Amazon Pinpoint

Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that enables you to engage with customers across multiple messaging channels including email, SMS, push notifications, and voice messages. Note - AWS will end support for Amazon Pinpoint on October 30, 2026. SMS, voice, mobile push, OTP, and phone number validation APIs will continue through AWS End User Messaging.

1 APIs 1 Capabilities 8 Features

CampaignsCommunicationsEmailMarketingMessagingPush NotificationsSMSVoiceCustomer EngagementSegmentationJourneysAnalytics

APIs

Amazon Pinpoint API

The Amazon Pinpoint API enables you to create and manage marketing campaigns, send transactional messages, define audience segments, manage message templates, configure messagin...

Capabilities

Run Capabilities with Naftiko — Deploy and orchestrate these API capabilities using Naftiko Fleet.

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Amazon Pinpoint Customer Engagement

Workflow capability for multi-channel customer engagement using Amazon Pinpoint. Combines campaign management, audience segmentation, customer journeys, and transactional messag...

Run with Naftiko

Run Capabilities with Naftiko — Deploy and orchestrate these API capabilities using Naftiko Fleet.

Run with Naftiko

Features

Multi-Channel Messaging

Send messages via email, SMS, push notifications, and voice through a unified API.

Audience Segmentation

Create dynamic segments based on app data or import static segments from external sources.

Messaging Campaigns

Schedule targeted campaigns with A/B testing and detailed analytics reporting.

Customer Journeys

Build multi-step automated engagement workflows triggered by customer events.

Transactional Messaging

Send real-time transactional messages such as account confirmations, order updates, and password resets.

Message Templates

Create reusable email, SMS, push, voice, and in-app message templates with personalization.

Analytics and Metrics

Track engagement trends, open rates, delivery rates, and campaign performance across all channels.

Endpoint Management

Manage customer endpoint profiles including device tokens, email addresses, and phone numbers.

Use Cases

Marketing Campaigns

Run scheduled, targeted promotional campaigns across email, SMS, and push channels.

Customer Onboarding

Automate welcome sequences and onboarding journeys for new users.

Transactional Notifications

Deliver order confirmations, shipping updates, and account alerts in real time.

Re-engagement Campaigns

Win back inactive users with targeted re-engagement messages and offers.

A/B Testing

Experiment with different message content, timing, and channels to optimize engagement.

Event-Based Messaging

Trigger personalized messages based on in-app events and user behaviors.

Integrations

Amazon Kinesis

Stream Pinpoint analytics data to Kinesis for real-time processing and external storage.

Amazon S3

Import and export endpoint data and segment definitions using S3 bucket storage.

AWS Lambda

Trigger Lambda functions from Pinpoint journey actions and campaign events.

Amazon CloudWatch

Monitor Pinpoint service metrics and set alarms using CloudWatch.

AWS End User Messaging

The successor service for SMS, voice, push, OTP, and phone number validation APIs continuing after Pinpoint deprecation.

Amazon SES

Amazon Simple Email Service provides the email delivery infrastructure for Pinpoint email campaigns.

GitHubOrganization

NaftikoCapability

NaftikoCapability

Amazon Pinpoint

Sources