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Adobe Campaign
Adobe Campaign
Adobe Campaign is a comprehensive marketing automation platform that enables businesses to orchestrate personalized customer experiences across multiple channels including email, mobile, social, and web.
5 APIs
1 Capabilities
10 Features
Campaign Management Customer Experience Email Marketing Marketing Automation Multi-Channel Marketing
REST API for Adobe Campaign Standard enabling integration with marketing campaigns, profiles, workflows, and messaging services.
SOAP and JavaScript APIs for Adobe Campaign Classic v7 and v8, providing programmatic access to campaign management, delivery, and data operations.
An open-source JavaScript SDK that wraps Adobe Campaign Classic SOAP APIs in a simple, expressive, JavaScript-idiomatic interface. The SDK supports asynchronous promise-based op...
A Node.js JavaScript SDK wrapping Adobe Campaign Standard REST APIs for use in Adobe I/O Runtime and App Builder applications. Provides convenience methods for profile managemen...
Native mobile SDK extensions for iOS and Android that integrate Adobe Campaign push notifications, in-app messaging, and local notifications into mobile applications. Includes t...
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SOAP-based API for Adobe Campaign Classic v7 and v8, documented as HTTP POST operations. All operations target the single SOAP router endpoint at /nl/jsp/soaprouter.jsp and are ...
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Cross-Channel Campaign Orchestration
Design and execute campaigns across email, SMS, push, direct mail, and web channels.
Profile and Audience Management
Manage customer profiles, segments, and audiences for targeted messaging.
Email Delivery
Send transactional and marketing emails with personalization and A/B testing.
Workflow Automation
Build and execute automated marketing workflows with visual workflow designer.
Real-Time Messaging
Trigger personalized messages in real time based on customer events and behaviors.
Reporting and Analytics
Access campaign performance metrics, delivery statistics, and audience insights.
Content Personalization
Dynamic content blocks and personalization fields for tailored messaging.
Push Notifications
Send mobile push notifications to iOS and Android devices.
SMS Messaging
Send SMS campaigns and transactional messages to mobile subscribers.
Landing Pages
Create and manage landing pages for campaign responses and lead capture.
Email Marketing Campaigns
Design, personalize, and send email campaigns with tracking and analytics.
Customer Journey Orchestration
Build multi-step customer journeys with triggers, conditions, and automated actions.
Transactional Messaging
Send real-time transactional emails and SMS for order confirmations and alerts.
Lead Nurturing
Automate lead scoring and nurture sequences based on engagement data.
Audience Segmentation
Build dynamic audience segments for targeted campaign delivery.
Cross-Channel Coordination
Coordinate messaging across email, SMS, push, and direct mail channels.
Adobe Experience Cloud
Native integration with AEM, Analytics, and Target for unified marketing.
Adobe Experience Platform
Real-time customer profile and audience sharing with AEP.
Salesforce
CRM integration for syncing contacts, leads, and campaign data.
Microsoft Dynamics
CRM integration for contact synchronization and campaign tracking.
Adobe Campaign Standard
Cloud-native marketing automation with modern REST APIs and visual workflow designer.
Adobe Campaign Classic
On-premises/hybrid marketing automation with SOAP and JavaScript APIs.
Adobe Campaign v8
Latest generation combining Campaign Classic power with cloud scalability.
Event-driven transactional messaging system for Adobe Campaign. Supports triggering personalized messages across email, SMS, and push notification channels in response to real-t...
ASYNCAPI
29 classes · 57 properties
JSON-LD
17 rules ·
14 errors
2 warnings
1 info
SPECTRAL
Sources
aid: adobe-campaign
url: https://raw.githubusercontent.com/api-evangelist/adobe-campaign/refs/heads/main/apis.yml
name: Adobe Campaign
description: Adobe Campaign is a comprehensive marketing automation platform that
enables businesses to orchestrate personalized customer experiences across multiple
channels including email, mobile, social, and web.
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
type: Index
tags:
- Campaign Management
- Customer Experience
- Email Marketing
- Marketing Automation
- Multi-Channel Marketing
created: '2024-01-01'
modified: '2026-04-17'
specificationVersion: '0.19'
apis:
- name: Adobe Campaign Standard API
description: REST API for Adobe Campaign Standard enabling integration with marketing
campaigns, profiles, workflows, and messaging services.
image: https://www.adobe.com/content/dam/cc/icons/adobe-campaign.svg
humanURL: https://experienceleague.adobe.com/docs/campaign-standard/using/working-with-apis/about-campaign-standard-apis.html
baseURL: https://mc.adobe.io/{ORGANIZATION}/campaign
tags:
- Email
- Marketing
- Profiles
- REST API
- Workflows
properties:
- type: Documentation
url: https://experienceleague.adobe.com/docs/campaign-standard/using/working-with-apis/get-started-apis.html
- type: OpenAPI
url: openapi/adobe-campaign-standard-openapi-original.yml
- type: APIReference
url: https://developer.adobe.com/campaign/api/
- type: Authentication
url: https://experienceleague.adobe.com/docs/campaign-standard/using/working-with-apis/authentication.html
- type: AsyncAPI
url: asyncapi/adobe-campaign-transactional-messaging-asyncapi-original.yml
aid: adobe-campaign:standard-api
- name: Adobe Campaign Classic API
description: SOAP and JavaScript APIs for Adobe Campaign Classic v7 and v8, providing
programmatic access to campaign management, delivery, and data operations.
image: https://www.adobe.com/content/dam/cc/icons/adobe-campaign.svg
humanURL: https://experienceleague.adobe.com/docs/campaign-classic/using/configuring-campaign-classic/api/about-web-services.html
baseURL: https://{instance}.campaign.adobe.com
tags:
- Campaign Classic
- Delivery
- JavaScript
- SOAP API
properties:
- type: Documentation
url: https://experienceleague.adobe.com/docs/campaign-classic/using/configuring-campaign-classic/api/web-service-calls.html
- type: OpenAPI
url: openapi/adobe-campaign-classic-openapi-original.yml
- type: JSAPI Reference
url: https://experienceleague.adobe.com/developer/campaign-api/api/index.html
- type: SOAP Methods
url: https://experienceleague.adobe.com/docs/campaign-classic/using/configuring-campaign-classic/api/soap-methods.html
- type: AsyncAPI
url: asyncapi/adobe-campaign-transactional-messaging-asyncapi-original.yml
aid: adobe-campaign:classic-api
- name: Adobe Campaign Classic JavaScript SDK
description: An open-source JavaScript SDK that wraps Adobe Campaign Classic SOAP
APIs in a simple, expressive, JavaScript-idiomatic interface. The SDK supports
asynchronous promise-based operations for querying, data management, workflow
control, and session management. It works server-side with Node.js and client-side
in the browser, abstracting away SOAP calls, XML-to-JSON conversion, and type
formatting. Compatible with Campaign Classic v7 and v8.
image: https://kinlane-productions2.s3.amazonaws.com/apis-json/apis-json-logo.jpg
humanURL: https://opensource.adobe.com/acc-js-sdk/
baseURL: https://{instance}.campaign.adobe.com
tags:
- Campaign Classic
- JavaScript SDK
- Node.js
- Open Source
- SOAP Wrapper
properties:
- type: Documentation
url: https://opensource.adobe.com/acc-js-sdk/
- type: GitHubRepository
url: https://github.com/adobe/acc-js-sdk
- type: NPMPackage
url: https://www.npmjs.com/package/@adobe/acc-js-sdk
aid: adobe-campaign:classic-javascript-sdk
- name: Adobe I/O Campaign Standard SDK
description: A Node.js JavaScript SDK wrapping Adobe Campaign Standard REST APIs
for use in Adobe I/O Runtime and App Builder applications. Provides convenience
methods for profile management, service operations, workflow control, transactional
messaging, GDPR compliance requests, and custom resource management. Handles authentication
and API communication for building serverless integrations with Campaign Standard.
image: https://kinlane-productions2.s3.amazonaws.com/apis-json/apis-json-logo.jpg
humanURL: https://github.com/adobe/aio-lib-campaign-standard
baseURL: https://mc.adobe.io/{ORGANIZATION}/campaign
tags:
- Adobe I/O
- App Builder
- Campaign Standard
- JavaScript SDK
- Node.js
properties:
- type: Documentation
url: https://github.com/adobe/aio-lib-campaign-standard/blob/master/README.md
- type: GitHubRepository
url: https://github.com/adobe/aio-lib-campaign-standard
- type: NPMPackage
url: https://www.npmjs.com/package/@adobe/aio-lib-campaign-standard
aid: adobe-campaign:io-campaign-standard-sdk
- name: Adobe Experience Platform Mobile SDK - Campaign Extensions
description: Native mobile SDK extensions for iOS and Android that integrate Adobe
Campaign push notifications, in-app messaging, and local notifications into mobile
applications. Includes the Campaign Classic extension for v7 and v8 providing
device registration and notification click tracking, and the Campaign Standard
extension providing push identifier management and message interaction tracking.
Part of the Adobe Experience Platform Mobile SDK framework.
image: https://kinlane-productions2.s3.amazonaws.com/apis-json/apis-json-logo.jpg
humanURL: https://developer.adobe.com/client-sdks/solution/adobe-campaign-classic/
baseURL: https://api.example.com
tags:
- Android
- In-App Messaging
- iOS
- Mobile SDK
- Push Notifications
properties:
- type: Documentation
url: https://developer.adobe.com/client-sdks/solution/adobe-campaign-classic/
- type: Documentation
url: https://developer.adobe.com/client-sdks/solution/adobe-campaign-standard/
- type: APIReference
url: https://developer.adobe.com/client-sdks/solution/adobe-campaign-classic/api-reference/
aid: adobe-campaign:experience-platform-mobile-sdk---campaign-extensions
maintainers:
- FN: Kin Lane
email: [email protected]
common:
- type: Portal
url: https://developer.adobe.com/
- type: Authentication
url: https://developer.adobe.com/developer-console/docs/guides/authentication/
- type: GettingStarted
url: https://experienceleague.adobe.com/docs/campaign-learn/tutorials/overview.html
- type: Support
url: https://experienceleague.adobe.com/docs/customer-one/using/home.html
- type: StatusPage
url: https://status.adobe.com/
- type: TermsOfService
url: https://www.adobe.com/legal/terms.html
- type: PrivacyPolicy
url: https://www.adobe.com/privacy.html
- type: Blog
url: https://business.adobe.com/blog/
- type: Features
data:
- name: Cross-Channel Campaign Orchestration
description: Design and execute campaigns across email, SMS, push, direct mail,
and web channels.
- name: Profile and Audience Management
description: Manage customer profiles, segments, and audiences for targeted messaging.
- name: Email Delivery
description: Send transactional and marketing emails with personalization and
A/B testing.
- name: Workflow Automation
description: Build and execute automated marketing workflows with visual workflow
designer.
- name: Real-Time Messaging
description: Trigger personalized messages in real time based on customer events
and behaviors.
- name: Reporting and Analytics
description: Access campaign performance metrics, delivery statistics, and audience
insights.
- name: Content Personalization
description: Dynamic content blocks and personalization fields for tailored messaging.
- name: Push Notifications
description: Send mobile push notifications to iOS and Android devices.
- name: SMS Messaging
description: Send SMS campaigns and transactional messages to mobile subscribers.
- name: Landing Pages
description: Create and manage landing pages for campaign responses and lead capture.
- type: UseCases
data:
- name: Email Marketing Campaigns
description: Design, personalize, and send email campaigns with tracking and analytics.
- name: Customer Journey Orchestration
description: Build multi-step customer journeys with triggers, conditions, and
automated actions.
- name: Transactional Messaging
description: Send real-time transactional emails and SMS for order confirmations
and alerts.
- name: Lead Nurturing
description: Automate lead scoring and nurture sequences based on engagement data.
- name: Audience Segmentation
description: Build dynamic audience segments for targeted campaign delivery.
- name: Cross-Channel Coordination
description: Coordinate messaging across email, SMS, push, and direct mail channels.
- type: Integrations
data:
- name: Adobe Experience Cloud
description: Native integration with AEM, Analytics, and Target for unified marketing.
- name: Adobe Experience Platform
description: Real-time customer profile and audience sharing with AEP.
- name: Salesforce
description: CRM integration for syncing contacts, leads, and campaign data.
- name: Microsoft Dynamics
description: CRM integration for contact synchronization and campaign tracking.
- type: Solutions
data:
- name: Adobe Campaign Standard
description: Cloud-native marketing automation with modern REST APIs and visual
workflow designer.
- name: Adobe Campaign Classic
description: On-premises/hybrid marketing automation with SOAP and JavaScript
APIs.
- name: Adobe Campaign v8
description: Latest generation combining Campaign Classic power with cloud scalability.