Adobe Experience Cloud
Adobe Experience Cloud is an integrated suite of applications and services for digital marketing, analytics, advertising, and commerce. It provides tools for content management, personalization, customer journey orchestration, audience segmentation, real-time customer data platforms, offer decisioning, and cross-channel campaign execution, enabling organizations to deliver personalized customer experiences at scale.
6 APIs
10 Features
AnalyticsCustomer ExperienceDigital MarketingPersonalizationCampaign ManagementJourney Orchestration
The Adobe Analytics 2.0 API provides programmatic access to Adobe Analytics reporting, management, and configuration capabilities. It enables developers to retrieve report data,...
The Adobe Experience Platform API provides RESTful access to core platform services including data ingestion, unified profile management, identity resolution, dataset management...
The Adobe Target API provides programmatic access to Adobe Target for managing A/B tests, experience targeting, multivariate tests, automated personalization activities, audienc...
The Adobe Journey Optimizer API enables programmatic management of customer journeys, campaigns, messages, offers, placements, and content templates across email, push, SMS, and...
The Adobe Campaign API provides RESTful access to Adobe Campaign for managing subscriber profiles, subscription services, marketing workflows, email deliveries, and real-time tr...
Adobe I/O Events enables developers to receive near-real-time notifications from Adobe services via webhooks and journal polling. Events are emitted when significant changes occ...
Real-Time Customer Profiles
Build and query unified customer profiles from multiple data sources using the Experience Platform APIs.
Analytics Reporting
Retrieve dimensional reports, calculated metrics, and segment data from Adobe Analytics via REST API.
A/B and Multivariate Testing
Create, manage, and retrieve results for A/B tests and automated personalization activities via Adobe Target API.
Multi-Channel Campaign Execution
Orchestrate email, SMS, push, and in-app campaigns programmatically using Adobe Campaign and Journey Optimizer APIs.
Webhook Event Streaming
Subscribe to near-real-time events from all Adobe Experience Cloud products via Adobe I/O Events.
Offer Decisioning
Manage offers, placements, and decisioning rules for personalized content delivery using Journey Optimizer APIs.
Data Ingestion and Schema Registry
Ingest batch and streaming data and register schemas using Experience Platform APIs.
Identity Resolution
Resolve customer identities across devices and channels using Experience Platform Identity Service API.
Audience Segmentation
Create and evaluate audience segments using Experience Platform Segmentation Service API.
OAuth 2.0 and JWT Authentication
Secure all APIs using OAuth 2.0 server-to-server credentials via Adobe Developer Console.
Customer Data Platform
Ingest data from multiple sources, resolve identities, and activate unified customer profiles for personalization.
Marketing Automation
Automate campaign creation, scheduling, and execution across email, SMS, and push channels using Campaign and Journey Optimizer APIs.
Digital Analytics Reporting
Extract Adobe Analytics data into custom dashboards, BI tools, and data warehouses via the Analytics 2.0 API.
Real-Time Personalization
Deliver personalized content and offers in real time using Adobe Target and Journey Optimizer APIs.
Event-Driven Workflows
Build reactive integrations that respond to Experience Cloud events such as profile updates, campaign completions, and audience changes.
Audience Activation
Create and activate audiences across paid media, email, and on-site channels using Experience Platform Segmentation API.
aid: adobe-experience-cloud
url: https://raw.githubusercontent.com/api-evangelist/adobe-experience-cloud/refs/heads/main/apis.yml
apis:
- aid: adobe-experience-cloud:analytics-api
name: Adobe Analytics 2.0 API
tags:
- Analytics
- Digital Marketing
- Reporting
humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/
properties:
- url: https://developer.adobe.com/analytics-apis/docs/2.0/
type: Documentation
- url: openapi/adobe-analytics-api-openapi.yml
type: OpenAPI
description: >-
The Adobe Analytics 2.0 API provides programmatic access to Adobe Analytics reporting, management, and
configuration capabilities. It enables developers to retrieve report data, manage report suites, configure
calculated metrics, segments, and dimensions, and administer users and permissions within Adobe Analytics.
- aid: adobe-experience-cloud:experience-platform-api
name: Adobe Experience Platform API
tags:
- Customer Profiles
- Data Management
- Platform
humanURL: https://developer.adobe.com/experience-platform-apis/
properties:
- url: https://developer.adobe.com/experience-platform-apis/
type: Documentation
- url: openapi/adobe-experience-platform-api-openapi.yml
type: OpenAPI
description: >-
The Adobe Experience Platform API provides RESTful access to core platform services including data ingestion,
unified profile management, identity resolution, dataset management, schema registry, query service, and
segmentation for building real-time customer profiles and orchestrating data workflows.
- aid: adobe-experience-cloud:target-api
name: Adobe Target API
tags:
- Optimization
- Personalization
- Testing
humanURL: https://developer.adobe.com/target/
properties:
- url: https://developer.adobe.com/target/
type: Documentation
- url: openapi/adobe-target-api-openapi.yml
type: OpenAPI
description: >-
The Adobe Target API provides programmatic access to Adobe Target for managing A/B tests, experience targeting,
multivariate tests, automated personalization activities, audiences, offers, and real-time content delivery for
website and application personalization.
- aid: adobe-experience-cloud:journey-optimizer-api
name: Adobe Journey Optimizer API
tags:
- Journey Orchestration
- Messaging
- Offer Decisioning
humanURL: https://developer.adobe.com/journey-optimizer-apis/
properties:
- url: https://developer.adobe.com/journey-optimizer-apis/
type: Documentation
- url: openapi/adobe-journey-optimizer-api-openapi.yml
type: OpenAPI
description: >-
The Adobe Journey Optimizer API enables programmatic management of customer journeys, campaigns, messages, offers,
placements, and content templates across email, push, SMS, and in-app channels for orchestrating personalized
multi-channel customer experiences.
- aid: adobe-experience-cloud:campaign-api
name: Adobe Campaign API
tags:
- Campaign Management
- Email Marketing
- Transactional Messaging
humanURL: https://developer.adobe.com/campaign-standard-apis/
properties:
- url: https://developer.adobe.com/campaign-standard-apis/
type: Documentation
- url: openapi/adobe-campaign-api-openapi.yml
type: OpenAPI
description: >-
The Adobe Campaign API provides RESTful access to Adobe Campaign for managing subscriber profiles, subscription
services, marketing workflows, email deliveries, and real-time transactional messaging across email, SMS, and push
notification channels.
- aid: adobe-experience-cloud:io-events
name: Adobe I/O Events
tags:
- Events
- Integration
- Webhooks
humanURL: https://developer.adobe.com/events/docs/
properties:
- url: https://developer.adobe.com/events/docs/
type: Documentation
- url: asyncapi/adobe-io-events-asyncapi.yml
type: AsyncAPI
description: >-
Adobe I/O Events enables developers to receive near-real-time notifications from Adobe services via webhooks and
journal polling. Events are emitted when significant changes occur across Adobe Experience Cloud products for
building reactive integrations and automated workflows.
name: Adobe Experience Cloud
tags:
- Analytics
- Customer Experience
- Digital Marketing
- Personalization
- Campaign Management
- Journey Orchestration
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
access: 3rd-Party
common:
- type: PostmanWorkspace
url: https://www.postman.com/kinlaneapi/adobe-experience-cloud/overview
- type: ArazzoWorkflows
url: arazzo/
workflows:
- url: arazzo/adobe-experience-cloud-analytics-report-suite-discovery-workflow.yml
name: Adobe Analytics Report Suite Discovery
summary: List report suites, fetch one's configuration, then run a report against it.
- url: arazzo/adobe-experience-cloud-analytics-segment-report-workflow.yml
name: Adobe Analytics Segment-Filtered Report
summary: Create an Analytics segment, confirm it, then run a report filtered by that segment.
- url: arazzo/adobe-experience-cloud-campaign-profile-subscription-workflow.yml
name: Adobe Campaign Profile Subscription
summary: Create a subscriber profile, create a subscription service, then subscribe the profile to it.
- url: arazzo/adobe-experience-cloud-campaign-transactional-message-workflow.yml
name: Adobe Campaign Transactional Message
summary: Trigger a transactional message, then poll its delivery status until it leaves the pending state.
- url: arazzo/adobe-experience-cloud-campaign-workflow-execution-workflow.yml
name: Adobe Campaign Workflow Execution
summary: List Campaign workflows, fetch one by key, then start it with a workflow command.
- url: arazzo/adobe-experience-cloud-experience-platform-audience-segment-workflow.yml
name: Adobe Experience Platform Audience Segment Definition
summary: Create a PQL segment definition, read it back, then confirm it appears in the segment list.
- url: arazzo/adobe-experience-cloud-experience-platform-batch-ingestion-workflow.yml
name: Adobe Experience Platform Batch Ingestion
summary: Create a dataset, open a batch against it, then poll the batch until it finishes loading.
- url: arazzo/adobe-experience-cloud-experience-platform-identity-profile-lookup-workflow.yml
name: Adobe Experience Platform Identity and Profile Lookup
summary: List identity namespaces, create a custom namespace, then look up a profile entity by identity.
- url: arazzo/adobe-experience-cloud-experience-platform-query-service-workflow.yml
name: Adobe Experience Platform Query Service Execution
summary: Submit a SQL query to Query Service, poll until it finishes, then list recent queries.
- url: arazzo/adobe-experience-cloud-experience-platform-schema-dataset-setup-workflow.yml
name: Adobe Experience Platform Schema and Dataset Setup
summary: Create an XDM schema, confirm it, then create and verify a dataset bound to it.
- url: arazzo/adobe-experience-cloud-journey-campaign-launch-workflow.yml
name: Adobe Journey Optimizer Campaign Launch
summary: Create a marketing campaign, confirm its configuration, then list campaigns to verify it.
- url: arazzo/adobe-experience-cloud-journey-create-publish-workflow.yml
name: Adobe Journey Optimizer Journey Create and Publish
summary: Create a draft journey, confirm it, publish it live, and optionally stop it again.
- url: arazzo/adobe-experience-cloud-journey-message-authoring-workflow.yml
name: Adobe Journey Optimizer Message Authoring
summary: Create a channel message, read it back, then list messages to confirm it.
- url: arazzo/adobe-experience-cloud-journey-offer-decisioning-workflow.yml
name: Adobe Journey Optimizer Offer Decisioning
summary: Create a personalized offer, read it back, then update its priority and content.
- url: arazzo/adobe-experience-cloud-target-ab-activity-lifecycle-workflow.yml
name: Adobe Target AB Activity Lifecycle
summary: Create an A/B activity, confirm its configuration, then activate it.
- url: arazzo/adobe-experience-cloud-target-audience-offer-activity-workflow.yml
name: Adobe Target Audience, Offer, and Activity Assembly
summary: Create a Target audience, create an offer, then assemble an A/B activity from them.
- url: arazzo/adobe-experience-cloud-target-deliver-personalization-workflow.yml
name: Adobe Target Deliver Personalization
summary: List available offers, then fetch personalized content for a visitor session.
- type: LinkedIn
url: https://www.linkedin.com/showcase/adobe-experience-cloud
- url: https://developer.adobe.com/
type: Portal
- url: https://developer.adobe.com/developer-console/docs/guides/
type: Documentation
- url: https://developer.adobe.com/apis/
type: Documentation
- url: https://blog.developer.adobe.com/
type: Blog
- url: https://experienceleague.adobe.com/
type: Support
- type: TermsOfService
url: https://www.adobe.com/legal/terms.html
- type: PrivacyPolicy
url: https://www.adobe.com/privacy.html
- type: StatusPage
url: https://status.adobe.com/
- type: Console
url: https://developer.adobe.com/console/
- type: SignUp
url: https://developer.adobe.com/
- type: GettingStarted
url: https://developer.adobe.com/developer-console/docs/guides/getting-started/
- type: GitHubOrganization
url: https://github.com/adobe
- type: YouTube
url: https://www.youtube.com/user/AdobeDeveloperTV
- type: ChangeLog
url: https://developer.adobe.com/events/docs/whats_new/
- type: Features
data:
- name: Real-Time Customer Profiles
description: Build and query unified customer profiles from multiple data sources using the Experience Platform APIs.
- name: Analytics Reporting
description: Retrieve dimensional reports, calculated metrics, and segment data from Adobe Analytics via REST API.
- name: A/B and Multivariate Testing
description: >-
Create, manage, and retrieve results for A/B tests and automated personalization activities via Adobe Target
API.
- name: Multi-Channel Campaign Execution
description: >-
Orchestrate email, SMS, push, and in-app campaigns programmatically using Adobe Campaign and Journey Optimizer
APIs.
- name: Webhook Event Streaming
description: Subscribe to near-real-time events from all Adobe Experience Cloud products via Adobe I/O Events.
- name: Offer Decisioning
description: >-
Manage offers, placements, and decisioning rules for personalized content delivery using Journey Optimizer
APIs.
- name: Data Ingestion and Schema Registry
description: Ingest batch and streaming data and register schemas using Experience Platform APIs.
- name: Identity Resolution
description: Resolve customer identities across devices and channels using Experience Platform Identity Service API.
- name: Audience Segmentation
description: Create and evaluate audience segments using Experience Platform Segmentation Service API.
- name: OAuth 2.0 and JWT Authentication
description: Secure all APIs using OAuth 2.0 server-to-server credentials via Adobe Developer Console.
- type: UseCases
data:
- name: Customer Data Platform
description: >-
Ingest data from multiple sources, resolve identities, and activate unified customer profiles for
personalization.
- name: Marketing Automation
description: >-
Automate campaign creation, scheduling, and execution across email, SMS, and push channels using Campaign and
Journey Optimizer APIs.
- name: Digital Analytics Reporting
description: Extract Adobe Analytics data into custom dashboards, BI tools, and data warehouses via the Analytics 2.0 API.
- name: Real-Time Personalization
description: Deliver personalized content and offers in real time using Adobe Target and Journey Optimizer APIs.
- name: Event-Driven Workflows
description: >-
Build reactive integrations that respond to Experience Cloud events such as profile updates, campaign
completions, and audience changes.
- name: Audience Activation
description: >-
Create and activate audiences across paid media, email, and on-site channels using Experience Platform
Segmentation API.
- type: Integrations
data:
- name: Salesforce
description: Sync customer data and campaign results between Adobe Experience Cloud and Salesforce CRM.
- name: Microsoft Azure
description: Ingest data from Azure Data Lake and Blob Storage into Adobe Experience Platform.
- name: Google BigQuery
description: Connect Google BigQuery datasets to Adobe Experience Platform for data ingestion and activation.
- name: Workfront
description: Integrate Workfront project management with Adobe Experience Cloud for content workflow automation.
- name: Marketo Engage
description: Sync lead data and campaign activities between Marketo Engage and Adobe Experience Cloud.
- name: ServiceNow
description: Connect ServiceNow customer data with Adobe Experience Cloud for unified customer service experiences.
- name: Snowflake
description: Connect Snowflake data warehouse to Experience Platform for federated audience composition.
- type: SpectralRules
url: rules/adobe-experience-cloud-spectral-rules.yml
- type: Vocabulary
url: vocabulary/adobe-experience-cloud-vocabulary.yaml
- type: JSONLD
url: json-ld/adobe-experience-cloud-analytics-api-context.jsonld
- type: JSONLD
url: json-ld/adobe-experience-cloud-campaign-api-context.jsonld
- type: JSONLD
url: json-ld/adobe-experience-cloud-context.jsonld
- type: JSONLD
url: json-ld/adobe-experience-cloud-experience-platform-api-context.jsonld
- type: JSONLD
url: json-ld/adobe-experience-cloud-io-events-context.jsonld
- type: JSONLD
url: json-ld/adobe-experience-cloud-journey-optimizer-api-context.jsonld
- type: JSONLD
url: json-ld/adobe-experience-cloud-target-api-context.jsonld
created: '2025-01-01'
modified: '2026-04-19'
description: >-
Adobe Experience Cloud is an integrated suite of applications and services for digital marketing, analytics,
advertising, and commerce. It provides tools for content management, personalization, customer journey orchestration,
audience segmentation, real-time customer data platforms, offer decisioning, and cross-channel campaign execution,
enabling organizations to deliver personalized customer experiences at scale.
maintainers:
- FN: Kin Lane
email: [email protected]
specificationVersion: '0.19'