Nacelle

aid: nacelle-com
name: Nacelle
description: >-
  Nacelle is a headless commerce and AI personalization platform founded in
  2019 that provides a composable data orchestration layer for premium
  ecommerce brands. The platform sits between commerce systems of record
  (Shopify, BigCommerce, Salesforce Commerce Cloud) and CMS/content systems
  (Contentful, Sanity), ingesting product, content, pricing, inventory, order,
  and customer data, then exposing a normalized Storefront GraphQL API and
  Storefront SDK to power custom frontends, personalized merchandising, and
  AI-driven product discovery. Nacelle's Ingest REST API and prebuilt
  connectors (Shopify, Contentful, Sanity) move data into the platform, the
  Storefront GraphQL API and JavaScript SDK syndicate it to storefronts, and
  the Admin API manages spaces and configuration. The company's product line
  includes the AI Personalization Suite featuring "Paige" (an AI shopping
  assistant), behavioral targeting, recommendations, cross-sell/upsell, and
  composable data orchestration. Pricing is plan-based — Standard at $399/mo
  and Enterprise custom — with the Headless Commerce platform sold as an
  enterprise tier. Customers include Boll & Branch, FTD, ProFlowers, Ancient
  Nutrition, Rhone, Barefoot Dreams, Peach & Lily, and Healthy Baby.
type: Index
position: Provider
access: 3rd-Party
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
  - Commerce
  - Ecommerce
  - Headless Commerce
  - Composable Commerce
  - Storefront
  - Personalization
  - AI Personalization
  - Product Recommendations
  - Data Orchestration
  - GraphQL
  - Shopify
  - Contentful
  - Sanity
url: https://raw.githubusercontent.com/api-evangelist/nacelle-com/refs/heads/main/apis.yml
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.20'
apis:
  - aid: nacelle-com:nacelle-storefront-graphql-api
    name: Nacelle Storefront GraphQL API
    description: >-
      The Storefront GraphQL API is Nacelle's primary query interface for
      syndicating normalized commerce data — products, variants, content,
      pricing, price rules, media, metafields, SEO, and product options — to
      custom storefronts and frontends. It supports typed fields, input
      filters, and preview data for unpublished content. Authenticated via
      Storefront API tokens; consumed directly over HTTPS or via the
      JavaScript Storefront SDK (v1.x and v2.x) with GraphQL Codegen support.
    tags:
      - Commerce
      - GraphQL
      - Storefront
      - Headless Commerce
    humanURL: https://docs.nacelle.com/docs/storefront-graphql-api-stable
    properties:
      - url: https://docs.nacelle.com/docs/storefront-graphql-api-stable
        type: Documentation
      - url: https://docs.nacelle.com/docs/graphql-explorer
        type: Sandbox
        name: GraphQL Explorer
      - url: https://docs.nacelle.com/docs/javascript-storefront-sdk
        type: SDK
        name: JavaScript Storefront SDK
      - url: https://docs.nacelle.com/docs/storefront-sdk-major-version-2
        type: SDK
        name: Storefront SDK 2.x
      - url: https://docs.nacelle.com/docs/auth-storefront
        type: Authentication
  - aid: nacelle-com:nacelle-ingest-rest-api
    name: Nacelle Ingest REST API
    description: >-
      The Ingest REST API moves commerce data into Nacelle from any source —
      products, content, pricing, inventory, orders, and customer data — and
      backs Nacelle's prebuilt Shopify, Contentful, and Sanity connectors as
      well as custom connectors for proprietary systems. Data ingested via
      this API is normalized into Nacelle's commerce data model and made
      available through the Storefront GraphQL API.
    tags:
      - Commerce
      - Ingest
      - REST
      - Data Orchestration
    humanURL: https://docs.nacelle.com/docs/ingest-rest-api
    properties:
      - url: https://docs.nacelle.com/docs/ingest-rest-api
        type: Documentation
      - url: https://docs.nacelle.com/docs/auth-oauth
        type: Authentication
      - url: https://docs.nacelle.com/docs/auth-credentials
        type: Authentication
  - aid: nacelle-com:nacelle-admin-api
    name: Nacelle Admin API
    description: >-
      The Admin API exposes administrative operations for managing Nacelle
      spaces, configuration, connectors, and platform-level resources outside
      of the storefront query and ingest paths. Used by the Nacelle Dashboard
      and platform tooling.
    tags:
      - Administrative
      - Commerce
    humanURL: https://docs.nacelle.com/docs/admin-api
    properties:
      - url: https://docs.nacelle.com/docs/admin-api
        type: Documentation
      - url: https://docs.nacelle.com/docs/auth-oauth
        type: Authentication
common:
  - type: Website
    url: https://nacelle.com
  - type: Portal
    url: https://docs.nacelle.com
  - type: Documentation
    url: https://docs.nacelle.com/docs/build-with-nacelle
  - type: GettingStarted
    url: https://docs.nacelle.com/docs/getting-started
  - type: Documentation
    name: GraphQL Reference
    url: https://docs.nacelle.com/graphql
  - type: Documentation
    name: API Reference
    url: https://docs.nacelle.com/reference
  - type: Documentation
    name: Recipes
    url: https://docs.nacelle.com/recipes
  - type: Documentation
    name: LLMs Index
    url: https://docs.nacelle.com/llms.txt
  - type: Sandbox
    name: GraphQL Explorer
    url: https://docs.nacelle.com/docs/graphql-explorer
  - type: SignUp
    name: Headless Dashboard
    url: https://dashboard.nacelle.com/login
  - type: Support
    url: https://support.nacelle.com/hc/en-us
  - type: StatusPage
    url: https://status.nacelle.com
  - type: Blog
    url: https://nacelle.com/blog
  - type: CaseStudies
    url: https://nacelle.com/resources/customer-stories
  - type: Careers
    url: https://nacelle.com/careers
  - type: Partners
    url: https://nacelle.com/partners/partner-overview
  - type: Pricing
    url: https://nacelle.com/pricing
  - type: GitHubOrganization
    url: https://github.com/getnacelle
  - type: SDK
    name: nacelle-js (TypeScript)
    url: https://github.com/getnacelle/nacelle-js
  - type: SDK
    name: Storefront SDK 2.x Examples
    url: https://github.com/getnacelle/storefront-sdk-2.x-testing
  - type: Tool
    name: Contentful App for Nacelle
    url: https://github.com/getnacelle/contentful-app-nacelle
  - type: CodeExamples
    name: Nuxt 2 Reference Storefront
    url: https://github.com/getnacelle/nuxt-2-reference-store
  - type: LinkedIn
    url: https://www.linkedin.com/company/getnacelle
  - type: Twitter
    url: https://twitter.com/getnacelle
maintainers:
  - FN: Kin Lane
    email: [email protected]