Instagram

aid: instagram
name: Instagram
description: Instagram is a photo and video sharing social networking platform owned
  by Meta. The Instagram APIs allow developers to build integrations with Instagram
  Business and Creator accounts for content publishing, media management, comment
  moderation, hashtag discovery, insights and analytics, messaging, and embedding.
  Available through the Meta Developer Platform with Facebook Login or Instagram Login
  authentication.
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
url: https://raw.githubusercontent.com/api-evangelist/instagram/refs/heads/main/apis.yml
created: '2024-01-01'
modified: '2026-04-17'
specificationVersion: '0.19'
tags:
  - Instagram
  - Meta
  - Photos
  - Social Media
  - Videos
  - Content Publishing
apis:
  - aid: instagram:instagram-api-with-instagram-login
    name: Instagram API with Instagram Login
    description: The Instagram API with Instagram Login enables access to Instagram
      Business and Creator accounts using Instagram native login flow. Supports media
      management, content publishing, comment handling, mention identification, messaging,
      insights, and webhooks.
    humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
    baseURL: https://graph.instagram.com
    properties:
    - type: Documentation
      url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login
    - type: GettingStarted
      url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/getting-started
    - type: APIReference
      url: https://developers.facebook.com/docs/instagram-api/reference
    - type: Authentication
      url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/business-login
    - type: OpenAPI
      url: openapi/instagram-graph-api.yaml
    tags:
    - Content Publishing
    - Instagram Login
    - Media
    - Messaging
    - Social Media
  - aid: instagram:instagram-api-with-facebook-login
    name: Instagram API with Facebook Login
    description: The Instagram API with Facebook Login accesses Instagram Business and
      Creator accounts linked to Facebook Pages. Enables media retrieval and publishing,
      comment management, mention identification, hashtag-based media discovery, insights,
      and business metadata.
    humanURL: https://developers.facebook.com/docs/instagram-api
    baseURL: https://graph.facebook.com
    properties:
    - type: Documentation
      url: https://developers.facebook.com/docs/instagram-api/
    - type: GettingStarted
      url: https://developers.facebook.com/docs/instagram-api/getting-started
    - type: APIReference
      url: https://developers.facebook.com/docs/instagram-api/reference
    - type: Authentication
      url: https://developers.facebook.com/docs/instagram-api/overview#authentication
    - type: ChangeLog
      url: https://developers.facebook.com/docs/instagram-api/changelog
    - type: OpenAPI
      url: openapi/instagram-graph-api.yaml
    tags:
    - Content Publishing
    - Facebook Login
    - Hashtags
    - Media
    - Social Media
  - aid: instagram:instagram-messaging-api
    name: Instagram Messaging API
    description: The Messenger API support for Instagram consolidates Instagram and
      Facebook Page messaging into a unified platform. Enables businesses and creators
      to manage conversations, send and receive messages, and handle messaging automation
      across Instagram Direct.
    humanURL: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/messaging-api
    baseURL: https://graph.instagram.com
    properties:
    - type: Documentation
      url: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-instagram-login/messaging-api
    tags:
    - Direct Messages
    - Messaging
    - Social Media
  - aid: instagram:instagram-oembed-api
    name: Instagram oEmbed API
    description: The Instagram oEmbed endpoint returns HTML and metadata for embedding
      Instagram photos, videos, reels, and carousels on third-party websites using the
      standard oEmbed protocol.
    humanURL: https://developers.facebook.com/docs/instagram-platform/oembed
    baseURL: https://graph.facebook.com
    properties:
    - type: Documentation
      url: https://developers.facebook.com/docs/instagram-platform/oembed
    tags:
    - Embedding
    - oEmbed
    - Social Media
common:
  - type: LinkedIn
    url: https://www.linkedin.com/company/instagram
  - type: Portal
    url: https://developers.facebook.com/docs/instagram-platform
  - type: GettingStarted
    url: https://developers.facebook.com/docs/instagram-api/getting-started
  - type: Authentication
    url: https://developers.facebook.com/docs/instagram-api/overview#authentication
  - type: TermsOfService
    url: https://developers.facebook.com/terms
  - type: PrivacyPolicy
    url: https://www.facebook.com/privacy/explanation
  - type: StatusPage
    url: https://developers.facebook.com/status/
  - type: ChangeLog
    url: https://developers.facebook.com/docs/instagram-api/changelog
  - type: Support
    url: https://developers.facebook.com/support
  - type: Blog
    url: https://developers.facebook.com/blog/
  - type: GitHubOrganization
    url: https://github.com/fbsamples
  - type: Features
    data:
    - name: Content Publishing
      description: Publish photos, videos, reels, carousels, and stories to Instagram
        Business and Creator accounts programmatically.
    - name: Media Management
      description: Retrieve, manage, and organize published media including photos,
        videos, stories, and albums.
    - name: Comment Moderation
      description: Read, reply to, hide, and delete comments on Instagram media for
        brand safety and engagement.
    - name: Hashtag Discovery
      description: Search for hashtags and discover top and recent media associated
        with specific hashtags.
    - name: Mention Tracking
      description: Identify and retrieve media where your account has been mentioned
        by other Instagram users.
    - name: Insights and Analytics
      description: Access account-level and media-level metrics for reach, impressions,
        engagement, and audience demographics.
    - name: Instagram Direct Messaging
      description: Send and receive messages through Instagram Direct for customer service
        and business communication.
    - name: Stories Publishing
      description: Publish ephemeral story content including photos and videos that
        disappear after 24 hours.
    - name: Reels Publishing
      description: Create and publish short-form video content as Instagram Reels.
    - name: oEmbed
      description: Embed Instagram posts, reels, and videos on third-party websites
        using the standard oEmbed protocol.
    - name: Webhooks
      description: Receive real-time notifications for comments, mentions, messages,
        and story insights via webhooks.
    - name: Private Replies
      description: Send private direct messages in response to public comments on your
        Instagram media.
  - type: UseCases
    data:
    - name: Social Media Management
      description: Automate content publishing, scheduling, and media management across
        Instagram accounts.
    - name: Brand Monitoring
      description: Track mentions, comments, and hashtags to monitor brand sentiment
        and engagement.
    - name: Customer Service
      description: Manage Instagram Direct conversations for customer support and business
        inquiries.
    - name: Analytics and Reporting
      description: Retrieve insights and metrics for measuring content performance and
        audience growth.
    - name: Content Curation
      description: Discover and curate content through hashtag search and mention tracking.
    - name: E-commerce Integration
      description: Connect product catalogs and shopping features with Instagram content
        for social commerce.
    - name: Influencer Marketing
      description: Track creator account metrics, media performance, and audience insights
        for influencer campaigns.
    - name: Website Embedding
      description: Embed Instagram posts, reels, and galleries on websites and blogs
        using oEmbed.
  - type: Integrations
    data:
    - name: Facebook
      description: Unified management of Instagram and Facebook content, messaging,
        and advertising through the Meta platform.
    - name: Meta Business Suite
      description: Centralized dashboard for managing Instagram and Facebook business
        accounts, content, and insights.
    - name: WhatsApp
      description: Cross-platform messaging through Meta unified messaging infrastructure.
    - name: Webhooks
      description: Real-time event notifications for comments, mentions, messages, and
        story insights.
  - type: Solutions
    data:
    - name: Instagram API with Instagram Login
      description: Native Instagram authentication for Business and Creator accounts
        with full API access.
    - name: Instagram API with Facebook Login
      description: Facebook Page-linked authentication for Instagram Business accounts
        with hashtag discovery.
    - name: Instagram Messaging
      description: Unified messaging across Instagram Direct and Facebook Messenger
        for business communication.
    - name: Instagram Embedding
      description: oEmbed and embed tools for displaying Instagram content on third-party
        websites.
maintainers:
  - FN: Kin Lane
    email: [email protected]