Census

aid: census-co
name: Census
description: Census, now operating as Fivetran Activations following its acquisition by Fivetran, is a reverse ETL and data activation platform that turns the data warehouse into the operational source of truth for go-to-market and product teams. The platform configures managed, no-code reverse ETL pipelines that move modeled data from warehouses like Snowflake, BigQuery, Databricks, and Redshift into more than 200 SaaS destinations across CRM, marketing automation, advertising, customer success, product, finance, and productivity tools. Census also offers an Audience Hub for visual segment building, an Embedded product for white-labeling reverse ETL inside customer-facing applications, and a Connect workflow for collecting end-user credentials and programmatically creating sync pipelines. Developers integrate through the Census Management API, Embedded API, Connect Links, custom destination APIs, and a Terraform provider. This profile covers the Census product line and is distinct from the US Census Bureau public APIs.
type: Index
position: Provider
access: 3rd-Party
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
  - Census
  - Reverse ETL
  - Data Activation
  - Embedded
  - Audience Hub
  - Connect
  - Warehouse
  - Snowflake
  - BigQuery
  - Databricks
  - Salesforce
  - HubSpot
  - Marketing
url: https://raw.githubusercontent.com/api-evangelist/census-co/refs/heads/main/apis.yml
created: '2026-05-23'
modified: '2026-05-23'
specificationVersion: '0.20'
apis:
  - aid: census-co:census-management-api
    name: Census Management API
    description: REST API for managing reverse ETL syncs, sources, destinations, datasets, models, and segments programmatically. Used to provision, update, and monitor Census workspaces, schedule syncs, and integrate Census into CI/CD or data platform tooling. Following the Fivetran acquisition, the API is documented under Fivetran Activations.
    humanURL: https://developers.getcensus.com/
    baseURL: https://app.getcensus.com/api
    tags:
      - Management
      - Syncs
      - Sources
      - Destinations
      - Models
      - Datasets
    properties:
      - type: Documentation
        url: https://developers.getcensus.com/
      - type: APIReference
        url: https://fivetran.com/docs/activations/rest-api
      - type: Activations
        url: https://www.getcensus.com/reverse-etl
      - type: SignUp
        url: https://www.getcensus.com/
    features:
      - name: Sync Management
        description: Create and configure reverse ETL syncs from warehouse models to SaaS destinations.
      - name: Source and Destination Management
        description: Provision data sources like Snowflake and BigQuery and SaaS destinations like Salesforce and HubSpot.
      - name: Dataset and Model Management
        description: Manage SQL models and datasets as the basis for syncs and audiences.
      - name: Observability
        description: Programmatic access to sync logs, run history, and alerts.
      - name: Terraform Provider
        description: Manage Census configuration as code using the official Terraform provider.
    useCases:
      - name: Reverse ETL Provisioning
        description: Provision and manage reverse ETL syncs across many destinations and environments.
      - name: GitOps for Data Activation
        description: Define Census configuration in Terraform and ship via pull requests.
      - name: Operational Analytics
        description: Push warehouse-derived metrics into CRM and marketing tools where ops teams act.
    integrations:
      - name: Snowflake
      - name: BigQuery
      - name: Databricks
      - name: Redshift
      - name: Postgres
      - name: Salesforce
      - name: HubSpot
      - name: Marketo
      - name: Iterable
      - name: Braze
      - name: Segment
      - name: Slack
      - name: Google Ads
      - name: Facebook Ads
    authentication:
      - type: API Key
        description: Workspace-scoped API key issued from the Census or Fivetran Activations dashboard.
  - aid: census-co:census-embedded-api
    name: Census Embedded API
    description: REST API for embedding reverse ETL inside SaaS products, giving customers more than 200 prebuilt connectors out of the box. Combines Management API operations with Connect Links to streamline credential collection and pipeline creation directly from the host application.
    humanURL: https://developers.getcensus.com/embedded/overview
    tags:
      - Embedded
      - Reverse ETL
      - Connect Links
      - White Label
    properties:
      - type: Documentation
        url: https://developers.getcensus.com/embedded/overview
      - type: EmbeddedAnnouncement
        url: https://www.getcensus.com/blog/announcing-census-embedded-reverse-etl
      - type: CustomDestination
        url: https://www.getcensus.com/integrations/custom-destination
    features:
      - name: Embedded Reverse ETL
        description: Offer reverse ETL inside your own product without building integrations from scratch.
      - name: 200+ Prebuilt Connectors
        description: Ship with destinations across CRM, marketing, advertising, customer success, product, finance, and productivity tools.
      - name: 25+ Data Source Connectors
        description: Supports cloud warehouses, data lakes, transactional databases, event streams, and cloud storage as sources.
      - name: Programmatic Provisioning
        description: Provision sources, syncs, and destinations on behalf of customer tenants through the API.
    useCases:
      - name: Data-Native Platforms
        description: Add data activation to vertical SaaS or data platforms without rebuilding ETL infrastructure.
      - name: Customer-Owned Warehouse Activation
        description: Let end customers connect their own warehouse and push data into their own SaaS tools through your product.
      - name: White-Labeled Sync UI
        description: Deliver a branded sync experience that matches the host product.
    integrations:
      - name: Snowflake
      - name: BigQuery
      - name: Databricks
      - name: Redshift
      - name: Salesforce
      - name: HubSpot
      - name: Iterable
      - name: Marketo
      - name: Braze
      - name: Custom Destinations
    authentication:
      - type: API Key
        description: API key authentication scoped to the embedded workspace and per-tenant credentials managed through Connect Links.
  - aid: census-co:census-connect
    name: Census Connect
    description: Client-side workflow that streamlines collection of end-user credentials and programmatically creates reverse ETL pipelines, in combination with the Census Management API.
    humanURL: https://developers.getcensus.com/
    tags:
      - Connect Links
      - Credentials
      - Embedded
      - Onboarding
    properties:
      - type: Documentation
        url: https://developers.getcensus.com/
      - type: EmbeddedAnnouncement
        url: https://www.getcensus.com/blog/announcing-census-embedded-reverse-etl
    features:
      - name: Connect Links
        description: Generate hosted links that let end customers authenticate their data sources and destinations.
      - name: Programmatic Pipeline Creation
        description: After credentials are captured, create reverse ETL pipelines through the Management API automatically.
    useCases:
      - name: Self-Serve Customer Onboarding
        description: Let customers connect their own SaaS tools without engineering involvement.
      - name: Partner-Led Activation
        description: Enable agencies and partners to spin up syncs on behalf of clients.
    integrations:
      - name: Census Management API
      - name: Census Embedded API
    authentication:
      - type: API Key
        description: API key used by the host application to mint and manage Connect Links.
common:
  - type: Website
    url: https://www.getcensus.com/
  - type: Documentation
    url: https://developers.getcensus.com/
  - type: Activations
    url: https://fivetran.com/docs/activations
  - type: SignUp
    url: https://www.getcensus.com/
maintainers:
  - FN: Kin Lane
    email: [email protected]