Adobe Launch

aid: adobe-launch
url: >-
  https://raw.githubusercontent.com/api-evangelist/adobe-launch/refs/heads/main/apis.yml
name: Adobe Launch
description: >-
  Adobe Launch, now known as Adobe Experience Platform Tags, is a
  next-generation tag management system that unifies the client-side marketing
  ecosystem by empowering developers to build integrations on a robust,
  extensible platform that partners, clients, and the broader industry can
  build on and contribute to.
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
created: '2024-01-15'
modified: '2026-04-18'
specificationVersion: '0.19'
apis:
  - name: Adobe Launch Reactor API
    description: >-
      The Reactor API allows you to programmatically manage all resources for
      Adobe Experience Platform Tags, including properties, data elements,
      rules, extensions, library builds, and environments. It follows the JSON
      API specification for request and response formatting.
    baseURL: https://reactor.adobe.io
    humanURL: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/overview
    image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
    tags:
      - Automation
      - Data Collection
      - Marketing Technology
      - Tag Management
    properties:
      - type: Documentation
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/overview
      - type: APIReference
        url: https://developer.adobe.com/experience-platform-apis/references/reactor/
      - type: Authentication
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/getting-started
      - type: GettingStarted
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/api/getting-started
      - type: SDK
        url: https://www.npmjs.com/package/@adobe/reactor-sdk
      - type: ChangeLog
        url: https://experienceleague.adobe.com/en/docs/experience-platform/release-notes/latest
      - type: OpenAPI
        url: openapi/reactor-api.yml
      - type: JSONSchema
        url: json-schema/property.json
      - type: JSONSchema
        url: json-schema/rule.json
      - type: JSONSchema
        url: json-schema/data-element.json
      - type: JSONSchema
        url: json-schema/extension.json
      - type: JSONSchema
        url: json-schema/library.json
      - type: JSONSchema
        url: json-schema/build.json
      - type: JSONLD
        url: json-ld/context.jsonld
    contact:
      - type: Support
        url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
  - name: Adobe Launch Extension API
    description: >-
      API for developing custom extensions for Adobe Experience Platform Tags,
      allowing developers to create integrations with third-party tools and
      services. Extensions are the building blocks of tags and consist of
      library modules and views.
    baseURL: https://reactor.adobe.io
    humanURL: https://experienceleague.adobe.com/en/docs/experience-platform/tags/extension-dev/overview
    image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
    tags:
      - Development
      - Extensions
      - Integrations
      - Tag Management
    properties:
      - type: Documentation
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/extension-dev/overview
      - type: SDK
        url: https://www.npmjs.com/package/@adobe/reactor-scaffold
      - type: SDK
        url: https://www.npmjs.com/package/@adobe/reactor-sandbox
      - type: OpenAPI
        url: openapi/extension-api.yml
      - type: JSONSchema
        url: json-schema/extension.json
      - type: JSONLD
        url: json-ld/context.jsonld
    contact:
      - type: Support
        url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
  - name: Adobe Experience Platform Event Forwarding API
    description: >-
      Event forwarding allows you to send collected event data to destinations
      for server-side processing using the Adobe Experience Platform Edge
      Network. It decreases web page weight by moving tasks from the client to
      Adobe servers.
    baseURL: https://reactor.adobe.io
    humanURL: https://experienceleague.adobe.com/en/docs/experience-platform/tags/event-forwarding/overview
    image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
    tags:
      - Data Collection
      - Edge Network
      - Event Forwarding
      - Server Side
    properties:
      - type: Documentation
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/event-forwarding/overview
      - type: GettingStarted
        url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/event-forwarding/getting-started
      - type: OpenAPI
        url: openapi/event-forwarding-api.yml
      - type: JSONLD
        url: json-ld/context.jsonld
    contact:
      - type: Support
        url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
  - name: Adobe Experience Platform Data Collection API
    description: >-
      The Data Collection APIs provide endpoints for sending data directly to
      the Adobe Experience Platform Edge Network, including the Edge Network
      API for authenticated and non-authenticated data ingestion and the Media
      Edge API for media tracking data.
    baseURL: https://edge.adobedc.net
    humanURL: https://developer.adobe.com/data-collection-apis/docs/
    image: https://www.adobe.com/content/dam/cc/icons/adobe-corporate-logo.svg
    tags:
      - Analytics
      - Data Collection
      - Data Ingestion
      - Edge Network
    properties:
      - type: Documentation
        url: https://developer.adobe.com/data-collection-apis/docs/
      - type: GettingStarted
        url: https://developer.adobe.com/data-collection-apis/docs/getting-started/
      - type: Authentication
        url: https://developer.adobe.com/data-collection-apis/docs/getting-started/authentication
      - type: OpenAPI
        url: openapi/data-collection-api.yml
      - type: JSONLD
        url: json-ld/context.jsonld
    contact:
      - type: Support
        url: https://experienceleague.adobe.com/?support-solution=Experience+Platform
maintainers:
  - FN: Kin Lane
    email: [email protected]
common:
  - type: TermsOfService
    url: https://www.adobe.com/legal/terms.html
  - type: PrivacyPolicy
    url: https://www.adobe.com/privacy.html
  - type: Console
    url: https://developer.adobe.com/developer-console/
  - type: Portal
    url: https://developer.adobe.com/
  - type: StatusPage
    url: https://status.adobe.com/
  - type: Blog
    url: https://medium.com/adobetech
  - type: GitHubOrganization
    url: https://github.com/adobe
  - type: SignUp
    url: https://developer.adobe.com/developer-console/
  - type: Authentication
    url: https://experienceleague.adobe.com/en/docs/experience-platform/landing/platform-apis/api-authentication
  - type: ChangeLog
    url: https://experienceleague.adobe.com/en/docs/experience-platform/release-notes/latest
  - type: Features
    url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/home
    data:
      - Next-generation tag management for web and mobile
      - Extensible platform with public extension marketplace
      - Server-side event forwarding via Edge Network
      - Rule-based data collection and routing
      - Library versioning with staging and production environments
      - JSON API specification-based programmatic management
      - Real-time data collection to Edge Network
      - Media tracking and analytics integration
  - type: UseCases
    url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/home
    data:
      - Unified tag management across marketing tools
      - Server-side event forwarding for privacy compliance
      - Custom extension development for third-party integrations
      - Real-time data collection from web and mobile applications
      - Media analytics tracking for video and audio content
      - A/B testing and personalization data routing
      - Cross-platform data collection orchestration
  - type: Integrations
    url: https://experienceleague.adobe.com/en/docs/experience-platform/tags/home
    data:
      - Adobe Analytics
      - Adobe Target
      - Adobe Audience Manager
      - Adobe Experience Platform
      - Google Analytics
      - Facebook Pixel
      - LinkedIn Insight Tag
      - Custom JavaScript libraries
      - Third-party marketing platforms
  - type: SDK
    url: https://www.npmjs.com/package/@adobe/reactor-sdk
    description: Adobe Reactor SDK for Node.js
  - type: SDK
    url: https://www.npmjs.com/package/@adobe/reactor-scaffold
    description: Adobe Reactor extension scaffold tool
  - type: SDK
    url: https://www.npmjs.com/package/@adobe/reactor-sandbox
    description: Adobe Reactor extension sandbox for local testing
include:
  - name: Adobe Experience Platform APIs
    url: https://developer.adobe.com/experience-platform-apis/
tags:
  - Data Collection
  - Edge Network
  - Event Forwarding
  - Marketing Technology
  - Tag Management