GS1 Digital Link is the global standard that turns GS1 identifiers (GTINs, SSCCs, GLNs) into web URIs so a single barcode or QR code can connect to multiple sources of brand, re...
Open Food Facts is a collaborative, free, open database of food products from around the world maintained by a global community of contributors. Its REST API exposes ingredients...
Open Beauty Facts is the Open Food Facts sister project covering cosmetics and personal care products. The same REST shape exposes ingredients (INCI), labels, packaging, and bra...
Procter & Gamble is the world's largest CPG company by revenue, operating ten product categories across Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & F...
Unilever is a multinational CPG company with more than 400 brands across Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream. Public APIs are not consolidated...
Nestle is the world's largest food and beverage company with more than 2,000 brands across Beverages, Dairy, Confectionery, Nutrition, Pet Care, and Prepared Dishes. Like other ...
The Coca-Cola Company manufactures more than 200 brands across sparkling soft drinks, water, sports drinks, juice, tea, coffee, and plant-based beverages. Public developer surfa...
PepsiCo operates a portfolio of 22 billion-dollar brands spanning Beverages (Pepsi, Gatorade, Tropicana, Lipton, Bubly) and Convenient Foods (Lay's, Doritos, Cheetos, Quaker, So...
Mondelez International is the global snacks leader with billion-dollar brands including Oreo, Cadbury, Milka, Toblerone, Ritz, Trident, and Halls. Public-facing developer assets...
Kimberly-Clark is a personal-care CPG making essentials in Family Care, Personal Care, and K-C Professional. Brands include Huggies, Kleenex, Scott, Cottonelle, Kotex, Depend, a...
Colgate-Palmolive is a global CPG focused on Oral Care, Personal Care, Home Care, and Pet Nutrition (Hill's). Lead brands include Colgate, Tom's of Maine, Palmolive, Speed Stick...
Salsify is a Product Experience Management (PXM) platform that combines PIM, digital asset management, syndication, and digital shelf analytics. Salsify's REST APIs let brands c...
Syndigo is a Master Data Management (MDM), PIM, and content syndication network that distributes product, location, and digital asset data to retailers and recipients across gro...
1WorldSync is the largest GS1-certified Global Data Synchronization Network (GDSN) data pool, operating the Content1 platform for product content management and syndication. Bra...
Akeneo is an open-source-rooted Product Information Management (PIM) platform. Its REST API exposes products, product models, families, attributes, categories, channels, locales...
Pimcore is an open-source Digital Experience Platform combining PIM, MDM, DAM, CDP, and DXP capabilities. Pimcore exposes both REST and GraphQL APIs (the Datahub) for product da...
Plytix is a SaaS Product Information Management platform aimed at mid-market brands, with channel syndication, brand portals, and a public REST API for products, variants, attri...
Sales Layer is a cloud PIM platform with REST API access to product catalogs, attribute schemas, categories, media, related products, and syndication channels. It connects brand...
aid: consumer-products
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/apis.yml
name: Consumer Products
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
- Consumer Products
- CPG
- Product Data
- Retail
- GTIN
- Barcode
- Product Catalog
- PIM
- Syndication
- Schema.org Product
description: >-
Industry-vertical index of APIs, data sources, syndication networks, and
product information management (PIM) platforms that power the consumer
packaged goods (CPG) and consumer products ecosystem. Catalogs corporate
developer surfaces from large CPG manufacturers (P&G, Unilever, Nestle,
Coca-Cola, PepsiCo, Mondelez, Kimberly-Clark, Colgate-Palmolive),
product-identifier registries (GS1 Digital Link, GTIN/UPC lookup),
open product databases (Open Food Facts, Open Beauty Facts),
commercial syndication networks (Salsify, Syndigo, 1WorldSync), and
PIM platforms (Akeneo, Pimcore, Plytix, Sales Layer).
created: '2025-01-01'
modified: '2026-05-23'
specificationVersion: '0.19'
apis:
- name: GS1 Digital Link
description: >-
GS1 Digital Link is the global standard that turns GS1 identifiers
(GTINs, SSCCs, GLNs) into web URIs so a single barcode or QR code can
connect to multiple sources of brand, regulatory, supply chain, and
consumer information. It is the cornerstone identification standard for
consumer products and underpins GS1 2D Sunrise 2027.
humanURL: https://www.gs1.org/standards/gs1-digital-link
baseURL: https://ref.gs1.org/standards/digital-link/
tags:
- GS1
- Digital Link
- GTIN
- 2D Barcode
- Identification
properties:
- type: Documentation
url: https://www.gs1.org/standards/gs1-digital-link
- type: Specification
url: https://ref.gs1.org/standards/digital-link/uri-syntax/
title: GS1 Digital Link URI Syntax 1.4
- type: Specification
url: https://ref.gs1.org/standards/resolver/
title: GS1 Digital Link Resolver Standard 1.3
- type: GitHubRepository
url: https://github.com/gs1/GS1DigitalLinkToolkit.js
title: GS1 Digital Link Toolkit (JavaScript)
- type: GitHubRepository
url: https://github.com/gs1/GS1_DigitalLink_Resolver_CE
title: GS1 Digital Link Resolver Community Edition
- name: Open Food Facts
description: >-
Open Food Facts is a collaborative, free, open database of food products
from around the world maintained by a global community of contributors.
Its REST API exposes ingredients, nutrition facts, additives, allergens,
Nutri-Score, NOVA group, packaging, and labels for over three million
products keyed by barcode (GTIN/EAN/UPC).
humanURL: https://world.openfoodfacts.org/
baseURL: https://world.openfoodfacts.org/api/v2/
tags:
- Open Data
- Food
- Nutrition
- Ingredients
- Barcode
properties:
- type: Documentation
url: https://openfoodfacts.github.io/openfoodfacts-server/api/
- type: OpenAPI
url: https://openfoodfacts.github.io/openfoodfacts-server/api/ref-v2/
title: Open Food Facts API v2 Reference
- type: GitHubOrganization
url: https://github.com/openfoodfacts
- type: SDK
url: https://github.com/openfoodfacts/openfoodfacts-python
title: openfoodfacts-python
- type: SDK
url: https://github.com/openfoodfacts/openfoodfacts-nodejs
title: openfoodfacts-nodejs
- type: License
url: https://opendatacommons.org/licenses/odbl/1-0/
title: Open Database License (ODbL)
- name: Open Beauty Facts
description: >-
Open Beauty Facts is the Open Food Facts sister project covering cosmetics
and personal care products. The same REST shape exposes ingredients
(INCI), labels, packaging, and brand metadata for beauty products
contributed by a global community and keyed by barcode.
humanURL: https://world.openbeautyfacts.org/
baseURL: https://world.openbeautyfacts.org/api/v2/
tags:
- Open Data
- Beauty
- Cosmetics
- INCI
- Barcode
properties:
- type: Documentation
url: https://wiki.openfoodfacts.org/API
- type: GitHubRepository
url: https://github.com/openfoodfacts/openfoodfacts-server
title: Shared platform powering Open Beauty Facts
- type: License
url: https://opendatacommons.org/licenses/odbl/1-0/
title: Open Database License (ODbL)
- name: Procter & Gamble (P&G) Brands
description: >-
Procter & Gamble is the world's largest CPG company by revenue, operating
ten product categories across Beauty, Grooming, Health Care, Fabric &
Home Care, and Baby, Feminine & Family Care. P&G does not publish a
public consumer-facing developer portal; integrations are restricted to
retail trading partners, EDI/GS1 networks, and the P&G Direct
direct-to-consumer commerce stack.
humanURL: https://us.pg.com/brands/
baseURL: https://us.pg.com/
tags:
- CPG
- Beauty
- Grooming
- Health Care
- Home Care
- Baby Care
properties:
- type: Website
url: https://us.pg.com/
- type: BrandPortfolio
url: https://us.pg.com/brands/
- type: GitHubOrganization
url: https://github.com/procter-and-gamble
- name: Unilever Brands
description: >-
Unilever is a multinational CPG company with more than 400 brands across
Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream.
Public APIs are not consolidated under a single developer portal;
integrations run through retailer data syndication networks and brand-
specific e-commerce platforms (e.g. Hellmann's, Dove, Magnum, Knorr).
humanURL: https://www.unilever.com/brands/
baseURL: https://www.unilever.com/
tags:
- CPG
- Beauty
- Personal Care
- Home Care
- Food
- Ice Cream
properties:
- type: Website
url: https://www.unilever.com/
- type: BrandPortfolio
url: https://www.unilever.com/brands/
- type: GitHubOrganization
url: https://github.com/unilever
- name: Nestle Brands
description: >-
Nestle is the world's largest food and beverage company with more than
2,000 brands across Beverages, Dairy, Confectionery, Nutrition, Pet Care,
and Prepared Dishes. Like other large CPGs, Nestle has no public unified
developer portal; product information flows through retailer syndication
networks (1WorldSync, Salsify), GS1 GDSN, and brand-level commerce APIs
such as Nestle Professional and Purina e-commerce.
humanURL: https://www.nestle.com/brands
baseURL: https://www.nestle.com/
tags:
- CPG
- Food
- Beverages
- Dairy
- Confectionery
- Pet Care
properties:
- type: Website
url: https://www.nestle.com/
- type: BrandPortfolio
url: https://www.nestle.com/brands
- type: GitHubOrganization
url: https://github.com/Nestle
- name: The Coca-Cola Company
description: >-
The Coca-Cola Company manufactures more than 200 brands across sparkling
soft drinks, water, sports drinks, juice, tea, coffee, and plant-based
beverages. Public developer surfaces are limited to the Coca-Cola Freestyle
dispenser ecosystem, the My Coke Rewards / Sip & Scan loyalty mechanics,
and the Coca-Cola Vending API. Product master data is distributed via
GS1 GDSN and Syndigo to North American retailers.
humanURL: https://www.coca-colacompany.com/brands
baseURL: https://www.coca-colacompany.com/
tags:
- CPG
- Beverages
- Soft Drinks
- Loyalty
- Vending
properties:
- type: Website
url: https://www.coca-colacompany.com/
- type: BrandPortfolio
url: https://www.coca-colacompany.com/brands
- type: GitHubOrganization
url: https://github.com/Coca-Cola
- name: PepsiCo Brands
description: >-
PepsiCo operates a portfolio of 22 billion-dollar brands spanning Beverages
(Pepsi, Gatorade, Tropicana, Lipton, Bubly) and Convenient Foods (Lay's,
Doritos, Cheetos, Quaker, SodaStream). Developer integration occurs through
PepsiCo Partners (retailer EDI), the Sodastream connected dispenser
ecosystem, and PepsiCo Labs initiatives. There is no consolidated public
API portal.
humanURL: https://www.pepsico.com/brands
baseURL: https://www.pepsico.com/
tags:
- CPG
- Beverages
- Snacks
- SodaStream
- Connected Devices
properties:
- type: Website
url: https://www.pepsico.com/
- type: BrandPortfolio
url: https://www.pepsico.com/brands
- type: GitHubOrganization
url: https://github.com/pepsico-ecommerce
- name: Mondelez International
description: >-
Mondelez International is the global snacks leader with billion-dollar
brands including Oreo, Cadbury, Milka, Toblerone, Ritz, Trident, and
Halls. Public-facing developer assets are limited; retail master data
flows through 1WorldSync and GS1 GDSN, and direct-to-consumer brand
experiences (e.g. SnackWorks recipe API for the US baking brands) are
brand-specific rather than portfolio-wide.
humanURL: https://www.mondelezinternational.com/snack-brands
baseURL: https://www.mondelezinternational.com/
tags:
- CPG
- Snacks
- Confectionery
- Biscuits
- Gum
properties:
- type: Website
url: https://www.mondelezinternational.com/
- type: BrandPortfolio
url: https://www.mondelezinternational.com/snack-brands
- name: Kimberly-Clark Brands
description: >-
Kimberly-Clark is a personal-care CPG making essentials in Family Care,
Personal Care, and K-C Professional. Brands include Huggies, Kleenex,
Scott, Cottonelle, Kotex, Depend, and Poise. Like its CPG peers,
Kimberly-Clark does not publish a general developer portal; B2B and
retail integrations rely on GS1 / GDSN data syndication and EDI.
humanURL: https://www.kimberly-clark.com/en-us/brands
baseURL: https://www.kimberly-clark.com/
tags:
- CPG
- Personal Care
- Family Care
- Hygiene
properties:
- type: Website
url: https://www.kimberly-clark.com/
- type: BrandPortfolio
url: https://www.kimberly-clark.com/en-us/brands
- type: GitHubOrganization
url: https://github.com/KimberlyClark
- name: Colgate-Palmolive Brands
description: >-
Colgate-Palmolive is a global CPG focused on Oral Care, Personal Care,
Home Care, and Pet Nutrition (Hill's). Lead brands include Colgate, Tom's
of Maine, Palmolive, Speed Stick, Softsoap, Ajax, Murphy Oil Soap, and
Hill's Science Diet / Prescription Diet. Public API surfaces are limited
to the Hill's Pet Nutrition product locator and brand commerce stacks;
master data flows through GS1 GDSN to retailers.
humanURL: https://www.colgatepalmolive.com/en-us/brands
baseURL: https://www.colgatepalmolive.com/
tags:
- CPG
- Oral Care
- Personal Care
- Home Care
- Pet Nutrition
properties:
- type: Website
url: https://www.colgatepalmolive.com/
- type: BrandPortfolio
url: https://www.colgatepalmolive.com/en-us/brands
- name: Salsify Product Experience Cloud
description: >-
Salsify is a Product Experience Management (PXM) platform that combines
PIM, digital asset management, syndication, and digital shelf analytics.
Salsify's REST APIs let brands centralize product content and syndicate
it to thousands of retail destinations, marketplaces, and direct channels
with channel-specific transformations and validation.
humanURL: https://developers.salsify.com/
baseURL: https://app.salsify.com/api/
tags:
- PXM
- PIM
- Syndication
- Digital Shelf
- DAM
properties:
- type: Documentation
url: https://developers.salsify.com/
- type: Documentation
url: https://developers.salsify.com/reference/getting-started-with-the-api
title: Salsify Getting Started With The API
- type: GitHubOrganization
url: https://github.com/salsify
- name: Syndigo Content Experience Hub
description: >-
Syndigo is a Master Data Management (MDM), PIM, and content syndication
network that distributes product, location, and digital asset data to
retailers and recipients across grocery, hardlines, foodservice, and
healthcare. Syndigo APIs cover product content publishing, validation
against retailer requirements, and digital asset delivery.
humanURL: https://www.syndigo.com/
baseURL: https://api.syndigo.com/
tags:
- MDM
- PIM
- Syndication
- Content Experience
- Retail
properties:
- type: Website
url: https://www.syndigo.com/
- type: Documentation
url: https://www.syndigo.com/platform/
title: Syndigo Active Content Engine
- name: 1WorldSync GDSN
description: >-
1WorldSync is the largest GS1-certified Global Data Synchronization
Network (GDSN) data pool, operating the Content1 platform for product
content management and syndication. Brands publish master data once and
synchronize it with subscribing retailers worldwide using GS1 standards
(GTIN, GLN, GPC, GDSN messages).
humanURL: https://www.1worldsync.com/
baseURL: https://api.1worldsync.com/
tags:
- GDSN
- GS1
- Syndication
- Master Data
- Retail
properties:
- type: Website
url: https://www.1worldsync.com/
- type: Documentation
url: https://www.1worldsync.com/solutions/product-content-management/
title: 1WorldSync Content1 Platform
- type: Documentation
url: https://www.1worldsync.com/solutions/data-quality/
title: 1WorldSync Data Quality
- name: Akeneo Product Cloud
description: >-
Akeneo is an open-source-rooted Product Information Management (PIM)
platform. Its REST API exposes products, product models, families,
attributes, categories, channels, locales, reference entities, and
assets, enabling integration with e-commerce platforms, ERPs, syndication
partners, and DAM systems.
humanURL: https://api.akeneo.com/
baseURL: https://your-instance.cloud.akeneo.com/api/rest/v1/
tags:
- PIM
- Open Source
- Product Cloud
- Catalog
properties:
- type: Documentation
url: https://api.akeneo.com/
- type: Documentation
url: https://api.akeneo.com/api-reference.html
title: Akeneo REST API Reference
- type: GitHubOrganization
url: https://github.com/akeneo
- type: GitHubRepository
url: https://github.com/akeneo/pim-community-dev
title: Akeneo PIM Community Edition
- name: Pimcore Platform
description: >-
Pimcore is an open-source Digital Experience Platform combining PIM, MDM,
DAM, CDP, and DXP capabilities. Pimcore exposes both REST and GraphQL
APIs (the Datahub) for product data, classification stores, object
bricks, assets, documents, and customer data, with a strong focus on
flexible data modeling.
humanURL: https://pimcore.com/
baseURL: https://your-instance/pimcore/
tags:
- PIM
- DAM
- DXP
- GraphQL
- Open Source
properties:
- type: Documentation
url: https://pimcore.com/docs/platform/Platform/
- type: Documentation
url: https://pimcore.com/docs/platform/Datahub/
title: Pimcore Datahub GraphQL & REST
- type: GitHubOrganization
url: https://github.com/pimcore
- type: GitHubRepository
url: https://github.com/pimcore/pimcore
title: Pimcore Platform Repository
- name: Plytix PIM
description: >-
Plytix is a SaaS Product Information Management platform aimed at
mid-market brands, with channel syndication, brand portals, and a public
REST API for products, variants, attributes, categories, assets, and
relationships, used to feed marketplaces (Amazon, Walmart) and
e-commerce stacks.
humanURL: https://help.plytix.com/en/api
baseURL: https://pim.plytix.com/api/v1.1.0/
tags:
- PIM
- SaaS
- Mid-Market
- Syndication
properties:
- type: Documentation
url: https://help.plytix.com/en/api
- type: Documentation
url: https://docs.plytix.com/
title: Plytix API Documentation
- name: Sales Layer PIM
description: >-
Sales Layer is a cloud PIM platform with REST API access to product
catalogs, attribute schemas, categories, media, related products, and
syndication channels. It connects brands and retailers across marketplaces,
e-commerce platforms, and printed catalog workflows.
humanURL: https://docs.saleslayer.com/
baseURL: https://api.saleslayer.com/
tags:
- PIM
- SaaS
- Cloud
- Catalog
properties:
- type: Documentation
url: https://docs.saleslayer.com/
- type: Documentation
url: https://docs.saleslayer.com/api/api-introduction
title: Sales Layer API Reference
common:
- type: Website
url: https://github.com/api-evangelist/consumer-products
- type: GitHubOrganization
url: https://github.com/api-evangelist
- type: Standards
url: https://www.gs1.org/standards
title: GS1 Standards (GTIN, GLN, GDSN, Digital Link, GPC)
- type: Standards
url: https://schema.org/Product
title: schema.org/Product Vocabulary
- type: OpenData
url: https://world.openfoodfacts.org/data
title: Open Food Facts Data Dumps
- type: JSONSchema
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/json-schema/consumer-product-schema.json
title: Consumer Product Schema
- type: JSONSchema
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/json-schema/product-identifier-schema.json
title: Product Identifier Schema
- type: JSONSchema
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/json-schema/nutrition-facts-schema.json
title: Nutrition Facts Schema
- type: JSONStructure
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/json-structure/consumer-product-structure.json
title: Consumer Product Structure
- type: JSONStructure
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/json-structure/product-identifier-structure.json
title: Product Identifier Structure
- type: JSONStructure
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/json-structure/nutrition-facts-structure.json
title: Nutrition Facts Structure
- type: JSONLD
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/json-ld/consumer-products-context.jsonld
title: Consumer Products JSON-LD Context
- type: Vocabulary
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/vocabulary/consumer-products-vocabulary.yml
title: Consumer Products Vocabulary
- type: Example
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/examples/consumer-product-food-example.json
title: Consumer Product (Food) Example
- type: Example
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/examples/consumer-product-beauty-example.json
title: Consumer Product (Beauty) Example
- type: Example
url: >-
https://raw.githubusercontent.com/api-evangelist/consumer-products/refs/heads/main/examples/consumer-product-household-example.json
title: Consumer Product (Household) Example
- type: Features
data:
- name: Global Product Identification
description: >-
GS1-issued GTIN, UPC, EAN, and ISBN identifiers, increasingly carried
in GS1 Digital Link URIs and 2D barcodes for omnichannel resolution.
- name: Master Data Syndication
description: >-
Centralized publishing of product master data through GDSN data pools
(1WorldSync, Syndigo) so retailers receive consistent, validated
attributes across regions.
- name: Product Information Management
description: >-
PIM platforms (Akeneo, Pimcore, Plytix, Sales Layer, Salsify) that
model attribute families, variants, channels, locales, and assets for
omnichannel commerce.
- name: Nutrition And Ingredient Transparency
description: >-
Open and commercial APIs surfacing ingredients, allergens, nutrition
facts, Nutri-Score, NOVA classification, and additive data for food
and beverage products.
- name: Cosmetic And Personal Care Transparency
description: >-
INCI ingredient lists, allergen flags, and packaging data for beauty
and personal care products, exposed through Open Beauty Facts and
retailer feeds.
- name: Digital Shelf Analytics
description: >-
Monitoring product content quality, search rank, ratings, reviews,
pricing, and availability across retailer e-commerce sites and
marketplaces.
- type: UseCases
data:
- name: Product Onboarding To Retailers
description: >-
Brands publish master data once into a GDSN data pool and syndicate
to grocery, drug, mass, and club retailers with channel-specific
validation.
- name: Connected Packaging With 2D Barcodes
description: >-
Replacing 1D UPC barcodes with GS1 Digital Link QR codes to expose
brand experiences, regulatory data, supply chain provenance, and
recycling guidance from a single scan.
- name: Ingredient And Allergen Lookup
description: >-
Consumer apps querying Open Food Facts or Open Beauty Facts by
barcode to surface allergens, additives, certifications, and
nutritional scoring.
- name: PIM-Driven Marketplace Distribution
description: >-
Mid-market brands using PIM platforms to push consistent catalogs to
Amazon, Walmart, Target Plus, Shopify, and direct-to-consumer
channels.
- name: Regulatory Reporting And Recall Management
description: >-
Tracing recalled lots, batch codes, and serialized units through GS1
identifiers and supply chain APIs to support food safety, FDA,
USDA, and EU recall workflows.
- type: Integrations
data:
- name: GS1 Global Data Synchronization Network (GDSN)
description: >-
The international network of certified data pools enabling brands and
retailers to synchronize standardized product master data globally.
- name: Schema.org Product
description: >-
The web vocabulary used for embedding product, offer, and review
markup in e-commerce pages and consumed by search engines and
shopping platforms.
- name: Amazon Selling Partner API
description: >-
Marketplace API consumed by PIM platforms (Salsify, Plytix, Sales
Layer) to push catalogs, manage listings, and read orders.
- name: Shopify Admin API
description: >-
DTC commerce API integrated by brands and PIM platforms for product,
inventory, and order synchronization.
- name: SAP S/4HANA And Oracle NetSuite
description: >-
Enterprise resource planning systems where master product data
originates and is published outward through PIM and syndication
layers.
maintainers:
- FN: Kin Lane
email: [email protected]