Google Optimize

Google Optimize was a website optimization and A/B testing tool that helped businesses test variations of web pages and personalize experiences. Google Optimize and Optimize 360 were sunset on September 30, 2023. Google recommends migrating to Google Analytics 4 with built-in A/B testing or third-party tools.

1 APIs 6 Features

A/B TestingAnalyticsDeprecatedExperimentationGoogleOptimizationPersonalizationSunset

APIs

Google Optimize API (Sunset)

API for managing Google Optimize experiments, variants, and accessing optimization data. Sunset on September 30, 2023. Migrate to Google Analytics 4 experiments or third-party A...

Features

A/B Testing (Sunset)

Test two or more variants of a web page to determine which performs better. Service sunset September 30, 2023.

Multivariate Testing (Sunset)

Test combinations of multiple page elements simultaneously. Service sunset September 30, 2023.

Redirect Tests (Sunset)

Test entirely different pages against each other. Service sunset September 30, 2023.

Personalization (Sunset)

Deliver targeted experiences to specific audience segments. Service sunset September 30, 2023.

Google Analytics Integration (Sunset)

Native integration with Google Analytics for experiment targeting and reporting. Service sunset September 30, 2023.

Visual Editor (Sunset)

WYSIWYG editor for creating test variants without code changes. Service sunset September 30, 2023.

Use Cases

Landing Page Optimization

Test landing page variations to improve conversion rates. (Service sunset)

CTA Testing

Test call-to-action button text, color, and placement. (Service sunset)

Content Personalization

Show different content to different audience segments. (Service sunset)

Checkout Flow Optimization

Test checkout process variations to reduce abandonment. (Service sunset)

Solutions

Google Optimize (Sunset)

Free A/B testing tool sunset September 30, 2023. Migrate to GA4 experiments or third-party tools.

Google Optimize 360 (Sunset)

Enterprise A/B testing tool sunset September 30, 2023. Part of Google Marketing Platform.

Sources

aid: google-optimize
name: Google Optimize
description: Google Optimize was a website optimization and A/B testing tool that
  helped businesses test variations of web pages and personalize experiences. Google
  Optimize and Optimize 360 were sunset on September 30, 2023. Google recommends migrating
  to Google Analytics 4 with built-in A/B testing or third-party tools.
type: Index
image: https://www.gstatic.com/images/branding/product/1x/optimize_48dp.png
url: https://raw.githubusercontent.com/api-evangelist/google-optimize/refs/heads/main/apis.yml
created: '2024-01-01'
modified: '2026-04-28'
specificationVersion: '0.19'
tags:
- A/B Testing
- Analytics
- Deprecated
- Experimentation
- Google
- Optimization
- Personalization
- Sunset
apis:
- aid: google-optimize:optimize-api
  name: Google Optimize API (Sunset)
  description: API for managing Google Optimize experiments, variants, and accessing
    optimization data. Sunset on September 30, 2023. Migrate to Google Analytics 4
    experiments or third-party A/B testing tools.
  humanURL: https://support.google.com/optimize/answer/12979939
  baseURL: https://www.googleapis.com/optimize/v1
  tags:
  - A/B Testing
  - Deprecated
  - Experimentation
  - Sunset
  properties:
  - type: Documentation
    url: https://support.google.com/optimize/answer/12979939
common:
- type: Documentation
  url: https://support.google.com/optimize/answer/12979939
  description: Google Optimize sunset announcement and migration guidance.
- type: Blog
  url: https://blog.google/products/marketingplatform/analytics/
- type: TermsOfService
  url: https://www.google.com/analytics/terms/us.html
- type: PrivacyPolicy
  url: https://policies.google.com/privacy
- type: Features
  data:
  - name: A/B Testing (Sunset)
    description: Test two or more variants of a web page to determine which performs
      better. Service sunset September 30, 2023.
  - name: Multivariate Testing (Sunset)
    description: Test combinations of multiple page elements simultaneously. Service
      sunset September 30, 2023.
  - name: Redirect Tests (Sunset)
    description: Test entirely different pages against each other. Service sunset
      September 30, 2023.
  - name: Personalization (Sunset)
    description: Deliver targeted experiences to specific audience segments. Service
      sunset September 30, 2023.
  - name: Google Analytics Integration (Sunset)
    description: Native integration with Google Analytics for experiment targeting
      and reporting. Service sunset September 30, 2023.
  - name: Visual Editor (Sunset)
    description: WYSIWYG editor for creating test variants without code changes. Service
      sunset September 30, 2023.
- type: UseCases
  data:
  - name: Landing Page Optimization
    description: Test landing page variations to improve conversion rates. (Service
      sunset)
  - name: CTA Testing
    description: Test call-to-action button text, color, and placement. (Service sunset)
  - name: Content Personalization
    description: Show different content to different audience segments. (Service sunset)
  - name: Checkout Flow Optimization
    description: Test checkout process variations to reduce abandonment. (Service
      sunset)
- type: Solutions
  data:
  - name: Google Optimize (Sunset)
    description: Free A/B testing tool sunset September 30, 2023. Migrate to GA4 experiments
      or third-party tools.
  - name: Google Optimize 360 (Sunset)
    description: Enterprise A/B testing tool sunset September 30, 2023. Part of Google
      Marketing Platform.
maintainers:
- FN: Kin Lane
  email: [email protected]