powered by a Predictive AI engine and an
omnichannel data graph. Developer surface area centers on the Amplify API
(campaign management + reporting), the Engage API (publisher content
recommendations and the JS Widget / Mobile SDK), and a server-side Conversion
API for cookieless measurement and optimization.
maintainers:
- FN: Kin Lane
email: [email protected]
X: apievangelist
url: https://apievangelist.com
specificationVersion: '0.16'