Circana

aid: circana
url: https://raw.githubusercontent.com/api-evangelist/circana/refs/heads/main/apis.yml
name: Circana
tags:
- Analytics
- Consumer Data
- Market Research
- Retail
- CPG
- Point Of Sale
- Consumer Insights
- Business Intelligence
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
access: 3rd-Party
created: '2024-01-01'
modified: '2026-05-19'
position: Consumer
description: Circana (formerly IRI and The NPD Group) is the leading advisor on the complexity of consumer behavior, providing
  data-driven insights, analytics, and technology solutions that help almost 7,000 brands and retailers understand and predict
  consumer purchasing patterns across retail, CPG, beauty, foodservice, healthcare, and technology sectors covering $4T+ in
  global consumer spending across 26 industries.
apis:
- aid: circana:unify-plus-api
  name: Circana Unify+ API
  tags:
  - Business Intelligence
  - Data Visualization
  - Analytics
  - Reporting
  humanURL: https://www.circana.com/solutions/unify-plus
  description: Unify+ is Circana's business intelligence platform that provides access to data visualization, analytics, and
    reporting capabilities with conversational AI for automated analysis and insights.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/unify-plus
- aid: circana:liquid-data-api
  name: Circana Liquid Data API
  tags:
  - Data Platform
  - Analytics
  - Cloud
  - Data Integration
  humanURL: https://www.circana.com/company/technology
  description: Liquid Data is Circana's cross-industry technology platform providing advanced analytics, data integration,
    and AI-powered insights deployable across Azure, AWS, Google Cloud, and Oracle Cloud environments.
  properties:
  - type: Documentation
    url: https://www.circana.com/company/technology
  - type: OpenAPI
    url: openapi/circana-liquid-data.yaml
  - type: JSONSchema
    url: json-schema/liquid-data-pos-record-schema.json
    title: POS Record Schema
  - type: JSONSchema
    url: json-schema/liquid-data-market-share-record-schema.json
    title: Market Share Record Schema
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-purchase-record-schema.json
    title: Consumer Purchase Record Schema
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-segment-schema.json
    title: Consumer Segment Schema
  - type: JSONSchema
    url: json-schema/liquid-data-category-detail-schema.json
    title: Category Detail Schema
  - type: JSONSchema
    url: json-schema/liquid-data-brand-detail-schema.json
    title: Brand Detail Schema
  - type: JSONSchema
    url: json-schema/liquid-data-retailer-summary-schema.json
    title: Retailer Summary Schema
  - type: JSONSchema
    url: json-schema/liquid-data-report-detail-schema.json
    title: Report Detail Schema
  - type: JSONSchema
    url: json-schema/liquid-data-export-detail-schema.json
    title: Export Detail Schema
  - type: JSONLD
    url: json-ld/circana-liquid-data-context.jsonld
  - type: NaftikoCapability
    url: capabilities/liquid-data-brands.yaml
  - type: NaftikoCapability
    url: capabilities/liquid-data-categories.yaml
  - type: NaftikoCapability
    url: capabilities/liquid-data-consumer-panel.yaml
  - type: NaftikoCapability
    url: capabilities/liquid-data-exports.yaml
  - type: NaftikoCapability
    url: capabilities/liquid-data-market-data.yaml
  - type: NaftikoCapability
    url: capabilities/liquid-data-reports.yaml
  - type: NaftikoCapability
    url: capabilities/liquid-data-retailers.yaml
- aid: circana:liquid-data-go-api
  name: Circana Liquid Data Go API
  tags:
  - Market Intelligence
  - CPG
  - Analytics
  - Emerging Brands
  humanURL: https://www.circana.com/solutions/liquid-data-go
  description: Liquid Data Go is a turnkey insights solution delivering affordable, actionable market, retailer, and consumer
    intelligence for emerging and mid-market CPG and general merchandise brands with 15% more market measurement coverage.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/liquid-data-go
- aid: circana:intelligence-suite-api
  name: Circana Intelligence Suite API
  tags:
  - Data Integration
  - Automation
  - Data Harmonization
  - Cloud
  humanURL: https://www.circana.com/solutions/intelligence-suite
  description: Intelligence Suite helps integrate, harmonize, and automate data workflows with hundreds of pre-built connectors
    for Azure, Snowflake, AWS, Google BigQuery, and Databricks, enabling real-time automation and insights.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/intelligence-suite
- aid: circana:complete-market-api
  name: Circana Complete Market API
  tags:
  - Point Of Sale
  - Market Measurement
  - Retail Analytics
  humanURL: https://www.circana.com/solutions/complete-market
  description: Complete Market provides robust POS measurement for in-store and online sales with fulfillment type breaks
    and UPC details across CPG categories.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/complete-market
- aid: circana:complete-consumer-api
  name: Circana Complete Consumer API
  tags:
  - Consumer Panel
  - Shopper Insights
  - Purchase Data
  humanURL: https://www.circana.com/solutions/complete-consumer
  description: Complete Consumer combines verified purchase data, survey insights, and advanced shopper panels to provide
    a 360-degree view of how, where, and why consumers shop across channels.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/complete-consumer
- aid: circana:complete-beauty-api
  name: Circana Complete Beauty API
  tags:
  - Beauty
  - Market Data
  - Prestige
  - Mass Market
  humanURL: https://www.circana.com/solutions/complete-beauty
  description: Complete Beauty offers a holistic view of the beauty industry combining mass and prestige POS data for manufacturers
    and retailers to track emerging shifts in consumer preferences and category performance.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/complete-beauty
- aid: circana:complete-food-beverage-api
  name: Circana Complete Food and Beverage API
  tags:
  - Food
  - Beverage
  - Foodservice
  - CPG
  humanURL: https://www.circana.com/solutions/complete-food-and-beverage
  description: Complete Food and Beverage unites retail, CPG, foodservice, and consumption data to deliver a complete understanding
    of U.S. food and beverage consumption patterns.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/complete-food-and-beverage
- aid: circana:liquid-data-collaborate-api
  name: Circana Liquid Data Collaborate API
  tags:
  - Data Collaboration
  - Retail Analytics
  - AI
  humanURL: https://www.circana.com/solutions/liquid-data-collaborate
  description: Liquid Data Collaborate provides AI-powered retail data analysis capabilities for brands, manufacturers, and
    retailers enabling collaborative insights and data-driven decision making.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/liquid-data-collaborate
- aid: circana:liquid-data-engage-api
  name: Circana Liquid Data Engage API
  tags:
  - Retail Strategy
  - Customer Analytics
  - Data Precision
  humanURL: https://www.circana.com/solutions/liquid-data-engage
  description: Liquid Data Engage propels retailers into a new era of decision-making with precise, customer-centric data
    for developing retail strategies.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/liquid-data-engage
- aid: circana:liquid-activation-api
  name: Circana Liquid Activation API
  tags:
  - Audience Activation
  - Marketing
  - Advertising
  humanURL: https://www.circana.com/solutions/liquid-activation
  description: Liquid Activation enables marketers to build and activate purchase-based audiences in minutes using deterministic
    data, integrating with publishers, media platforms, and marketing technologies.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/liquid-activation
- aid: circana:price-promotion-api
  name: Circana Price and Promotion API
  tags:
  - Pricing
  - Promotion
  - Trade Optimization
  - Forecasting
  humanURL: https://www.circana.com/solutions/price-and-promotion
  description: Price and Promotion solutions combine AI models and granular store-level data to optimize pricing strategies,
    quantify elasticity, and improve promotional efficiency delivering 5% average sales growth.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/price-and-promotion
- aid: circana:retail-media-api
  name: Circana Retail Media API
  tags:
  - Retail Media
  - Advertising
  - ROAS
  - Media Analytics
  humanURL: https://www.circana.com/solutions/retail-media
  description: Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights
    and improved ROAS with AI-driven media channel performance assessment.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/retail-media
- aid: circana:complete-why-api
  name: Circana Complete Why Analytics API
  tags:
  - AI Analytics
  - Sales Performance
  - Diagnostics
  humanURL: https://www.circana.com/solutions/complete-why
  description: Complete Why delivers fast AI-powered insights so teams know what is working, what is not, and where to act
    next before opportunities disappear.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/complete-why
common:
- type: Portal
  url: https://www.circana.com
- type: Documentation
  url: https://www.circana.com/solutions
- type: Blog
  url: https://www.circana.com/intelligence/press-releases
- type: Customers
  url: https://www.circana.com/case-studies
- type: TermsOfService
  url: https://www.circana.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.circana.com/the-circana-group-global-privacy-policy-and-notice
- type: LinkedIn
  url: https://www.linkedin.com/company/wearecircana
- type: Contact
  url: https://www.circana.com/contact
- type: Resources
  url: https://www.circana.com/intelligence
- type: Partners
  url: https://www.circana.com/company/partners
- type: Training
  url: https://www.circana.com/industry-experts
- type: Pricing
  url: https://www.circana.com/solutions
- type: SpectralRules
  url: rules/circana-spectral-rules.yml
- type: Vocabulary
  url: vocabulary/circana-vocabulary.yaml
- type: Features
  data:
  - name: Liquid Data Platform
    description: Cross-industry data and advanced analytics platform deployable across Azure, AWS, Google Cloud, and Oracle
      Cloud environments.
  - name: Liquid AI
    description: Next-generation intelligence platform leveraging generative AI to accelerate decision-making and shift focus
      from hindsight to foresight.
  - name: Conversational AI
    description: AI embedded into Unify+ allowing teams to automate routine analysis and reduce time to insight.
  - name: Complete Market Measurement
    description: Robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details.
  - name: Consumer Panel Data
    description: 360-degree view of U.S. buyers tracking purchases across channels with POS-aligned panel insights.
  - name: Intelligence Suite Connectors
    description: Hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks integration.
  - name: Purchase-Based Audiences
    description: Build and activate audiences using deterministic purchase data for precision marketing.
  - name: Price Elasticity Modeling
    description: AI models with granular store-level data to quantify price elasticity and promotional efficiency.
  - name: Cross-Industry Coverage
    description: Coverage of $4T+ in global consumer spending across 26 industries in 23 countries.
  - name: Predictive Market Structure
    description: Industry-only predictive market structure based on actual shopper behavior for new product forecasts within
      10% accuracy.
- type: UseCases
  data:
  - name: Market Share Tracking
    description: Track brand and category performance across retail channels with POS and panel data to understand competitive
      positioning.
  - name: New Product Innovation
    description: Validate new product concepts with custom simulations and predictive market structure analysis to prioritize
      winning ideas.
  - name: Pricing Optimization
    description: Optimize pricing strategies using AI-driven elasticity models and store-level data to maximize revenue and
      margin.
  - name: Promotional Planning
    description: Plan and evaluate trade promotions with quantified ROI metrics and scenario modeling for smarter promotional
      spending.
  - name: Consumer Segmentation
    description: Segment consumers by behavior, demographics, and purchase patterns to tailor marketing and product strategies.
  - name: Retail Media Measurement
    description: Measure retail media campaign performance linking advertising spend to actual sales outcomes for improved
      ROAS.
  - name: Assortment Optimization
    description: Optimize product mix by category, store, and geography to improve shelf efficiency and drive sales growth.
  - name: Supply Chain Visibility
    description: Monitor near-real-time cross-retailer inventory and distribution data to spot risks and gaps early.
  - name: Audience Activation
    description: Build purchase-based audience segments and activate them across publishers and media platforms in minutes.
  - name: Foodservice Intelligence
    description: Unite retail, CPG, foodservice, and consumption data for a complete picture of food and beverage market dynamics.
- type: Integrations
  data:
  - name: Snowflake
    description: Access Circana POS and panel data directly within Snowflake Data Cloud for seamless data sharing and collaboration.
  - name: Microsoft Azure
    description: Deploy Liquid Data platform on Azure for cloud-native data integration and analytics workflows.
  - name: Amazon Web Services
    description: Deploy Liquid Data platform on AWS for scalable cloud analytics and data processing.
  - name: Google BigQuery
    description: Connect Circana data to Google BigQuery for large-scale analytics and machine learning workloads.
  - name: Databricks
    description: Integrate Circana data with Databricks for advanced analytics, data engineering, and AI model training.
  - name: LiveRamp
    description: Collaborate on RampIDs with Circana purchase data in Snowflake for privacy-safe audience targeting.
  - name: Oracle Cloud
    description: Deploy Liquid Data platform on Oracle Cloud for enterprise-grade data processing and analytics.
  - name: Google Cloud Platform
    description: Deploy Liquid Data platform on GCP for cloud-based analytics and data integration.
- type: LLMsTxt
  url: https://circana.com/llms.txt
maintainers:
- FN: Kin Lane
  email: [email protected]
specificationVersion: '0.19'