MagicBell

aid: magicbell
name: MagicBell
description: >
  MagicBell is a multichannel push notification infrastructure platform that enables developers
  to deliver in-app, email, mobile push, web push, SMS, Slack, and Microsoft Teams notifications
  through a single unified REST API. The platform provides a ready-made notification inbox
  component, built-in user preference management, smart delivery workflows with fallback rules,
  and full delivery observability with event logging and debugging. MagicBell handles all channel
  routing and token management so product teams can focus on building rather than maintaining
  notification infrastructure. It is a Y Combinator (W21) company offering SDKs for JavaScript,
  React, Go, Swift, Java, and Android along with a CLI for project management.
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
  - notifications
  - push notifications
  - in-app notifications
  - email
  - SMS
  - Slack
  - Microsoft Teams
  - webhooks
  - notification inbox
  - multichannel
  - mobile push
  - web push
url: https://raw.githubusercontent.com/api-evangelist/magicbell/refs/heads/main/apis.yml
created: '2026-06-12'
modified: '2026-06-12'
specificationVersion: '0.19'

apis:

  - aid: magicbell:rest-api-v2
    name: MagicBell REST API v2
    description: >
      The primary MagicBell REST API (v2) for sending notifications, managing users, configuring
      delivery channels, creating broadcasts, defining workflows, and querying delivery events.
      Supports JWT-based authentication (Project JWT and User JWT), idempotent requests via
      Idempotency-Key header, and returns 429 Too Many Requests on rate limit exceeded.
    humanURL: https://www.magicbell.com/docs/api
    baseURL: https://api.magicbell.com/v2
    tags:
      - notifications
      - broadcasts
      - users
      - channels
      - workflows
      - events
      - REST
    properties:
      - type: Documentation
        url: https://www.magicbell.com/docs/api
      - type: OpenAPI
        url: https://public.magicbell.com/specs/openapi.v2.json
      - type: OpenAPI
        url: openapi/magicbell-rest-api-v2-openapi.yml
      - type: ReferenceDocumentation
        url: https://www.magicbell.com/docs/api/reference
      - type: Authentication
        url: https://www.magicbell.com/docs/api/authentication

  - aid: magicbell:rest-api-v1
    name: MagicBell REST API v1
    description: >
      The legacy MagicBell REST API (v1) for notification delivery, user management, and
      channel configuration. Supports API key and user external ID based authentication.
      Rate limits are lower than v2 (100 req/min for read endpoints, 60 req/min for write
      endpoints). New integrations should use v2.
    humanURL: https://www.magicbell.com/docs/v1
    baseURL: https://api.magicbell.com
    tags:
      - notifications
      - users
      - legacy
      - REST
    properties:
      - type: Documentation
        url: https://www.magicbell.com/docs/v1
      - type: PostmanCollection
        url: https://documenter.getpostman.com/view/2269098/2sAYdhLAjv

common:

  - type: Website
    url: https://www.magicbell.com/

  - type: Documentation
    url: https://www.magicbell.com/docs

  - type: ReferenceDocumentation
    url: https://www.magicbell.com/docs/api/reference

  - type: GitHubOrganization
    url: https://github.com/magicbell

  - type: LinkedIn
    url: https://www.linkedin.com/company/magicbell

  - type: X
    url: https://x.com/magicbell_io

  - type: Blog
    url: https://www.magicbell.com/blog

  - type: Pricing
    url: https://www.magicbell.com/pricing

  - type: StatusPage
    url: https://status.magicbell.com/

  - type: Changelog
    url: https://github.com/orgs/magicbell/discussions/categories/product-changelog

  - type: SDKs
    url: https://www.magicbell.com/docs/libraries

  - type: DeveloperTools
    url: https://www.magicbell.com/tools

  - type: Plans
    url: plans/magicbell-plans-pricing.yml

  - type: RateLimits
    url: rate-limits/magicbell-rate-limits.yml

  - type: FinOps
    url: finops/magicbell-finops.yml

  - type: Vocabulary
    url: vocabulary/magicbell-vocabulary.yml

  - type: JSONLDContext
    url: json-ld/magicbell-context.jsonld

maintainers:
  - FN: Kin Lane
    email: [email protected]