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Drip
Drip
Drip is a Minneapolis-based ecommerce marketing automation platform that combines email, SMS, popups, and workflow-driven customer journeys for direct-to-consumer brands. The Drip REST API v2 and v3 exposes accounts, subscribers, events, campaigns, broadcasts, workflows, tags, custom fields, conversions, orders, cart activity, product activity, forms, webhooks, and shopper activity endpoints for building deep ecommerce integrations and data pipelines.
2 APIs
11 Features
Marketing Email SMS Ecommerce Automation Customer Data Workflows
Drip publishes 2 APIs on the APIs.io network. Tagged areas include Marketing, Email, SMS, Ecommerce, and Automation.
Drip’s developer surface includes developer portal, documentation, API reference, authentication, signup flow, developer console, support, and 19 more developer resources.
The Drip REST API provides programmatic access to accounts, subscribers, events, email series campaigns, single-email campaigns (broadcasts), workflows, workflow triggers, tags,...
The Drip OAuth 2.0 API authorizes public integrations to act on behalf of Drip users. It exposes the authorize and token endpoints needed to obtain access tokens for the Drip RE...
Email Marketing
Drag-and-drop visual email builder with branded templates, conditional content, and dynamic ecommerce blocks.
SMS Marketing
Two-way SMS campaigns and automations alongside email in a single workflow.
Workflows
Visual multi-step automation builder with branching logic, delays, and ecommerce-aware triggers.
Segmentation
Behavioral and ecommerce segmentation across subscriber events, tags, custom fields, and shopper activity.
Forms and Popups
Onsite forms, popups, and embedded forms for list growth and lead capture.
REST API v2 and v3
Public REST API at api.getdrip.com covering subscribers, events, campaigns, workflows, orders, and shopper activity.
Webhooks
Outbound webhooks for subscriber lifecycle, email engagement, conversions, and ecommerce activity.
OAuth 2.0
OAuth 2.0 authorization for public integrations alongside API key authentication for private integrations.
Rate Limits
3,600 individual requests per hour and up to 50 batch requests per hour, with up to 1,000 records per batch call.
Ecommerce Activity Tracking
Cart, order, and product activity endpoints purpose-built for direct-to-consumer brands.
Native Ecommerce Integrations
First-party integrations with Shopify, WooCommerce, BigCommerce, Magento, and other ecommerce platforms.
Ecommerce Marketing Automation
Drive repeat purchases, abandoned cart recovery, and post-purchase journeys for direct-to-consumer brands.
Email and SMS Customer Journeys
Coordinate multi-channel customer journeys across email and SMS from a single workflow.
Subscriber and Event Data Pipelines
Stream subscriber profile updates and behavioral events from custom applications into Drip via the REST API.
Custom Ecommerce Integrations
Integrate proprietary storefronts with Drip using the cart, order, and product activity endpoints.
Lead Capture and List Growth
Capture leads from onsite forms and popups and route them into segmented nurture workflows.
Shopify
First-party Shopify integration syncs customers, orders, products, and cart activity into Drip.
WooCommerce
Official WordPress/WooCommerce plugin connects stores to Drip for ecommerce automation.
BigCommerce
Native BigCommerce integration syncs ecommerce events and customer data into Drip.
Magento
Official Magento 1 and Magento 2 extensions connect stores to Drip.
WordPress
Official WordPress plugin for embedding forms and tracking visitor activity.
Facebook Custom Audiences
Sync Drip segments to Facebook for targeted advertising.
Zapier
Connect Drip to thousands of apps via Zapier triggers and actions.
Ecommerce Brands
Marketing automation tailored for direct-to-consumer ecommerce brands and online stores.
Bloggers and Creators
Email marketing and audience engagement workflows for bloggers, creators, and content businesses.
Sources
aid: drip-com
name: Drip
url: https://raw.githubusercontent.com/api-evangelist/drip-com/refs/heads/main/apis.yml
description: Drip is a Minneapolis-based ecommerce marketing automation platform that combines email, SMS, popups, and
workflow-driven customer journeys for direct-to-consumer brands. The Drip REST API v2 and v3 exposes accounts, subscribers,
events, campaigns, broadcasts, workflows, tags, custom fields, conversions, orders, cart activity, product activity,
forms, webhooks, and shopper activity endpoints for building deep ecommerce integrations and data pipelines.
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
kind: contract
position: Consuming
access: 3rd-Party
tags:
- Marketing
- Email
- SMS
- Ecommerce
- Automation
- Customer Data
- Workflows
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.19'
apis:
- aid: drip-com:drip-rest-api
name: Drip REST API
description: The Drip REST API provides programmatic access to accounts, subscribers, events, email series campaigns,
single-email campaigns (broadcasts), workflows, workflow triggers, tags, custom fields, conversions, orders, cart
activity, product activity, forms, users, webhooks, and shopper activity endpoints. It is used to build ecommerce
marketing automation across email, SMS, and on-site channels for direct-to-consumer brands.
humanURL: https://developer.drip.com/
baseURL: https://api.getdrip.com
tags:
- Subscribers
- Events
- Campaigns
- Broadcasts
- Workflows
- Tags
- Custom Fields
- Conversions
- Orders
- Cart Activity
- Product Activity
- Forms
- Webhooks
- Shopper Activity
- Accounts
- Users
properties:
- type: Documentation
url: https://developer.drip.com/
- type: APIReference
url: https://developer.drip.com/
- type: Authentication
url: https://developer.drip.com/#authentication
- type: RateLimits
url: https://developer.drip.com/#rate-limiting
- type: Webhooks
url: https://developer.drip.com/#webhooks
- aid: drip-com:drip-oauth-api
name: Drip OAuth 2.0 API
description: The Drip OAuth 2.0 API authorizes public integrations to act on behalf of Drip users. It exposes the
authorize and token endpoints needed to obtain access tokens for the Drip REST API.
humanURL: https://developer.drip.com/#oauth-2-0
baseURL: https://www.getdrip.com
tags:
- OAuth
- Authentication
- Authorization
properties:
- type: Documentation
url: https://developer.drip.com/#oauth-2-0
common:
- type: Website
url: https://www.drip.com
- type: Portal
url: https://developer.drip.com/
- type: Documentation
url: https://developer.drip.com/
- type: APIReference
url: https://developer.drip.com/
- type: Authentication
url: https://developer.drip.com/#authentication
- type: RateLimits
url: https://developer.drip.com/#rate-limiting
- type: SignUp
url: https://www.getdrip.com/signup
- type: Console
url: https://www.getdrip.com/user/applications
- type: StatusPage
url: https://status.drip.com
- type: Support
url: https://help.drip.com/
- type: Blog
url: https://www.drip.com/blog
- type: Pricing
url: https://www.drip.com/pricing
- type: TermsOfService
url: https://www.drip.com/legal/terms-of-service
- type: PrivacyPolicy
url: https://www.drip.com/legal/privacy
- type: GitHubOrganization
url: https://github.com/DripEmail
- type: LinkedIn
url: https://www.linkedin.com/company/drip-com
- type: Twitter
url: https://twitter.com/getdrip
- type: SDK
url: https://github.com/DripEmail/drip-ruby
name: drip-ruby
description: Official Ruby gem for the Drip REST API v2.0.
- type: SDK
url: https://github.com/DripEmail/drip-nodejs
name: drip-nodejs
description: Official Node.js wrapper for the Drip REST API.
- type: SDK
url: https://github.com/DripEmail/drip-php
name: drip-php
description: Object-oriented PHP wrapper for the Drip API.
- type: SDK
url: https://github.com/DripEmail/drip-dot-net
name: drip-dot-net
description: Object-oriented .NET wrapper for the Drip REST API v2.0.
- type: SDK
url: https://github.com/DripEmail/omniauth-drip
name: omniauth-drip
description: Omniauth strategy for connecting Ruby clients to the Drip API.
- type: Integration
url: https://github.com/DripEmail/drip-wordpress
name: WordPress Plugin
description: Official Drip plugin for WordPress sites.
- type: Integration
url: https://github.com/DripEmail/drip-woocommerce
name: WooCommerce Plugin
description: Official Drip plugin connecting WordPress/WooCommerce stores to Drip.
- type: Integration
url: https://github.com/DripEmail/magento-m2-extension
name: Magento 2 Extension
description: Official Drip extension for Magento 2 stores.
- type: Integration
url: https://github.com/DripEmail/magento-m1-extension
name: Magento 1 Extension
description: Official Drip extension for legacy Magento 1 stores.
- type: Features
data:
- name: Email Marketing
description: Drag-and-drop visual email builder with branded templates, conditional content, and dynamic ecommerce blocks.
- name: SMS Marketing
description: Two-way SMS campaigns and automations alongside email in a single workflow.
- name: Workflows
description: Visual multi-step automation builder with branching logic, delays, and ecommerce-aware triggers.
- name: Segmentation
description: Behavioral and ecommerce segmentation across subscriber events, tags, custom fields, and shopper activity.
- name: Forms and Popups
description: Onsite forms, popups, and embedded forms for list growth and lead capture.
- name: REST API v2 and v3
description: Public REST API at api.getdrip.com covering subscribers, events, campaigns, workflows, orders, and shopper activity.
- name: Webhooks
description: Outbound webhooks for subscriber lifecycle, email engagement, conversions, and ecommerce activity.
- name: OAuth 2.0
description: OAuth 2.0 authorization for public integrations alongside API key authentication for private integrations.
- name: Rate Limits
description: 3,600 individual requests per hour and up to 50 batch requests per hour, with up to 1,000 records per batch call.
- name: Ecommerce Activity Tracking
description: Cart, order, and product activity endpoints purpose-built for direct-to-consumer brands.
- name: Native Ecommerce Integrations
description: First-party integrations with Shopify, WooCommerce, BigCommerce, Magento, and other ecommerce platforms.
sources:
- https://developer.drip.com/
- https://www.drip.com
updated: '2026-05-25'
- type: UseCases
data:
- name: Ecommerce Marketing Automation
description: Drive repeat purchases, abandoned cart recovery, and post-purchase journeys for direct-to-consumer brands.
- name: Email and SMS Customer Journeys
description: Coordinate multi-channel customer journeys across email and SMS from a single workflow.
- name: Subscriber and Event Data Pipelines
description: Stream subscriber profile updates and behavioral events from custom applications into Drip via the REST API.
- name: Custom Ecommerce Integrations
description: Integrate proprietary storefronts with Drip using the cart, order, and product activity endpoints.
- name: Lead Capture and List Growth
description: Capture leads from onsite forms and popups and route them into segmented nurture workflows.
- type: Integrations
data:
- name: Shopify
description: First-party Shopify integration syncs customers, orders, products, and cart activity into Drip.
- name: WooCommerce
description: Official WordPress/WooCommerce plugin connects stores to Drip for ecommerce automation.
- name: BigCommerce
description: Native BigCommerce integration syncs ecommerce events and customer data into Drip.
- name: Magento
description: Official Magento 1 and Magento 2 extensions connect stores to Drip.
- name: WordPress
description: Official WordPress plugin for embedding forms and tracking visitor activity.
- name: Facebook Custom Audiences
description: Sync Drip segments to Facebook for targeted advertising.
- name: Zapier
description: Connect Drip to thousands of apps via Zapier triggers and actions.
- type: Solutions
data:
- name: Ecommerce Brands
description: Marketing automation tailored for direct-to-consumer ecommerce brands and online stores.
- name: Bloggers and Creators
description: Email marketing and audience engagement workflows for bloggers, creators, and content businesses.
maintainers:
- FN: Kin Lane
email: [email protected]