Adobe Analytics
Adobe Analytics provides real-time analytics and detailed segmentation capabilities across all marketing channels, enabling organizations to discover high-value audiences and power customer intelligence.
6 APIs
10 Features
AdobeAnalyticsBusiness IntelligenceCustomer IntelligenceDigital MarketingMarketingWeb Analytics
The Adobe Analytics 2.0 APIs provide programmatic access to data, reports, and administration features within Adobe Analytics. They allow you to perform almost any action availa...
The Bulk Data Insertion API (BDIA) lets you upload server-side call data in batches of compressed CSV files instead of using client-side libraries such as AppMeasurement. It is ...
The Livestream API is a reporting feature in Adobe Analytics that allows clients to receive traffic data processed by Adobe Analytics in real time. Hits are streamed to the clie...
The Data Repair API allows you to permanently delete or transform data that has already been ingested in Adobe Analytics. It provides endpoints for estimating repair scope, crea...
The Data Insertion API allows server-side data submission to Adobe Analytics one event at a time using HTTP GET or POST requests. Unlike the Bulk Data Insertion API which proces...
The Adobe Analytics 1.4 APIs provide programmatic access to reporting, classifications, data sources, and report suite configuration. This version is deprecated and scheduled fo...
Real-Time Analytics
Access and analyze data in real time as visitors interact with digital properties.
Custom Segmentation
Build custom segments to isolate and analyze specific visitor groups and behaviors.
Calculated Metrics
Create derived metrics combining existing metrics with mathematical formulas.
Report Suites
Organize and partition data collection across multiple sites and business units.
Annotations
Mark specific dates or ranges in reports with notes for contextual analysis.
Bulk Data Insertion
Upload server-side event data in compressed CSV batches for high-volume collection.
Data Repair
Permanently delete or transform previously ingested data for privacy compliance.
Livestream
Receive real-time streaming hit data as each event is processed by Adobe servers.
Dimension And Metric Exploration
Programmatically discover all available dimensions and metrics in report suites.
Component Tagging
Apply tags to segments, metrics, and other components for organization and discovery.
Marketing Campaign Analysis
Measure effectiveness of marketing campaigns across channels with attribution and conversion tracking.
Customer Journey Optimization
Analyze multi-touch customer journeys to identify drop-off points and optimize conversion paths.
Content Performance Tracking
Evaluate which content resonates most with audiences and drives engagement.
Audience Discovery And Targeting
Discover high-value audience segments for personalized marketing and advertising.
Privacy Compliance Data Management
Delete or repair PII and sensitive data to comply with GDPR, CCPA, and other regulations.
Real-Time Monitoring And Alerting
Monitor live traffic and KPIs with streaming data for immediate anomaly detection.
Server-Side Data Collection
Collect analytics data from backend systems, IoT devices, and server-side applications.
Cross-Channel Reporting
Combine web, mobile, and offline data for unified cross-channel analytics reporting.
Adobe Experience Platform
Send Analytics data to Experience Platform for unified customer profiles and journey orchestration.
Adobe Target
Use Analytics segments to power personalization and A/B testing in Adobe Target.
Adobe Audience Manager
Share audience segments between Analytics and Audience Manager for cross-channel activation.
Adobe Campaign
Integrate campaign data with Analytics for end-to-end campaign performance measurement.
Adobe Customer Journey Analytics
Extend Analytics data into CJA for cross-channel analysis with Experience Platform data.
Adobe Launch
Deploy and manage Analytics tags via Adobe Experience Platform Launch tag management.
Google Ads
Import Google Ads cost and click data for integrated paid search analytics.
Microsoft Power BI
Connect Analytics data to Power BI dashboards for enterprise reporting and visualization.
aid: adobe-analytics
url: https://raw.githubusercontent.com/api-evangelist/adobe-analytics/refs/heads/main/apis.yml
name: Adobe Analytics
description: >-
Adobe Analytics provides real-time analytics and detailed segmentation capabilities across all marketing channels,
enabling organizations to discover high-value audiences and power customer intelligence.
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
created: 2024-01-01T00:00:00.000Z
modified: '2026-05-19'
specificationVersion: '0.19'
apis:
- name: Adobe Analytics API
description: >-
The Adobe Analytics 2.0 APIs provide programmatic access to data, reports, and administration features within
Adobe Analytics. They allow you to perform almost any action available in the Analytics user interface, including
reporting, segment management, calculated metrics, and component administration.
image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
baseUrl: https://analytics.adobe.io/api
tags:
- Analytics
- Data
- Marketing
- Metrics
- Reporting
properties:
- type: Documentation
url: https://developer.adobe.com/analytics-apis/docs/2.0/
- type: APIReference
url: https://developer.adobe.com/analytics-apis/docs/2.0/apis/
- type: OpenAPI
url: https://raw.githubusercontent.com/AdobeDocs/analytics-2.0-apis/main/docs/swagger.json
- type: OpenAPI
url: openapi/adobe-analytics-api-openapi.yml
- type: Authentication
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
- type: GettingStarted
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/
- type: RateLimits
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/rate-limits/
- type: GettingStarted
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/migration/
title: Migration Guide
- type: GitHubRepository
url: https://github.com/AdobeDocs/analytics-2.0-apis
contact:
- type: Support
url: https://experienceleague.adobe.com/docs/analytics.html
- type: Support
url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
title: Community
humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/
- name: Adobe Analytics Bulk Data Insertion API
description: >-
The Bulk Data Insertion API (BDIA) lets you upload server-side call data in batches of compressed CSV files
instead of using client-side libraries such as AppMeasurement. It is the recommended successor to the single-event
Data Insertion API for high-volume server-side data collection.
image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
baseUrl: https://analytics-collection.adobe.io/aa/collect/v1
tags:
- Analytics
- Batch Processing
- Data Collection
- Server-Side
properties:
- type: Documentation
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/bulk-data-insertion/
- type: APIReference
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/bulk-data-insertion/endpoints/
- type: OpenAPI
url: openapi/adobe-analytics-bulk-data-insertion-api-openapi.yml
- type: Authentication
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
contact:
- type: Support
url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
- type: Support
url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
title: Community
humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/bulk-data-insertion/
- name: Adobe Analytics Livestream API
description: >-
The Livestream API is a reporting feature in Adobe Analytics that allows clients to receive traffic data processed
by Adobe Analytics in real time. Hits are streamed to the client on a hit-by-hit basis in the same order and rate
that they are processed by Adobe servers.
image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
baseUrl: https://livestream.adobe.net/api/1/stream
tags:
- Analytics
- Data
- Real-Time
- Streaming
properties:
- type: Documentation
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/livestream/
- type: APIReference
url: https://developer.adobe.com/analytics-apis/docs/2.0/apis/livestream/
- type: AsyncAPI
url: asyncapi/adobe-analytics-livestream-asyncapi.yml
- type: Authentication
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
- type: ChangeLog
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/livestream/release-notes/
contact:
- type: Support
url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
- type: Support
url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
title: Community
humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/livestream/
- name: Adobe Analytics Data Repair API
description: >-
The Data Repair API allows you to permanently delete or transform data that has already been ingested in Adobe
Analytics. It provides endpoints for estimating repair scope, creating repair jobs, and monitoring job status.
This is a paid feature and Adobe recommends a careful, staged approach when using it.
image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
baseUrl: https://analytics.adobe.io/api
tags:
- Analytics
- Compliance
- Data Management
- Privacy
properties:
- type: Documentation
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/data-repair/
- type: APIReference
url: https://developer.adobe.com/analytics-apis/docs/2.0/apis/data-repair/
- type: OpenAPI
url: openapi/adobe-analytics-data-repair-api-openapi.yml
- type: Authentication
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
contact:
- type: Support
url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
- type: Support
url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
title: Community
humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/data-repair/
- name: Adobe Analytics Data Insertion API
description: >-
The Data Insertion API allows server-side data submission to Adobe Analytics one event at a time using HTTP GET or
POST requests. Unlike the Bulk Data Insertion API which processes compressed CSV files in batches, this API
handles individual hit submissions in real time and is explicitly excluded from the Analytics 1.4 API end-of-life
scheduled for August 12, 2026.
image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
baseUrl: https://sc.omtrdc.net/b/ss
tags:
- Analytics
- Data Collection
- Real-Time
- Server-Side
properties:
- type: Documentation
url: https://developer.adobe.com/analytics-apis/docs/1.4/guides/data-insertion/
- type: APIReference
url: https://experienceleague.adobe.com/en/docs/analytics/import/c-data-insertion-api
contact:
- type: Support
url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
- type: Support
url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
title: Community
humanURL: https://developer.adobe.com/analytics-apis/docs/1.4/guides/data-insertion/
- name: Adobe Analytics 1.4 API
description: >-
The Adobe Analytics 1.4 APIs provide programmatic access to reporting, classifications, data sources, and report
suite configuration. This version is deprecated and scheduled for end-of-life on August 12, 2026, after which all
endpoints will cease to function. The Data Insertion API is excluded from this end-of-life.
image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
baseUrl: https://api.omniture.com/admin/1.4
tags:
- Analytics
- Deprecated
- Legacy
- Reporting
properties:
- type: Documentation
url: https://developer.adobe.com/analytics-apis/docs/1.4/
- type: ReleaseNotes
url: https://developer.adobe.com/analytics-apis/docs/1.4/guides/eol/
title: Deprecation Notice
- type: GettingStarted
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/migration/
title: Migration Guide
- type: GitHubRepository
url: https://github.com/AdobeDocs/analytics-1.4-apis
contact:
- type: Support
url: https://experienceleague.adobe.com/docs/analytics.html
- type: Support
url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
title: Community
humanURL: https://developer.adobe.com/analytics-apis/docs/1.4/
maintainers:
- name: Kin Lane
email: [email protected]
tags:
- Adobe
- Analytics
- Business Intelligence
- Customer Intelligence
- Digital Marketing
- Marketing
- Web Analytics
common:
- type: PostmanWorkspace
url: https://www.postman.com/kinlaneapi/adobe-analytics/overview
- type: ArazzoWorkflows
url: arazzo/
workflows:
- url: arazzo/adobe-analytics-annotate-and-run-report-workflow.yml
name: Adobe Analytics Annotate a Date Range and Run a Report
summary: Review saved date ranges, create an annotation for a period, then run a report over it.
- url: arazzo/adobe-analytics-clone-calculated-metric-workflow.yml
name: Adobe Analytics Clone a Calculated Metric
summary: Read an existing calculated metric and create a copy of it under a new name.
- url: arazzo/adobe-analytics-clone-segment-workflow.yml
name: Adobe Analytics Clone a Segment
summary: Read an existing segment and create a copy of it under a new name.
- url: arazzo/adobe-analytics-create-calculated-metric-and-run-report-workflow.yml
name: Adobe Analytics Create a Calculated Metric and Run a Report
summary: List a report suite's metrics, create a calculated metric, then run a report using it.
- url: arazzo/adobe-analytics-create-segment-and-run-report-workflow.yml
name: Adobe Analytics Create a Segment and Run a Segmented Report
summary: Inspect a report suite's dimensions, create a new segment, then run a report filtered by that segment.
- url: arazzo/adobe-analytics-discover-components-and-run-report-workflow.yml
name: Adobe Analytics Discover Components and Run a Report
summary: List the dimensions and metrics in a report suite, then run a report built from them.
- url: arazzo/adobe-analytics-estimate-and-run-data-repair-workflow.yml
name: Adobe Analytics Estimate and Run a Data Repair Job
summary: Estimate the scope of a data repair, submit the repair job with the validation token, then check its status.
- url: arazzo/adobe-analytics-full-component-inventory-and-report-workflow.yml
name: Adobe Analytics Full Component Inventory and Report
summary: Inventory report suites, dimensions, and metrics, then run a report in a single chained pass.
- url: arazzo/adobe-analytics-report-on-existing-segment-workflow.yml
name: Adobe Analytics Report on an Existing Segment
summary: List the company segments, fetch a chosen segment's details, then run a report filtered by it.
- url: arazzo/adobe-analytics-select-report-suite-and-run-report-workflow.yml
name: Adobe Analytics Select a Report Suite and Run a Report
summary: List accessible report suites, confirm one by ID, then run a report against it.
- url: arazzo/adobe-analytics-upsert-segment-workflow.yml
name: Adobe Analytics Upsert a Segment
summary: Look up a segment by ID and update it if it exists, otherwise create a new one.
- url: arazzo/adobe-analytics-validate-then-upload-events-workflow.yml
name: Adobe Analytics Validate then Upload a Batch Events File
summary: Validate a gzip-compressed events file and upload it only when validation passes.
- type: Portal
url: https://developer.adobe.com/analytics-apis/docs/2.0/
- type: Documentation
url: https://experienceleague.adobe.com/docs/analytics.html
- type: GettingStarted
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/
- type: Console
url: https://developer.adobe.com/console/
- type: Authentication
url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
- type: Support
url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
- type: Support
url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
- type: StackOverflow
url: https://stackoverflow.com/questions/tagged/adobe-analytics
- type: GitHubOrganization
url: https://github.com/AdobeDocs
- type: ChangeLog
url: https://experienceleague.adobe.com/en/docs/analytics/release-notes/latest
- type: TermsOfService
url: https://www.adobe.com/legal/terms.html
- type: PrivacyPolicy
url: https://www.adobe.com/privacy/policy.html
- type: StatusPage
url: https://status.adobe.com/
- type: Blog
url: https://blog.adobe.com/en/topics/analytics
- type: GitHubRepository
url: https://github.com/AdobeDocs/analytics-2.0-apis
- type: JSONSchema
url: json-schema/adobe-analytics-report-request-schema.json
- type: JSONLD
url: json-ld/adobe-analytics-context.jsonld
- type: Features
data:
- name: Real-Time Analytics
description: Access and analyze data in real time as visitors interact with digital properties.
- name: Custom Segmentation
description: Build custom segments to isolate and analyze specific visitor groups and behaviors.
- name: Calculated Metrics
description: Create derived metrics combining existing metrics with mathematical formulas.
- name: Report Suites
description: Organize and partition data collection across multiple sites and business units.
- name: Annotations
description: Mark specific dates or ranges in reports with notes for contextual analysis.
- name: Bulk Data Insertion
description: Upload server-side event data in compressed CSV batches for high-volume collection.
- name: Data Repair
description: Permanently delete or transform previously ingested data for privacy compliance.
- name: Livestream
description: Receive real-time streaming hit data as each event is processed by Adobe servers.
- name: Dimension And Metric Exploration
description: Programmatically discover all available dimensions and metrics in report suites.
- name: Component Tagging
description: Apply tags to segments, metrics, and other components for organization and discovery.
- type: UseCases
data:
- name: Marketing Campaign Analysis
description: Measure effectiveness of marketing campaigns across channels with attribution and conversion tracking.
- name: Customer Journey Optimization
description: Analyze multi-touch customer journeys to identify drop-off points and optimize conversion paths.
- name: Content Performance Tracking
description: Evaluate which content resonates most with audiences and drives engagement.
- name: Audience Discovery And Targeting
description: Discover high-value audience segments for personalized marketing and advertising.
- name: Privacy Compliance Data Management
description: Delete or repair PII and sensitive data to comply with GDPR, CCPA, and other regulations.
- name: Real-Time Monitoring And Alerting
description: Monitor live traffic and KPIs with streaming data for immediate anomaly detection.
- name: Server-Side Data Collection
description: Collect analytics data from backend systems, IoT devices, and server-side applications.
- name: Cross-Channel Reporting
description: Combine web, mobile, and offline data for unified cross-channel analytics reporting.
- type: Integrations
data:
- name: Adobe Experience Platform
description: Send Analytics data to Experience Platform for unified customer profiles and journey orchestration.
- name: Adobe Target
description: Use Analytics segments to power personalization and A/B testing in Adobe Target.
- name: Adobe Audience Manager
description: Share audience segments between Analytics and Audience Manager for cross-channel activation.
- name: Adobe Campaign
description: Integrate campaign data with Analytics for end-to-end campaign performance measurement.
- name: Adobe Customer Journey Analytics
description: Extend Analytics data into CJA for cross-channel analysis with Experience Platform data.
- name: Adobe Launch
description: Deploy and manage Analytics tags via Adobe Experience Platform Launch tag management.
- name: Google Ads
description: Import Google Ads cost and click data for integrated paid search analytics.
- name: Microsoft Power BI
description: Connect Analytics data to Power BI dashboards for enterprise reporting and visualization.
- type: GitHubRepository
url: https://github.com/AdobeDocs/analytics-mcp
title: Analytics MCP Servers Documentation
- type: GitHubRepository
url: https://github.com/AdobeDocs/analytics-1.4-apis
title: Analytics 1.4 APIs Documentation
- type: Training
url: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/overview.html
- type: JSONLD
url: json-ld/adobe-analytics-bulk-data-insertion-context.jsonld
- type: JSONLD
url: json-ld/adobe-analytics-data-repair-context.jsonld
- type: SpectralRules
url: rules/adobe-analytics-spectral-rules.yml
- type: Vocabulary
url: vocabulary/adobe-analytics-vocabulary.yaml