Drip logo

Drip

Drip is a Minneapolis-based ecommerce marketing automation platform that combines email, SMS, popups, and workflow-driven customer journeys for direct-to-consumer brands. The Drip REST API v2 and v3 exposes accounts, subscribers, events, campaigns, broadcasts, workflows, tags, custom fields, conversions, orders, cart activity, product activity, forms, webhooks, and shopper activity endpoints for building deep ecommerce integrations and data pipelines.

2 APIs 11 Features
MarketingEmailSMSEcommerceAutomationCustomer DataWorkflows

Drip publishes 2 APIs on the APIs.io network. Tagged areas include Marketing, Email, SMS, Ecommerce, and Automation.

Drip’s developer surface includes developer portal, documentation, API reference, authentication, signup flow, developer console, support, and 19 more developer resources.

APIs

Drip REST API

The Drip REST API provides programmatic access to accounts, subscribers, events, email series campaigns, single-email campaigns (broadcasts), workflows, workflow triggers, tags,...

Drip OAuth 2.0 API

The Drip OAuth 2.0 API authorizes public integrations to act on behalf of Drip users. It exposes the authorize and token endpoints needed to obtain access tokens for the Drip RE...

Features

Email Marketing

Drag-and-drop visual email builder with branded templates, conditional content, and dynamic ecommerce blocks.

SMS Marketing

Two-way SMS campaigns and automations alongside email in a single workflow.

Workflows

Visual multi-step automation builder with branching logic, delays, and ecommerce-aware triggers.

Segmentation

Behavioral and ecommerce segmentation across subscriber events, tags, custom fields, and shopper activity.

Forms and Popups

Onsite forms, popups, and embedded forms for list growth and lead capture.

REST API v2 and v3

Public REST API at api.getdrip.com covering subscribers, events, campaigns, workflows, orders, and shopper activity.

Webhooks

Outbound webhooks for subscriber lifecycle, email engagement, conversions, and ecommerce activity.

OAuth 2.0

OAuth 2.0 authorization for public integrations alongside API key authentication for private integrations.

Rate Limits

3,600 individual requests per hour and up to 50 batch requests per hour, with up to 1,000 records per batch call.

Ecommerce Activity Tracking

Cart, order, and product activity endpoints purpose-built for direct-to-consumer brands.

Native Ecommerce Integrations

First-party integrations with Shopify, WooCommerce, BigCommerce, Magento, and other ecommerce platforms.

Use Cases

Ecommerce Marketing Automation

Drive repeat purchases, abandoned cart recovery, and post-purchase journeys for direct-to-consumer brands.

Email and SMS Customer Journeys

Coordinate multi-channel customer journeys across email and SMS from a single workflow.

Subscriber and Event Data Pipelines

Stream subscriber profile updates and behavioral events from custom applications into Drip via the REST API.

Custom Ecommerce Integrations

Integrate proprietary storefronts with Drip using the cart, order, and product activity endpoints.

Lead Capture and List Growth

Capture leads from onsite forms and popups and route them into segmented nurture workflows.

Integrations

Shopify

First-party Shopify integration syncs customers, orders, products, and cart activity into Drip.

WooCommerce

Official WordPress/WooCommerce plugin connects stores to Drip for ecommerce automation.

BigCommerce

Native BigCommerce integration syncs ecommerce events and customer data into Drip.

Magento

Official Magento 1 and Magento 2 extensions connect stores to Drip.

WordPress

Official WordPress plugin for embedding forms and tracking visitor activity.

Facebook Custom Audiences

Sync Drip segments to Facebook for targeted advertising.

Zapier

Connect Drip to thousands of apps via Zapier triggers and actions.

Solutions

Ecommerce Brands

Marketing automation tailored for direct-to-consumer ecommerce brands and online stores.

Bloggers and Creators

Email marketing and audience engagement workflows for bloggers, creators, and content businesses.

Resources

🔗
Website
Website
🌐
Portal
Portal
🔗
Documentation
Documentation
🔗
APIReference
APIReference
🔑
Authentication
Authentication
🔗
RateLimits
RateLimits
📝
SignUp
SignUp
🌐
Console
Console
🟢
StatusPage
StatusPage
💬
Support
Support
📰
Blog
Blog
💰
Pricing
Pricing
📜
TermsOfService
TermsOfService
📜
PrivacyPolicy
PrivacyPolicy
👥
GitHubOrganization
GitHubOrganization
🔗
LinkedIn
LinkedIn
🔗
Twitter
Twitter
📦
SDK
SDK
📦
SDK
SDK
📦
SDK
SDK
📦
SDK
SDK
📦
SDK
SDK
🔗
Integration
Integration
🔗
Integration
Integration
🔗
Integration
Integration
🔗
Integration
Integration

Sources

apis.yml Raw ↑
aid: drip-com
name: Drip
url: https://raw.githubusercontent.com/api-evangelist/drip-com/refs/heads/main/apis.yml
description: Drip is a Minneapolis-based ecommerce marketing automation platform that combines email, SMS, popups, and
  workflow-driven customer journeys for direct-to-consumer brands. The Drip REST API v2 and v3 exposes accounts, subscribers,
  events, campaigns, broadcasts, workflows, tags, custom fields, conversions, orders, cart activity, product activity,
  forms, webhooks, and shopper activity endpoints for building deep ecommerce integrations and data pipelines.
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
kind: contract
position: Consuming
access: 3rd-Party
tags:
- Marketing
- Email
- SMS
- Ecommerce
- Automation
- Customer Data
- Workflows
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.19'
apis:
- aid: drip-com:drip-rest-api
  name: Drip REST API
  description: The Drip REST API provides programmatic access to accounts, subscribers, events, email series campaigns,
    single-email campaigns (broadcasts), workflows, workflow triggers, tags, custom fields, conversions, orders, cart
    activity, product activity, forms, users, webhooks, and shopper activity endpoints. It is used to build ecommerce
    marketing automation across email, SMS, and on-site channels for direct-to-consumer brands.
  humanURL: https://developer.drip.com/
  baseURL: https://api.getdrip.com
  tags:
  - Subscribers
  - Events
  - Campaigns
  - Broadcasts
  - Workflows
  - Tags
  - Custom Fields
  - Conversions
  - Orders
  - Cart Activity
  - Product Activity
  - Forms
  - Webhooks
  - Shopper Activity
  - Accounts
  - Users
  properties:
  - type: Documentation
    url: https://developer.drip.com/
  - type: APIReference
    url: https://developer.drip.com/
  - type: Authentication
    url: https://developer.drip.com/#authentication
  - type: RateLimits
    url: https://developer.drip.com/#rate-limiting
  - type: Webhooks
    url: https://developer.drip.com/#webhooks
- aid: drip-com:drip-oauth-api
  name: Drip OAuth 2.0 API
  description: The Drip OAuth 2.0 API authorizes public integrations to act on behalf of Drip users. It exposes the
    authorize and token endpoints needed to obtain access tokens for the Drip REST API.
  humanURL: https://developer.drip.com/#oauth-2-0
  baseURL: https://www.getdrip.com
  tags:
  - OAuth
  - Authentication
  - Authorization
  properties:
  - type: Documentation
    url: https://developer.drip.com/#oauth-2-0
common:
- type: Website
  url: https://www.drip.com
- type: Portal
  url: https://developer.drip.com/
- type: Documentation
  url: https://developer.drip.com/
- type: APIReference
  url: https://developer.drip.com/
- type: Authentication
  url: https://developer.drip.com/#authentication
- type: RateLimits
  url: https://developer.drip.com/#rate-limiting
- type: SignUp
  url: https://www.getdrip.com/signup
- type: Console
  url: https://www.getdrip.com/user/applications
- type: StatusPage
  url: https://status.drip.com
- type: Support
  url: https://help.drip.com/
- type: Blog
  url: https://www.drip.com/blog
- type: Pricing
  url: https://www.drip.com/pricing
- type: TermsOfService
  url: https://www.drip.com/legal/terms-of-service
- type: PrivacyPolicy
  url: https://www.drip.com/legal/privacy
- type: GitHubOrganization
  url: https://github.com/DripEmail
- type: LinkedIn
  url: https://www.linkedin.com/company/drip-com
- type: Twitter
  url: https://twitter.com/getdrip
- type: SDK
  url: https://github.com/DripEmail/drip-ruby
  name: drip-ruby
  description: Official Ruby gem for the Drip REST API v2.0.
- type: SDK
  url: https://github.com/DripEmail/drip-nodejs
  name: drip-nodejs
  description: Official Node.js wrapper for the Drip REST API.
- type: SDK
  url: https://github.com/DripEmail/drip-php
  name: drip-php
  description: Object-oriented PHP wrapper for the Drip API.
- type: SDK
  url: https://github.com/DripEmail/drip-dot-net
  name: drip-dot-net
  description: Object-oriented .NET wrapper for the Drip REST API v2.0.
- type: SDK
  url: https://github.com/DripEmail/omniauth-drip
  name: omniauth-drip
  description: Omniauth strategy for connecting Ruby clients to the Drip API.
- type: Integration
  url: https://github.com/DripEmail/drip-wordpress
  name: WordPress Plugin
  description: Official Drip plugin for WordPress sites.
- type: Integration
  url: https://github.com/DripEmail/drip-woocommerce
  name: WooCommerce Plugin
  description: Official Drip plugin connecting WordPress/WooCommerce stores to Drip.
- type: Integration
  url: https://github.com/DripEmail/magento-m2-extension
  name: Magento 2 Extension
  description: Official Drip extension for Magento 2 stores.
- type: Integration
  url: https://github.com/DripEmail/magento-m1-extension
  name: Magento 1 Extension
  description: Official Drip extension for legacy Magento 1 stores.
- type: Features
  data:
  - name: Email Marketing
    description: Drag-and-drop visual email builder with branded templates, conditional content, and dynamic ecommerce blocks.
  - name: SMS Marketing
    description: Two-way SMS campaigns and automations alongside email in a single workflow.
  - name: Workflows
    description: Visual multi-step automation builder with branching logic, delays, and ecommerce-aware triggers.
  - name: Segmentation
    description: Behavioral and ecommerce segmentation across subscriber events, tags, custom fields, and shopper activity.
  - name: Forms and Popups
    description: Onsite forms, popups, and embedded forms for list growth and lead capture.
  - name: REST API v2 and v3
    description: Public REST API at api.getdrip.com covering subscribers, events, campaigns, workflows, orders, and shopper activity.
  - name: Webhooks
    description: Outbound webhooks for subscriber lifecycle, email engagement, conversions, and ecommerce activity.
  - name: OAuth 2.0
    description: OAuth 2.0 authorization for public integrations alongside API key authentication for private integrations.
  - name: Rate Limits
    description: 3,600 individual requests per hour and up to 50 batch requests per hour, with up to 1,000 records per batch call.
  - name: Ecommerce Activity Tracking
    description: Cart, order, and product activity endpoints purpose-built for direct-to-consumer brands.
  - name: Native Ecommerce Integrations
    description: First-party integrations with Shopify, WooCommerce, BigCommerce, Magento, and other ecommerce platforms.
  sources:
  - https://developer.drip.com/
  - https://www.drip.com
  updated: '2026-05-25'
- type: UseCases
  data:
  - name: Ecommerce Marketing Automation
    description: Drive repeat purchases, abandoned cart recovery, and post-purchase journeys for direct-to-consumer brands.
  - name: Email and SMS Customer Journeys
    description: Coordinate multi-channel customer journeys across email and SMS from a single workflow.
  - name: Subscriber and Event Data Pipelines
    description: Stream subscriber profile updates and behavioral events from custom applications into Drip via the REST API.
  - name: Custom Ecommerce Integrations
    description: Integrate proprietary storefronts with Drip using the cart, order, and product activity endpoints.
  - name: Lead Capture and List Growth
    description: Capture leads from onsite forms and popups and route them into segmented nurture workflows.
- type: Integrations
  data:
  - name: Shopify
    description: First-party Shopify integration syncs customers, orders, products, and cart activity into Drip.
  - name: WooCommerce
    description: Official WordPress/WooCommerce plugin connects stores to Drip for ecommerce automation.
  - name: BigCommerce
    description: Native BigCommerce integration syncs ecommerce events and customer data into Drip.
  - name: Magento
    description: Official Magento 1 and Magento 2 extensions connect stores to Drip.
  - name: WordPress
    description: Official WordPress plugin for embedding forms and tracking visitor activity.
  - name: Facebook Custom Audiences
    description: Sync Drip segments to Facebook for targeted advertising.
  - name: Zapier
    description: Connect Drip to thousands of apps via Zapier triggers and actions.
- type: Solutions
  data:
  - name: Ecommerce Brands
    description: Marketing automation tailored for direct-to-consumer ecommerce brands and online stores.
  - name: Bloggers and Creators
    description: Email marketing and audience engagement workflows for bloggers, creators, and content businesses.
maintainers:
- FN: Kin Lane
  email: [email protected]