Mailchimp logo

Mailchimp

Mailchimp is an Intuit company providing a marketing automation platform and email marketing service for managing mailing lists, creating email marketing campaigns, and automating marketing workflows.

3 APIs 16 Features
CampaignsEmail MarketingMarketing AutomationNewslettersTransactional Email

APIs

Mailchimp Marketing API

The Mailchimp Marketing API provides programmatic access to Mailchimp data and functionality, allowing developers to build custom features to sync email activity and campaign an...

Mailchimp Transactional API

Mailchimp Transactional (formerly Mandrill) is a powerful email delivery service that lets you send personalized, one-to-one emails like password resets, order confirmations, an...

Mailchimp Open Commerce

An open source, API-first, modular commerce stack built using Node.js, React, and GraphQL. Formerly known as Reaction Commerce, the project has been discontinued but documentati...

Features

Free: 250 contacts, ~500 sends/mo, 1 audience
Essentials at $13/mo (500 contacts): A/B testing, 4-step automations
Standard at $20/mo: 200 automation flows, Generative AI
Premium at $350/mo: predictive segmentation, multivariate testing
Marketing API v3 with REST + Batch operations
Concurrency limit: 10 simultaneous connections per user
Batch operations: 1,000 ops/request, 500 open batches
Transactional Email (Mandrill) priced separately
OAuth 2.0 and API keys
Webhooks for subscribe/unsubscribe/profile/cleaned/upemail/campaign
Audiences with tags, segments, custom fields
Automations with conditional logic
Customer Journey Builder
Landing pages, popup forms, signup forms
Reports: opens, clicks, bounces, conversions
Pricing scales with active contact count

Semantic Vocabularies

context Context

0 classes · 5 properties

JSON-LD

Mailchimp Transactional Context

0 classes · 0 properties

JSON-LD

API Governance Rules

Mailchimp API Rules

7 rules · 7 errors

SPECTRAL

Resources

🔗
PostmanWorkspace
PostmanWorkspace
🔗
ArazzoWorkflows
ArazzoWorkflows
🔗
LinkedIn
LinkedIn
🔗
Resources
Resources
🌐
Portal
Portal
📄
ChangeLog
ChangeLog
📰
Blog
Blog
💰
Pricing
Pricing
📦
SDK
SDK
🟢
StatusPage
StatusPage
💬
Support
Support
📜
TermsOfService
TermsOfService
📜
PrivacyPolicy
PrivacyPolicy
🔗
API Use Policy
API Use Policy
📝
SignUp
SignUp
👥
GitHubOrganization
GitHubOrganization
🔗
Login
Login
🔑
Authentication
Authentication
👥
StackOverflow
StackOverflow
📦
SDK
SDK

Sources

Raw ↑
aid: mailchimp
url: https://raw.githubusercontent.com/api-evangelist/mailchimp/refs/heads/main/apis.yml
apis:
- aid: mailchimp:mailchimp-marketing-api
  name: Mailchimp Marketing API
  tags:
  - Audiences
  - Automation
  - Campaigns
  - Email Marketing
  image: https://kinlane-productions2.s3.amazonaws.com/apis-json/apis-json-logo.jpg
  baseURL: https://server.api.mailchimp.com/3.0
  humanURL: https://mailchimp.com/developer/marketing/
  properties:
  - url: https://mailchimp.com/developer/marketing/docs/fundamentals/
    type: Documentation
  - url: openapi/mailchimp-marketing-api-openapi.yml
    type: OpenAPI
  - url: openapi/mailchimp-marketing-webhooks-asyncapi.yml
    type: AsyncAPI
  - url: json-schema/campaign.json
    type: JSONSchema
  - url: json-schema/audience.json
    type: JSONSchema
  - url: json-schema/member.json
    type: JSONSchema
  - url: json-schema/template.json
    type: JSONSchema
  - url: json-ld/context.jsonld
    type: JSONLD
  - url: https://mailchimp.com/developer/marketing/docs/integrations/
    type: Integrations
  - url: https://mailchimp.com/developer/marketing/docs/errors/
    type: Errors
  - url: https://mailchimp.com/developer/marketing/api/
    type: APIReference
  - url: https://mailchimp.com/developer/marketing/guides/quick-start/
    type: GettingStarted
  - url: https://mailchimp.com/developer/marketing/guides/access-user-data-oauth-2/
    type: Authentication
  - url: https://mailchimp.com/developer/marketing/docs/e-commerce/
    type: E-Commerce
  - url: https://mailchimp.com/developer/marketing/docs/methods-parameters/
    type: Methods and Parameters
  description: >-
    The Mailchimp Marketing API provides programmatic access to Mailchimp data and functionality, allowing developers
    to build custom features to sync email activity and campaign analytics with their database, manage audiences and
    campaigns, and more.
- aid: mailchimp:mailchimp-transactional-api
  name: Mailchimp Transactional API
  tags:
  - Email Delivery
  - Messaging
  - Transactional Email
  image: https://kinlane-productions2.s3.amazonaws.com/apis-json/apis-json-logo.jpg
  baseURL: https://mandrillapp.com/api/1.0
  humanURL: https://mailchimp.com/developer/transactional/
  overlays: []
  properties:
  - url: https://mailchimp.com/developer/transactional/docs/fundamentals/
    type: Documentation
  - url: openapi/mailchimp-transactional-api-openapi.yml
    type: OpenAPI
  - url: json-ld/context.jsonld
    type: JSONLD
  - url: https://mailchimp.com/developer/transactional/guides/quick-start/
    type: GettingStarted
  - url: https://mailchimp.com/developer/transactional/docs/authentication-delivery/
    type: Authentication
  - url: https://mailchimp.com/developer/transactional/docs/webhooks/
    type: Webhooks
  - url: https://mailchimp.com/developer/transactional/api/
    type: APIReference
  - url: https://mailchimp.com/developer/transactional/guides/send-first-email/
    type: GettingStarted
  - url: https://mailchimp.com/developer/transactional/docs/outbound-email/
    type: Outbound Email
  - url: https://mailchimp.com/developer/transactional/docs/tags-metadata/
    type: Tags and Metadata
  description: >-
    Mailchimp Transactional (formerly Mandrill) is a powerful email delivery service that lets you send personalized,
    one-to-one emails like password resets, order confirmations, and welcome messages.
- aid: mailchimp:mailchimp-open-commerce
  name: Mailchimp Open Commerce
  tags:
  - E-Commerce
  - GraphQL
  - Headless Commerce
  image: https://kinlane-productions2.s3.amazonaws.com/apis-json/apis-json-logo.jpg
  baseURL: https://api.example.com
  humanURL: https://mailchimp.com/developer/open-commerce/
  overlays: []
  properties:
  - url: https://mailchimp.com/developer/open-commerce/docs/fundamentals/
    type: Documentation
  - url: https://mailchimp.com/developer/open-commerce/guides/quick-start/
    type: GettingStarted
  - url: https://mailchimp.com/developer/open-commerce/playground/
    type: GraphQL Playground
  - url: https://mailchimp.com/developer/open-commerce/guides/build-api-plugin/
    type: Plugin Development
  - url: https://mailchimp.com/developer/open-commerce/docs/sharing-code-between-plugins/
    type: Sharing Code Between Plugins
  - url: https://github.com/reactioncommerce
    type: GitHubOrganization
  - url: https://mailchimp.com/developer/open-commerce/docs/contribute-open-commerce/
    type: Contributing
  - url: graphql/mailchimp-graphql.md
    type: GraphQL
  description: >-
    An open source, API-first, modular commerce stack built using Node.js, React, and GraphQL. Formerly known as
    Reaction Commerce, the project has been discontinued but documentation remains available.
name: Mailchimp
tags:
- Campaigns
- Email Marketing
- Marketing Automation
- Newsletters
- Transactional Email
image: https://mailchimp.com/release/plums/cxp/images/apple-touch-icon.png
common:
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/mailchimp/overview
- type: ArazzoWorkflows
  url: arazzo/
  workflows:
  - url: arazzo/mailchimp-add-member-note-workflow.yml
    name: Mailchimp Add Member and Attach a Note
    summary: Subscribe a member to an audience and attach an internal note to them.
  - url: arazzo/mailchimp-add-member-tag-workflow.yml
    name: Mailchimp Add Member and Tag
    summary: Subscribe a member to an audience and immediately apply a tag.
  - url: arazzo/mailchimp-checklist-then-send-campaign-workflow.yml
    name: Mailchimp Pre-Send Checklist then Send Campaign
    summary: Run the send checklist for a campaign and only send if it is ready.
  - url: arazzo/mailchimp-create-audience-add-member-workflow.yml
    name: Mailchimp Create Audience and Add First Member
    summary: Create a new audience (list) and subscribe an initial member to it.
  - url: arazzo/mailchimp-create-campaign-content-test-workflow.yml
    name: Mailchimp Create Campaign, Set Content, and Send Test
    summary: Create a campaign, set its content, then send a test email to reviewers.
  - url: arazzo/mailchimp-create-campaign-set-content-schedule-workflow.yml
    name: Mailchimp Create Campaign, Set Content, and Schedule
    summary: Create a regular campaign, set its HTML content, then schedule delivery.
  - url: arazzo/mailchimp-create-campaign-set-content-send-workflow.yml
    name: Mailchimp Create Campaign, Set Content, and Send
    summary: Create a regular campaign, set its HTML content, then send it.
  - url: arazzo/mailchimp-create-merge-field-add-member-workflow.yml
    name: Mailchimp Create Merge Field and Add Member
    summary: Add a custom audience field, then add a member that populates it.
  - url: arazzo/mailchimp-create-static-segment-add-members-workflow.yml
    name: Mailchimp Create Static Segment and Add Members
    summary: Create a static segment (tag-style group), then add a member to it.
  - url: arazzo/mailchimp-create-template-campaign-send-workflow.yml
    name: Mailchimp Create Template, Build Campaign, and Send
    summary: Create a reusable template, build a campaign from it, then send.
  - url: arazzo/mailchimp-find-and-pause-automation-workflow.yml
    name: Mailchimp Find and Pause an Automation
    summary: List classic automations, pick the first, and pause all its emails.
  - url: arazzo/mailchimp-find-and-start-automation-workflow.yml
    name: Mailchimp Find and Start an Automation
    summary: List classic automations, pick the first, and start all its emails.
  - url: arazzo/mailchimp-find-campaign-pull-report-workflow.yml
    name: Mailchimp Find Campaign and Pull Its Report
    summary: Search campaigns by query, then retrieve the report for the first match.
  - url: arazzo/mailchimp-find-member-mark-vip-tag-workflow.yml
    name: Mailchimp Find Member, Mark VIP, and Tag
    summary: Search a member by email, flag them VIP, then apply a VIP tag.
  - url: arazzo/mailchimp-onboard-member-to-segment-workflow.yml
    name: Mailchimp Onboard Member into a Static Segment
    summary: Add a member to an audience and place them into a static segment.
  - url: arazzo/mailchimp-put-member-tag-workflow.yml
    name: Mailchimp Add-or-Update Member and Tag
    summary: Idempotently add or update a member with PUT, then tag them.
  - url: arazzo/mailchimp-replicate-campaign-test-workflow.yml
    name: Mailchimp Replicate Campaign and Send Test
    summary: Clone an existing campaign and send a test of the copy to reviewers.
  - url: arazzo/mailchimp-sync-static-segment-members-workflow.yml
    name: Mailchimp Sync Static Segment Members
    summary: Create a static segment, then batch add and remove members in one call.
  - url: arazzo/mailchimp-upsert-member-workflow.yml
    name: Mailchimp Upsert Audience Member
    summary: Find a member by email and update them, otherwise add them to the audience.
- type: LinkedIn
  url: https://www.linkedin.com/company/intuitmailchimp
- url: https://mailchimp.com/features/
  type: Features
  data:
  - 'Free: 250 contacts, ~500 sends/mo, 1 audience'
  - 'Essentials at $13/mo (500 contacts): A/B testing, 4-step automations'
  - 'Standard at $20/mo: 200 automation flows, Generative AI'
  - 'Premium at $350/mo: predictive segmentation, multivariate testing'
  - Marketing API v3 with REST + Batch operations
  - 'Concurrency limit: 10 simultaneous connections per user'
  - 'Batch operations: 1,000 ops/request, 500 open batches'
  - Transactional Email (Mandrill) priced separately
  - OAuth 2.0 and API keys
  - Webhooks for subscribe/unsubscribe/profile/cleaned/upemail/campaign
  - Audiences with tags, segments, custom fields
  - Automations with conditional logic
  - Customer Journey Builder
  - Landing pages, popup forms, signup forms
  - 'Reports: opens, clicks, bounces, conversions'
  - Pricing scales with active contact count
  sources:
  - https://mailchimp.com/pricing/marketing/
  updated: '2026-05-04'
- url: https://mailchimp.com/solutions/
  type: UseCases
- url: https://mailchimp.com/integrations/
  type: Integrations
- url: https://mailchimp.com/developer/tools/
  type: Resources
- url: https://mailchimp.com/developer/
  type: Portal
- url: https://mailchimp.com/developer/release-notes/
  type: ChangeLog
- url: https://mailchimp.com/developer/blog/
  type: Blog
- url: https://mailchimp.com/pricing/marketing/
  data:
  - id: free
    name: Free
    entries:
    - geo: US
      unit: 1
      label: User
      limit: 1
      price: Free
      metric: user
      timeFrame: month
      description: Up to 500 contacts, max 1,000 emails/month or 500/day
    elements:
    - name: Easily create email campaigns and learn more about your customers
    - name: Up to 500 contacts
    - name: Max of 1,000/mo or 500/day email sends
    - name: 1 Seat
    - name: 1 Audience
    - name: Email support for first 30 days
    - name: Basic segmentation
    - name: Limited reporting tools
    description: Easily create email campaigns and learn more about your customers
  - id: essentials
    name: Essentials
    entries:
    - geo: US
      unit: 1
      label: User
      limit: 1
      price: 13
      metric: user
      timeFrame: month
      description: Free for 14 days, then starts at $13/month
    elements:
    - name: Send the right content at the right time with testing and scheduling features
    - name: Up to 50,000 contacts with $385/mo tier
    - name: 10X contacts monthly email sends
    - name: 3 Seats
    - name: 3 Audiences
    - name: 24/7 Email & Chat Support
    - name: Up to 4 flow steps for marketing automation
    - name: Basic segmentation
    - name: A/B Testing
    - name: Email scheduling
    - name: SMS add-on available
    description: Send the right content at the right time with testing and scheduling features
  - id: standard
    name: Standard
    entries:
    - geo: US
      unit: 1
      label: User
      limit: 1
      price: 20
      metric: user
      timeFrame: month
      description: Free for 14 days, then starts at $20/month
    elements:
    - name: Sell even more with personalization, optimization tools, and enhanced automations
    - name: Up to 100,000 contacts with $800/mo tier
    - name: 12X contacts monthly email sends
    - name: 5 Seats
    - name: 5 Audiences
    - name: 24/7 Email & Chat Support
    - name: Up to 200 flow steps for marketing automation
    - name: Advanced segmentation
    - name: Custom reports
    - name: Send time optimization
    - name: Dynamic content
    - name: SMS and MMS add-on available
    - name: Generative AI features (no additional cost add-on)
    description: Sell even more with personalization, optimization tools, and enhanced automations
  - id: premium
    name: Premium
    entries:
    - geo: US
      unit: 1
      label: User
      limit: 1
      price: 297.5
      metric: user
      timeFrame: month
      description: $297.50 per month for 12 months, then starts at $350/month
    elements:
    - name: Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams
    - name: Unlimited contacts (contact for custom plan)
    - name: 15X contacts monthly email sends
    - name: Unlimited users
    - name: Unlimited audiences
    - name: Phone & Priority Support
    - name: Up to 200 flow steps for marketing automation
    - name: Advanced segmentation
    - name: Multivariate testing
    - name: Comparative reporting
    - name: Predictive segmentation
    - name: Customer lifetime value analytics
    - name: SMS and MMS add-on available
    - name: Generative AI features (no additional cost add-on)
    - name: Premium migration services
    - name: 4 personalized onboarding sessions
    description: Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams
  type: Pricing
- url: https://mailchimp.com/developer/marketing/guides/client-libraries-and-sdks/
  type: SDK
- url: https://status.mailchimp.com/
  type: StatusPage
- url: https://mailchimp.com/contact/
  type: Support
- url: https://mailchimp.com/legal/terms/
  type: TermsOfService
- url: https://mailchimp.com/legal/privacy/
  type: PrivacyPolicy
- url: https://mailchimp.com/legal/api_use/
  type: API Use Policy
- url: https://login.mailchimp.com/signup/
  type: SignUp
- url: https://github.com/mailchimp
  type: GitHubOrganization
- url: https://login.mailchimp.com/
  type: Login
- url: https://mailchimp.com/developer/marketing/guides/access-user-data-oauth-2/
  type: Authentication
- url: https://stackoverflow.com/questions/tagged/mailchimp
  type: StackOverflow
- url: https://mailchimp.com/developer/marketing/docs/mobile-sdk/
  type: SDK
created: 2023/11/23
modified: '2026-05-30'
description: >-
  Mailchimp is an Intuit company providing a marketing automation platform and email marketing service for managing
  mailing lists, creating email marketing campaigns, and automating marketing workflows.
maintainers:
- FN: Kin Lane
  email: [email protected]
specificationVersion: '0.19'