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Adobe Analytics

Adobe Analytics provides real-time analytics and detailed segmentation capabilities across all marketing channels, enabling organizations to discover high-value audiences and power customer intelligence.

6 APIs 10 Features
AdobeAnalyticsBusiness IntelligenceCustomer IntelligenceDigital MarketingMarketingWeb Analytics

APIs

Adobe Analytics API

The Adobe Analytics 2.0 APIs provide programmatic access to data, reports, and administration features within Adobe Analytics. They allow you to perform almost any action availa...

Adobe Analytics Bulk Data Insertion API

The Bulk Data Insertion API (BDIA) lets you upload server-side call data in batches of compressed CSV files instead of using client-side libraries such as AppMeasurement. It is ...

Adobe Analytics Livestream API

The Livestream API is a reporting feature in Adobe Analytics that allows clients to receive traffic data processed by Adobe Analytics in real time. Hits are streamed to the clie...

Adobe Analytics Data Repair API

The Data Repair API allows you to permanently delete or transform data that has already been ingested in Adobe Analytics. It provides endpoints for estimating repair scope, crea...

Adobe Analytics Data Insertion API

The Data Insertion API allows server-side data submission to Adobe Analytics one event at a time using HTTP GET or POST requests. Unlike the Bulk Data Insertion API which proces...

Adobe Analytics 1.4 API

The Adobe Analytics 1.4 APIs provide programmatic access to reporting, classifications, data sources, and report suite configuration. This version is deprecated and scheduled fo...

Features

Real-Time Analytics

Access and analyze data in real time as visitors interact with digital properties.

Custom Segmentation

Build custom segments to isolate and analyze specific visitor groups and behaviors.

Calculated Metrics

Create derived metrics combining existing metrics with mathematical formulas.

Report Suites

Organize and partition data collection across multiple sites and business units.

Annotations

Mark specific dates or ranges in reports with notes for contextual analysis.

Bulk Data Insertion

Upload server-side event data in compressed CSV batches for high-volume collection.

Data Repair

Permanently delete or transform previously ingested data for privacy compliance.

Livestream

Receive real-time streaming hit data as each event is processed by Adobe servers.

Dimension And Metric Exploration

Programmatically discover all available dimensions and metrics in report suites.

Component Tagging

Apply tags to segments, metrics, and other components for organization and discovery.

Use Cases

Marketing Campaign Analysis

Measure effectiveness of marketing campaigns across channels with attribution and conversion tracking.

Customer Journey Optimization

Analyze multi-touch customer journeys to identify drop-off points and optimize conversion paths.

Content Performance Tracking

Evaluate which content resonates most with audiences and drives engagement.

Audience Discovery And Targeting

Discover high-value audience segments for personalized marketing and advertising.

Privacy Compliance Data Management

Delete or repair PII and sensitive data to comply with GDPR, CCPA, and other regulations.

Real-Time Monitoring And Alerting

Monitor live traffic and KPIs with streaming data for immediate anomaly detection.

Server-Side Data Collection

Collect analytics data from backend systems, IoT devices, and server-side applications.

Cross-Channel Reporting

Combine web, mobile, and offline data for unified cross-channel analytics reporting.

Integrations

Adobe Experience Platform

Send Analytics data to Experience Platform for unified customer profiles and journey orchestration.

Adobe Target

Use Analytics segments to power personalization and A/B testing in Adobe Target.

Adobe Audience Manager

Share audience segments between Analytics and Audience Manager for cross-channel activation.

Adobe Campaign

Integrate campaign data with Analytics for end-to-end campaign performance measurement.

Adobe Customer Journey Analytics

Extend Analytics data into CJA for cross-channel analysis with Experience Platform data.

Adobe Launch

Deploy and manage Analytics tags via Adobe Experience Platform Launch tag management.

Google Ads

Import Google Ads cost and click data for integrated paid search analytics.

Microsoft Power BI

Connect Analytics data to Power BI dashboards for enterprise reporting and visualization.

Event Specifications

Adobe Analytics Livestream API

The Adobe Analytics Livestream API delivers real-time analytics hit data to a connected client as each hit is processed by Adobe Analytics servers. Data is streamed in line-deli...

ASYNCAPI

Semantic Vocabularies

Adobe Analytics Bulk Data Insertion Context

0 classes · 4 properties

JSON-LD

Adobe Analytics Context

0 classes · 23 properties

JSON-LD

Adobe Analytics Data Repair Context

0 classes · 6 properties

JSON-LD

API Governance Rules

Adobe Analytics API Rules

21 rules · 19 errors 1 warnings 1 info

SPECTRAL

Resources

🔗
PostmanWorkspace
PostmanWorkspace
🔗
ArazzoWorkflows
ArazzoWorkflows
🌐
Portal
Portal
🔗
Documentation
Documentation
🚀
GettingStarted
GettingStarted
🌐
Console
Console
🔑
Authentication
Authentication
💬
Support
Support
💬
Support
Support
👥
StackOverflow
StackOverflow
👥
GitHubOrganization
GitHubOrganization
📄
ChangeLog
ChangeLog
📜
TermsOfService
TermsOfService
📜
PrivacyPolicy
PrivacyPolicy
🟢
StatusPage
StatusPage
📰
Blog
Blog
👥
GitHubRepository
GitHubRepository
🔗
JSONSchema
JSONSchema
🔗
JSONLD
JSONLD
👥
Analytics MCP Servers Documentation
GitHubRepository
👥
Analytics 1.4 APIs Documentation
GitHubRepository
🎓
Training
Training
🔗
JSONLD
JSONLD
🔗
JSONLD
JSONLD
🔗
SpectralRules
SpectralRules
🔗
Vocabulary
Vocabulary

Sources

Raw ↑
aid: adobe-analytics
url: https://raw.githubusercontent.com/api-evangelist/adobe-analytics/refs/heads/main/apis.yml
name: Adobe Analytics
description: >-
  Adobe Analytics provides real-time analytics and detailed segmentation capabilities across all marketing channels,
  enabling organizations to discover high-value audiences and power customer intelligence.
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
created: 2024-01-01T00:00:00.000Z
modified: '2026-05-19'
specificationVersion: '0.19'
apis:
  - name: Adobe Analytics API
    description: >-
      The Adobe Analytics 2.0 APIs provide programmatic access to data, reports, and administration features within
      Adobe Analytics. They allow you to perform almost any action available in the Analytics user interface, including
      reporting, segment management, calculated metrics, and component administration.
    image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
    baseUrl: https://analytics.adobe.io/api
    tags:
      - Analytics
      - Data
      - Marketing
      - Metrics
      - Reporting
    properties:
      - type: Documentation
        url: https://developer.adobe.com/analytics-apis/docs/2.0/
      - type: APIReference
        url: https://developer.adobe.com/analytics-apis/docs/2.0/apis/
      - type: OpenAPI
        url: https://raw.githubusercontent.com/AdobeDocs/analytics-2.0-apis/main/docs/swagger.json
      - type: OpenAPI
        url: openapi/adobe-analytics-api-openapi.yml
      - type: Authentication
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
      - type: GettingStarted
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/
      - type: RateLimits
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/rate-limits/
      - type: GettingStarted
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/migration/
        title: Migration Guide
      - type: GitHubRepository
        url: https://github.com/AdobeDocs/analytics-2.0-apis
    contact:
      - type: Support
        url: https://experienceleague.adobe.com/docs/analytics.html
      - type: Support
        url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
        title: Community
    humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/
  - name: Adobe Analytics Bulk Data Insertion API
    description: >-
      The Bulk Data Insertion API (BDIA) lets you upload server-side call data in batches of compressed CSV files
      instead of using client-side libraries such as AppMeasurement. It is the recommended successor to the single-event
      Data Insertion API for high-volume server-side data collection.
    image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
    baseUrl: https://analytics-collection.adobe.io/aa/collect/v1
    tags:
      - Analytics
      - Batch Processing
      - Data Collection
      - Server-Side
    properties:
      - type: Documentation
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/bulk-data-insertion/
      - type: APIReference
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/bulk-data-insertion/endpoints/
      - type: OpenAPI
        url: openapi/adobe-analytics-bulk-data-insertion-api-openapi.yml
      - type: Authentication
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
    contact:
      - type: Support
        url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
      - type: Support
        url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
        title: Community
    humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/bulk-data-insertion/
  - name: Adobe Analytics Livestream API
    description: >-
      The Livestream API is a reporting feature in Adobe Analytics that allows clients to receive traffic data processed
      by Adobe Analytics in real time. Hits are streamed to the client on a hit-by-hit basis in the same order and rate
      that they are processed by Adobe servers.
    image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
    baseUrl: https://livestream.adobe.net/api/1/stream
    tags:
      - Analytics
      - Data
      - Real-Time
      - Streaming
    properties:
      - type: Documentation
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/livestream/
      - type: APIReference
        url: https://developer.adobe.com/analytics-apis/docs/2.0/apis/livestream/
      - type: AsyncAPI
        url: asyncapi/adobe-analytics-livestream-asyncapi.yml
      - type: Authentication
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
      - type: ChangeLog
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/livestream/release-notes/
    contact:
      - type: Support
        url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
      - type: Support
        url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
        title: Community
    humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/livestream/
  - name: Adobe Analytics Data Repair API
    description: >-
      The Data Repair API allows you to permanently delete or transform data that has already been ingested in Adobe
      Analytics. It provides endpoints for estimating repair scope, creating repair jobs, and monitoring job status.
      This is a paid feature and Adobe recommends a careful, staged approach when using it.
    image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
    baseUrl: https://analytics.adobe.io/api
    tags:
      - Analytics
      - Compliance
      - Data Management
      - Privacy
    properties:
      - type: Documentation
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/data-repair/
      - type: APIReference
        url: https://developer.adobe.com/analytics-apis/docs/2.0/apis/data-repair/
      - type: OpenAPI
        url: openapi/adobe-analytics-data-repair-api-openapi.yml
      - type: Authentication
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
    contact:
      - type: Support
        url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
      - type: Support
        url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
        title: Community
    humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/data-repair/
  - name: Adobe Analytics Data Insertion API
    description: >-
      The Data Insertion API allows server-side data submission to Adobe Analytics one event at a time using HTTP GET or
      POST requests. Unlike the Bulk Data Insertion API which processes compressed CSV files in batches, this API
      handles individual hit submissions in real time and is explicitly excluded from the Analytics 1.4 API end-of-life
      scheduled for August 12, 2026.
    image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
    baseUrl: https://sc.omtrdc.net/b/ss
    tags:
      - Analytics
      - Data Collection
      - Real-Time
      - Server-Side
    properties:
      - type: Documentation
        url: https://developer.adobe.com/analytics-apis/docs/1.4/guides/data-insertion/
      - type: APIReference
        url: https://experienceleague.adobe.com/en/docs/analytics/import/c-data-insertion-api
    contact:
      - type: Support
        url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
      - type: Support
        url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
        title: Community
    humanURL: https://developer.adobe.com/analytics-apis/docs/1.4/guides/data-insertion/
  - name: Adobe Analytics 1.4 API
    description: >-
      The Adobe Analytics 1.4 APIs provide programmatic access to reporting, classifications, data sources, and report
      suite configuration. This version is deprecated and scheduled for end-of-life on August 12, 2026, after which all
      endpoints will cease to function. The Data Insertion API is excluded from this end-of-life.
    image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
    baseUrl: https://api.omniture.com/admin/1.4
    tags:
      - Analytics
      - Deprecated
      - Legacy
      - Reporting
    properties:
      - type: Documentation
        url: https://developer.adobe.com/analytics-apis/docs/1.4/
      - type: ReleaseNotes
        url: https://developer.adobe.com/analytics-apis/docs/1.4/guides/eol/
        title: Deprecation Notice
      - type: GettingStarted
        url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/migration/
        title: Migration Guide
      - type: GitHubRepository
        url: https://github.com/AdobeDocs/analytics-1.4-apis
    contact:
      - type: Support
        url: https://experienceleague.adobe.com/docs/analytics.html
      - type: Support
        url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
        title: Community
    humanURL: https://developer.adobe.com/analytics-apis/docs/1.4/
maintainers:
  - name: Kin Lane
    email: [email protected]
tags:
  - Adobe
  - Analytics
  - Business Intelligence
  - Customer Intelligence
  - Digital Marketing
  - Marketing
  - Web Analytics
common:
  - type: PostmanWorkspace
    url: https://www.postman.com/kinlaneapi/adobe-analytics/overview
  - type: ArazzoWorkflows
    url: arazzo/
    workflows:
      - url: arazzo/adobe-analytics-annotate-and-run-report-workflow.yml
        name: Adobe Analytics Annotate a Date Range and Run a Report
        summary: Review saved date ranges, create an annotation for a period, then run a report over it.
      - url: arazzo/adobe-analytics-clone-calculated-metric-workflow.yml
        name: Adobe Analytics Clone a Calculated Metric
        summary: Read an existing calculated metric and create a copy of it under a new name.
      - url: arazzo/adobe-analytics-clone-segment-workflow.yml
        name: Adobe Analytics Clone a Segment
        summary: Read an existing segment and create a copy of it under a new name.
      - url: arazzo/adobe-analytics-create-calculated-metric-and-run-report-workflow.yml
        name: Adobe Analytics Create a Calculated Metric and Run a Report
        summary: List a report suite's metrics, create a calculated metric, then run a report using it.
      - url: arazzo/adobe-analytics-create-segment-and-run-report-workflow.yml
        name: Adobe Analytics Create a Segment and Run a Segmented Report
        summary: Inspect a report suite's dimensions, create a new segment, then run a report filtered by that segment.
      - url: arazzo/adobe-analytics-discover-components-and-run-report-workflow.yml
        name: Adobe Analytics Discover Components and Run a Report
        summary: List the dimensions and metrics in a report suite, then run a report built from them.
      - url: arazzo/adobe-analytics-estimate-and-run-data-repair-workflow.yml
        name: Adobe Analytics Estimate and Run a Data Repair Job
        summary: Estimate the scope of a data repair, submit the repair job with the validation token, then check its status.
      - url: arazzo/adobe-analytics-full-component-inventory-and-report-workflow.yml
        name: Adobe Analytics Full Component Inventory and Report
        summary: Inventory report suites, dimensions, and metrics, then run a report in a single chained pass.
      - url: arazzo/adobe-analytics-report-on-existing-segment-workflow.yml
        name: Adobe Analytics Report on an Existing Segment
        summary: List the company segments, fetch a chosen segment's details, then run a report filtered by it.
      - url: arazzo/adobe-analytics-select-report-suite-and-run-report-workflow.yml
        name: Adobe Analytics Select a Report Suite and Run a Report
        summary: List accessible report suites, confirm one by ID, then run a report against it.
      - url: arazzo/adobe-analytics-upsert-segment-workflow.yml
        name: Adobe Analytics Upsert a Segment
        summary: Look up a segment by ID and update it if it exists, otherwise create a new one.
      - url: arazzo/adobe-analytics-validate-then-upload-events-workflow.yml
        name: Adobe Analytics Validate then Upload a Batch Events File
        summary: Validate a gzip-compressed events file and upload it only when validation passes.
  - type: Portal
    url: https://developer.adobe.com/analytics-apis/docs/2.0/
  - type: Documentation
    url: https://experienceleague.adobe.com/docs/analytics.html
  - type: GettingStarted
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/
  - type: Console
    url: https://developer.adobe.com/console/
  - type: Authentication
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
  - type: Support
    url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
  - type: Support
    url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
  - type: StackOverflow
    url: https://stackoverflow.com/questions/tagged/adobe-analytics
  - type: GitHubOrganization
    url: https://github.com/AdobeDocs
  - type: ChangeLog
    url: https://experienceleague.adobe.com/en/docs/analytics/release-notes/latest
  - type: TermsOfService
    url: https://www.adobe.com/legal/terms.html
  - type: PrivacyPolicy
    url: https://www.adobe.com/privacy/policy.html
  - type: StatusPage
    url: https://status.adobe.com/
  - type: Blog
    url: https://blog.adobe.com/en/topics/analytics
  - type: GitHubRepository
    url: https://github.com/AdobeDocs/analytics-2.0-apis
  - type: JSONSchema
    url: json-schema/adobe-analytics-report-request-schema.json
  - type: JSONLD
    url: json-ld/adobe-analytics-context.jsonld
  - type: Features
    data:
      - name: Real-Time Analytics
        description: Access and analyze data in real time as visitors interact with digital properties.
      - name: Custom Segmentation
        description: Build custom segments to isolate and analyze specific visitor groups and behaviors.
      - name: Calculated Metrics
        description: Create derived metrics combining existing metrics with mathematical formulas.
      - name: Report Suites
        description: Organize and partition data collection across multiple sites and business units.
      - name: Annotations
        description: Mark specific dates or ranges in reports with notes for contextual analysis.
      - name: Bulk Data Insertion
        description: Upload server-side event data in compressed CSV batches for high-volume collection.
      - name: Data Repair
        description: Permanently delete or transform previously ingested data for privacy compliance.
      - name: Livestream
        description: Receive real-time streaming hit data as each event is processed by Adobe servers.
      - name: Dimension And Metric Exploration
        description: Programmatically discover all available dimensions and metrics in report suites.
      - name: Component Tagging
        description: Apply tags to segments, metrics, and other components for organization and discovery.
  - type: UseCases
    data:
      - name: Marketing Campaign Analysis
        description: Measure effectiveness of marketing campaigns across channels with attribution and conversion tracking.
      - name: Customer Journey Optimization
        description: Analyze multi-touch customer journeys to identify drop-off points and optimize conversion paths.
      - name: Content Performance Tracking
        description: Evaluate which content resonates most with audiences and drives engagement.
      - name: Audience Discovery And Targeting
        description: Discover high-value audience segments for personalized marketing and advertising.
      - name: Privacy Compliance Data Management
        description: Delete or repair PII and sensitive data to comply with GDPR, CCPA, and other regulations.
      - name: Real-Time Monitoring And Alerting
        description: Monitor live traffic and KPIs with streaming data for immediate anomaly detection.
      - name: Server-Side Data Collection
        description: Collect analytics data from backend systems, IoT devices, and server-side applications.
      - name: Cross-Channel Reporting
        description: Combine web, mobile, and offline data for unified cross-channel analytics reporting.
  - type: Integrations
    data:
      - name: Adobe Experience Platform
        description: Send Analytics data to Experience Platform for unified customer profiles and journey orchestration.
      - name: Adobe Target
        description: Use Analytics segments to power personalization and A/B testing in Adobe Target.
      - name: Adobe Audience Manager
        description: Share audience segments between Analytics and Audience Manager for cross-channel activation.
      - name: Adobe Campaign
        description: Integrate campaign data with Analytics for end-to-end campaign performance measurement.
      - name: Adobe Customer Journey Analytics
        description: Extend Analytics data into CJA for cross-channel analysis with Experience Platform data.
      - name: Adobe Launch
        description: Deploy and manage Analytics tags via Adobe Experience Platform Launch tag management.
      - name: Google Ads
        description: Import Google Ads cost and click data for integrated paid search analytics.
      - name: Microsoft Power BI
        description: Connect Analytics data to Power BI dashboards for enterprise reporting and visualization.
  - type: GitHubRepository
    url: https://github.com/AdobeDocs/analytics-mcp
    title: Analytics MCP Servers Documentation
  - type: GitHubRepository
    url: https://github.com/AdobeDocs/analytics-1.4-apis
    title: Analytics 1.4 APIs Documentation
  - type: Training
    url: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/overview.html
  - type: JSONLD
    url: json-ld/adobe-analytics-bulk-data-insertion-context.jsonld
  - type: JSONLD
    url: json-ld/adobe-analytics-data-repair-context.jsonld
  - type: SpectralRules
    url: rules/adobe-analytics-spectral-rules.yml
  - type: Vocabulary
    url: vocabulary/adobe-analytics-vocabulary.yaml