Google Tag Manager

aid: google-tag-manager
name: Google Tag Manager
description: >-
  Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and
  related code fragments collectively known as tags on your website or mobile app.
image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_tag_manager.svg
url: https://tagmanager.google.com/
created: '2024-01-01'
modified: '2026-05-19'
specificationVersion: '0.19'
type: Index
tags:
  - Analytics
  - Conversion Tracking
  - Marketing
  - Tag Management
  - Tracking
apis:
  - name: Google Tag Manager API
    description: The Tag Manager API allows clients to access and modify container and tag configuration.
    image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_tag_manager.svg
    humanURL: https://developers.google.com/tag-platform/tag-manager/api/v2
    baseURL: https://tagmanager.googleapis.com
    tags:
      - Analytics
      - Containers
      - Permissions
      - Tag Management
      - Triggers
      - Variables
      - Versions
      - Workspaces
    properties:
      - type: OpenAPI
        url: openapi/google-tag-manager-api-v2-openapi.yml
      - type: JSONSchema
        url: json-schema/google-tag-manager-container-schema.json
      - type: JSONLD
        url: json-ld/google-tag-manager-context.jsonld
      - type: Documentation
        url: https://developers.google.com/tag-platform/tag-manager/api/v2
      - type: APIReference
        url: https://developers.google.com/tag-platform/tag-manager/api/reference/rest
      - type: Authentication
        url: https://developers.google.com/tag-platform/tag-manager/api/v2/authorization
      - type: GettingStarted
        url: https://developers.google.com/tag-platform/tag-manager/api/v2/devguide
      - type: SDK
        url: https://developers.google.com/tag-platform/tag-manager/api/v2/libraries
      - type: RateLimits
        url: https://developers.google.com/tag-platform/tag-manager/api/v2/limits-quotas
      - type: ChangeLog
        url: https://support.google.com/tagmanager/answer/4620708
    contact:
      - FN: Google Support
        url: https://support.google.com/tagmanager
        email: ''
  - name: Google Tag Manager Server-side Tagging API
    description: >-
      The Server-side Tagging API provides APIs for building custom tags, clients, and variables that run in a
      server-side container, enabling server-to-server data collection and processing.
    image: https://www.gstatic.com/analytics-suite/header/suite/v2/ic_tag_manager.svg
    humanURL: https://developers.google.com/tag-platform/tag-manager/server-side
    baseURL: https://tagmanager.googleapis.com
    tags:
      - Analytics
      - Data Collection
      - Privacy
      - Server-Side Tagging
      - Tag Management
    properties:
      - type: Documentation
        url: https://developers.google.com/tag-platform/tag-manager/server-side
      - type: APIReference
        url: https://developers.google.com/tag-platform/tag-manager/server-side/api
      - type: GettingStarted
        url: https://developers.google.com/tag-platform/tag-manager/server-side/intro
      - type: ReleaseNotes
        url: https://developers.google.com/tag-platform/tag-manager/server-side/release-notes
    contact:
      - FN: Google Support
        url: https://support.google.com/tagmanager
        email: ''
common:
  - type: PostmanWorkspace
    url: https://www.postman.com/kinlaneapi/google-tag-manager/overview
  - type: ArazzoWorkflows
    url: arazzo/
    workflows:
      - url: arazzo/google-tag-manager-audit-container-versions-workflow.yml
        name: Google Tag Manager Audit Container Versions
        summary: List a container's version headers, then fetch the newest one in full.
      - url: arazzo/google-tag-manager-bootstrap-live-container-workflow.yml
        name: Google Tag Manager Bootstrap a Live Container
        summary: Create a container and workspace, cut a baseline version, and publish it.
      - url: arazzo/google-tag-manager-build-and-publish-tag-workflow.yml
        name: Google Tag Manager Build and Publish a Tag End to End
        summary: Workspace, trigger, tag, version, and publish in a single release flow.
      - url: arazzo/google-tag-manager-grant-user-permission-workflow.yml
        name: Google Tag Manager Grant a User Permission
        summary: List account user permissions, then add a new user when not present.
      - url: arazzo/google-tag-manager-inspect-live-version-workflow.yml
        name: Google Tag Manager Inspect the Live Container Version
        summary: Resolve a container's live version, then fetch its full definition.
      - url: arazzo/google-tag-manager-list-and-get-workspace-workflow.yml
        name: Google Tag Manager List and Get a Workspace
        summary: List the workspaces in a container, then fetch the first one in detail.
      - url: arazzo/google-tag-manager-provision-tagged-container-workflow.yml
        name: Google Tag Manager Provision a Tagged Container
        summary: Create a container, open a workspace in it, and add a first tag.
      - url: arazzo/google-tag-manager-safe-update-tag-workflow.yml
        name: Google Tag Manager Safely Update a Tag
        summary: Read a tag for its fingerprint, then update it with optimistic concurrency.
      - url: arazzo/google-tag-manager-sync-and-version-workspace-workflow.yml
        name: Google Tag Manager Sync and Version a Workspace
        summary: Check status, sync a workspace to the latest version, then cut a version.
      - url: arazzo/google-tag-manager-trigger-fired-tag-workflow.yml
        name: Google Tag Manager Wire a Trigger-Fired Tag
        summary: Create a workspace, create a trigger, then create a tag that fires on it.
      - url: arazzo/google-tag-manager-variable-backed-tag-workflow.yml
        name: Google Tag Manager Build a Variable-Backed Tag
        summary: Create a workspace, create a variable, then create a tag that consumes it.
      - url: arazzo/google-tag-manager-version-and-publish-workspace-workflow.yml
        name: Google Tag Manager Version and Publish a Workspace
        summary: Freeze a workspace into a container version and publish it live.
  - type: Portal
    url: https://developers.google.com/tag-platform
  - type: GettingStarted
    url: https://developers.google.com/tag-platform/tag-manager/api/v2/devguide
  - type: Authentication
    url: https://developers.google.com/tag-platform/tag-manager/api/v2/authorization
  - type: Documentation
    url: https://developers.google.com/tag-platform/tag-manager
  - type: Blog
    url: https://blog.google/products/marketingplatform/
  - type: SDK
    url: https://developers.google.com/tag-platform/tag-manager/api/v2/libraries
  - type: Support
    url: https://support.google.com/tagmanager
  - type: StatusPage
    url: https://status.cloud.google.com/
  - type: TermsOfService
    url: https://policies.google.com/terms
  - type: PrivacyPolicy
    url: https://policies.google.com/privacy
  - type: SignUp
    url: https://tagmanager.google.com/
  - type: Login
    url: https://tagmanager.google.com/
  - type: RateLimits
    url: https://developers.google.com/tag-platform/tag-manager/api/v2/limits-quotas
  - type: ChangeLog
    url: https://support.google.com/tagmanager/answer/4620708
  - type: StackOverflow
    url: https://stackoverflow.com/questions/tagged/google-tag-manager
  - type: YouTube
    url: https://www.youtube.com/googlemarketingplatform
  - type: SpectralRules
    url: rules/google-tag-manager-spectral-rules.yml
  - type: Features
    data:
      - name: Account Management
        description: List and manage Google Tag Manager accounts with full access control.
      - name: Container Management
        description: Create, update, delete, and configure containers for web, mobile, and server-side tagging.
      - name: Workspace Management
        description: Create and manage workspaces for collaborative tag development with conflict resolution.
      - name: Tag Configuration
        description: Create, update, delete, and revert tags with full parameter and firing trigger configuration.
      - name: Trigger Configuration
        description: Define triggers that control when and how tags fire based on events and conditions.
      - name: Variable Management
        description: Create and manage variables that provide dynamic values to tags and triggers.
      - name: Version Control
        description: Create, publish, and manage container versions with rollback capabilities.
      - name: User Permissions
        description: Manage user access and permissions at the account and container level.
      - name: Server-Side Tagging
        description: Build custom server-side tags, clients, and variables for server-to-server data collection.
      - name: Data Layer
        description: Structured data layer for passing information between your website and Tag Manager.
  - type: UseCases
    data:
      - name: Marketing Tag Deployment
        description: Deploy and manage marketing and analytics tags without modifying website code.
      - name: Conversion Tracking
        description: Track conversions across multiple advertising platforms with centralized tag management.
      - name: Privacy Compliance
        description: Implement consent-based tag firing and data collection policies for GDPR and CCPA compliance.
      - name: A/B Testing
        description: Deploy and manage A/B testing tags and experiment configurations across web properties.
      - name: Server-Side Data Collection
        description: Process data server-side for improved performance, accuracy, and privacy compliance.
  - type: Integrations
    data:
      - name: Google Analytics
        description: Native integration with Google Analytics 4 for event tracking and measurement.
      - name: Google Ads
        description: Deploy Google Ads conversion tracking and remarketing tags with built-in templates.
      - name: Google Marketing Platform
        description: Integrate with Campaign Manager, Display & Video 360, and Search Ads 360.
      - name: Facebook Pixel
        description: Deploy and manage Facebook Pixel tracking with community template support.
      - name: Consent Management Platforms
        description: Integrate with consent management platforms for privacy-compliant tag firing.
maintainers:
  - FN: Kin Lane
    email: [email protected]