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Drift

Drift is a conversational marketing and sales platform delivering AI-powered chatbots, live chat, video messaging, account-based engagement, and Fastlane playbook automation on B2B websites. Drift was acquired by Salesloft in 2024 and now operates as the AI conversation surface within the Salesloft Revenue Orchestration Platform; the drift.com domain redirects to salesloft.com/platform/drift while devdocs.drift.com continues to host the developer API documentation.

1 APIs 9 Capabilities 8 Features
Conversational MarketingChatbotsSalesMessagingCustomer EngagementRevenue OrchestrationAI Chat

Drift publishes 1 API on the APIs.io network: REST API. Tagged areas include Conversational Marketing, Chatbots, Sales, Messaging, and Customer Engagement.

The Drift catalog on APIs.io includes 9 machine-runnable capabilities.

Drift’s developer surface includes documentation, developer portal, SDKs, and 9 more developer resources.

APIs

Drift REST API

Drift REST API covers contacts, users, conversations and messages, accounts, playbooks, teams, app admin tokens, data privacy (GDPR retrieval and deletion), and SCIM provisionin...

Capabilities

Drift — Accounts

Drift — Accounts. 5 operations. Lead operation: Drift List accounts. Self-contained Naftiko capability covering one Drift business surface.

Run with Naftiko

Drift — App Admin

Drift — App Admin. 2 operations. Lead operation: Drift Get token information. Self-contained Naftiko capability covering one Drift business surface.

Run with Naftiko

Drift — Contacts

Drift — Contacts. 10 operations. Lead operation: Drift Create a contact. Self-contained Naftiko capability covering one Drift business surface.

Run with Naftiko

Drift — Conversations and Messages

Drift — Conversations and Messages. 9 operations. Lead operation: Drift Fetch a conversation's attachments. Self-contained Naftiko capability covering one Drift business surface.

Run with Naftiko

Drift — Data Privacy

Drift — Data Privacy. 2 operations. Lead operation: Drift Delete GDPR data. Self-contained Naftiko capability covering one Drift business surface.

Run with Naftiko

Drift — Playbooks

Drift — Playbooks. 2 operations. Lead operation: Drift List conversational landing pages (CLP). Self-contained Naftiko capability covering one Drift business surface.

Run with Naftiko

Drift — SCIM API

Drift — SCIM API. 5 operations. Lead operation: Drift List user objects. Self-contained Naftiko capability covering one Drift business surface.

Run with Naftiko

Drift — Teams

Drift — Teams. 2 operations. Lead operation: Drift List teams. Self-contained Naftiko capability covering one Drift business surface.

Run with Naftiko

Drift — Users

Drift — Users. 4 operations. Lead operation: Drift List all users. Self-contained Naftiko capability covering one Drift business surface.

Run with Naftiko

Features

AI Chat Agent

Real-time, personalized AI conversations that engage website visitors and qualify leads.

Fastlane Playbooks

Form automation and conversational experiences that route qualified leads using tech-stack enrichment data.

Live Chat

Human-handoff live chat tied into the rep workflow inside Salesloft Rhythm.

Video Messaging

One-to-one and one-to-many video messages embedded in conversations and account workflows.

Account-Based Engagement

Target accounts, route conversations to owners, and report on pipeline impact at the account level.

Webhooks

Realtime delivery of conversation, message, and contact events to subscribed endpoints.

SCIM Provisioning

SCIM 2.0 API for identity-provider-driven user provisioning and deprovisioning.

GDPR Data Privacy

APIs to retrieve and delete personal data on request for GDPR compliance.

Use Cases

Inbound Lead Qualification

Convert anonymous website visitors into qualified pipeline using AI chat plus Fastlane routing.

ABM Conversation Routing

Route conversations from target accounts to the correct rep based on owner mapping and account hierarchy.

Meeting Booking

Book qualified meetings directly into rep calendars from the chat surface.

Post-Sale Customer Engagement

Use chat and video to drive product adoption, renewal conversations, and customer success workflows.

Integrations

Salesloft

Native integration; Drift conversations flow into Salesloft Rhythm cadences and the Revenue Orchestration Platform.

Salesforce

Bi-directional sync of contacts, accounts, opportunities, and conversation activity.

HubSpot

Contact and conversation sync with HubSpot CRM and Marketing Hub.

Marketo

Lead routing and program sync with Marketo Engage.

Slack

Conversation notifications, routing, and rep response from Slack channels and DMs.

Solutions

Drift for Marketing

Conversational marketing surface for demand-gen teams targeting B2B pipeline.

Drift for Sales

Live chat plus video for AEs and SDRs running ABM and inbound motion.

Drift for Service

Customer-facing chat for support and customer success teams.

Resources

🔗
Website
Website
🔗
Documentation
Documentation
🔗
LLMsTxt
LLMsTxt
🌐
Portal
Portal
👥
GitHubOrganization
GitHubOrganization
📦
SDK
SDK
📦
SDK
SDK
📦
SDK
SDK
🔗
LinkedIn
LinkedIn
🔗
Plans
Plans
🔗
RateLimits
RateLimits
🔗
FinOps
FinOps

Sources

Raw ↑
aid: drift-com
url: https://raw.githubusercontent.com/api-evangelist/drift-com/refs/heads/main/apis.yml
name: Drift
kind: company
description: Drift is a conversational marketing and sales platform delivering AI-powered chatbots, live chat,
  video messaging, account-based engagement, and Fastlane playbook automation on B2B websites. Drift was
  acquired by Salesloft in 2024 and now operates as the AI conversation surface within the Salesloft Revenue
  Orchestration Platform; the drift.com domain redirects to salesloft.com/platform/drift while devdocs.drift.com
  continues to host the developer API documentation.
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
- Conversational Marketing
- Chatbots
- Sales
- Messaging
- Customer Engagement
- Revenue Orchestration
- AI Chat
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.19'
apis:
- aid: drift-com:drift-rest-api
  name: Drift REST API
  description: Drift REST API covers contacts, users, conversations and messages, accounts, playbooks, teams,
    app admin tokens, data privacy (GDPR retrieval and deletion), and SCIM provisioning. Webhook events deliver
    realtime conversation, contact, and message updates. Authentication uses OAuth, App Admin Tokens, and signed
    identities as documented at devdocs.drift.com.
  image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
  humanURL: https://devdocs.drift.com/
  baseURL: https://driftapi.com
  tags:
  - Messaging
  - Chatbots
  - REST
  - Conversations
  - SCIM
  properties:
  - type: Documentation
    url: https://devdocs.drift.com/
  - type: APIReference
    url: https://devdocs.drift.com/reference
  - type: Authentication
    url: https://devdocs.drift.com/docs/authentication
  - type: OpenAPI
    url: openapi/drift-com-openapi.yml
  - type: NaftikoCapability
    url: capabilities/drift-com-accounts.yaml
  - type: NaftikoCapability
    url: capabilities/drift-com-app-admin.yaml
  - type: NaftikoCapability
    url: capabilities/drift-com-contacts.yaml
  - type: NaftikoCapability
    url: capabilities/drift-com-conversations-and-messages.yaml
  - type: NaftikoCapability
    url: capabilities/drift-com-data-privacy.yaml
  - type: NaftikoCapability
    url: capabilities/drift-com-playbooks.yaml
  - type: NaftikoCapability
    url: capabilities/drift-com-scim-api.yaml
  - type: NaftikoCapability
    url: capabilities/drift-com-teams.yaml
  - type: NaftikoCapability
    url: capabilities/drift-com-users.yaml
common:
- type: Website
  url: https://www.drift.com/
- type: Documentation
  url: https://devdocs.drift.com/
- type: LLMsTxt
  url: https://devdocs.drift.com/llms.txt
- type: Portal
  url: https://app.drift.com/
- type: GitHubOrganization
  url: https://github.com/Driftt
- type: SDK
  url: https://github.com/Driftt/drift-python
- type: SDK
  url: https://github.com/Driftt/drift-sdk-android
- type: SDK
  url: https://github.com/Driftt/drift-sdk-ios
- type: Integrations
  url: https://www.salesloft.com/platform/drift
- type: LinkedIn
  url: https://www.linkedin.com/company/drift
- type: Plans
  url: plans/drift-com-plans-pricing.yml
- type: RateLimits
  url: rate-limits/drift-com-rate-limits.yml
- type: FinOps
  url: finops/drift-com-finops.yml
- type: Features
  data:
  - name: AI Chat Agent
    description: Real-time, personalized AI conversations that engage website visitors and qualify leads.
  - name: Fastlane Playbooks
    description: Form automation and conversational experiences that route qualified leads using tech-stack
      enrichment data.
  - name: Live Chat
    description: Human-handoff live chat tied into the rep workflow inside Salesloft Rhythm.
  - name: Video Messaging
    description: One-to-one and one-to-many video messages embedded in conversations and account workflows.
  - name: Account-Based Engagement
    description: Target accounts, route conversations to owners, and report on pipeline impact at the account
      level.
  - name: Webhooks
    description: Realtime delivery of conversation, message, and contact events to subscribed endpoints.
  - name: SCIM Provisioning
    description: SCIM 2.0 API for identity-provider-driven user provisioning and deprovisioning.
  - name: GDPR Data Privacy
    description: APIs to retrieve and delete personal data on request for GDPR compliance.
- type: UseCases
  data:
  - name: Inbound Lead Qualification
    description: Convert anonymous website visitors into qualified pipeline using AI chat plus Fastlane
      routing.
  - name: ABM Conversation Routing
    description: Route conversations from target accounts to the correct rep based on owner mapping and
      account hierarchy.
  - name: Meeting Booking
    description: Book qualified meetings directly into rep calendars from the chat surface.
  - name: Post-Sale Customer Engagement
    description: Use chat and video to drive product adoption, renewal conversations, and customer success
      workflows.
- type: Integrations
  data:
  - name: Salesloft
    description: Native integration; Drift conversations flow into Salesloft Rhythm cadences and the Revenue
      Orchestration Platform.
  - name: Salesforce
    description: Bi-directional sync of contacts, accounts, opportunities, and conversation activity.
  - name: HubSpot
    description: Contact and conversation sync with HubSpot CRM and Marketing Hub.
  - name: Marketo
    description: Lead routing and program sync with Marketo Engage.
  - name: Slack
    description: Conversation notifications, routing, and rep response from Slack channels and DMs.
- type: Solutions
  data:
  - name: Drift for Marketing
    description: Conversational marketing surface for demand-gen teams targeting B2B pipeline.
  - name: Drift for Sales
    description: Live chat plus video for AEs and SDRs running ABM and inbound motion.
  - name: Drift for Service
    description: Customer-facing chat for support and customer success teams.
maintainers:
- FN: Kin Lane
  email: [email protected]