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Adobe Launch

Adobe Launch, now known as Adobe Experience Platform Tags, is a next-generation tag management system that unifies the client-side marketing ecosystem by empowering developers to build integrations on a robust, extensible platform that partners, clients, and the broader industry can build on and contribute to.

4 APIs 2 Capabilities 8 Features
Data CollectionEdge NetworkEvent ForwardingMarketing TechnologyTag Management

APIs

Adobe Launch Reactor API

The Reactor API allows you to programmatically manage all resources for Adobe Experience Platform Tags, including properties, data elements, rules, extensions, library builds, a...

Adobe Launch Extension API

API for developing custom extensions for Adobe Experience Platform Tags, allowing developers to create integrations with third-party tools and services. Extensions are the build...

Adobe Experience Platform Event Forwarding API

Event forwarding allows you to send collected event data to destinations for server-side processing using the Adobe Experience Platform Edge Network. It decreases web page weigh...

Adobe Experience Platform Data Collection API

The Data Collection APIs provide endpoints for sending data directly to the Adobe Experience Platform Edge Network, including the Edge Network API for authenticated and non-auth...

Capabilities

Adobe Launch Data Collection Pipeline

Unified workflow for Adobe Experience Platform data collection. Combines Event Forwarding and Data Collection APIs for data engineers managing server-side event routing, Edge Ne...

Run with Naftiko

Adobe Launch Tag Management

Unified workflow for managing Adobe Experience Platform Tags. Combines the Reactor API and Extension API for marketing technologists and web developers managing tag properties, ...

Run with Naftiko

Features

Next-generation tag management for web and mobile
Extensible platform with public extension marketplace
Server-side event forwarding via Edge Network
Rule-based data collection and routing
Library versioning with staging and production environments
JSON API specification-based programmatic management
Real-time data collection to Edge Network
Media tracking and analytics integration

Use Cases

Unified tag management across marketing tools
Server-side event forwarding for privacy compliance
Custom extension development for third-party integrations
Real-time data collection from web and mobile applications
Media analytics tracking for video and audio content
A/B testing and personalization data routing
Cross-platform data collection orchestration

Integrations

Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Platform
Google Analytics
Facebook Pixel
LinkedIn Insight Tag
Custom JavaScript libraries
Third-party marketing platforms

Semantic Vocabularies

context Context

67 classes · 30 properties

JSON-LD

Data Collection Context

0 classes · 0 properties

JSON-LD

Event Forwarding Context

0 classes · 0 properties

JSON-LD

Extension Context

0 classes · 0 properties

JSON-LD

Reactor Context

0 classes · 0 properties

JSON-LD

API Governance Rules

Adobe Launch API Rules

7 rules · 7 errors

SPECTRAL

Resources

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