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Adobe Analytics

Adobe Analytics provides real-time analytics and detailed segmentation capabilities across all marketing channels, enabling organizations to discover high-value audiences and power customer intelligence.

6 APIs 2 Capabilities 10 Features
AdobeAnalyticsBusiness IntelligenceCustomer IntelligenceDigital MarketingMarketingWeb Analytics

APIs

Adobe Analytics API

The Adobe Analytics 2.0 APIs provide programmatic access to data, reports, and administration features within Adobe Analytics. They allow you to perform almost any action availa...

Adobe Analytics Bulk Data Insertion API

The Bulk Data Insertion API (BDIA) lets you upload server-side call data in batches of compressed CSV files instead of using client-side libraries such as AppMeasurement. It is ...

Adobe Analytics Livestream API

The Livestream API is a reporting feature in Adobe Analytics that allows clients to receive traffic data processed by Adobe Analytics in real time. Hits are streamed to the clie...

Adobe Analytics Data Repair API

The Data Repair API allows you to permanently delete or transform data that has already been ingested in Adobe Analytics. It provides endpoints for estimating repair scope, crea...

Adobe Analytics Data Insertion API

The Data Insertion API allows server-side data submission to Adobe Analytics one event at a time using HTTP GET or POST requests. Unlike the Bulk Data Insertion API which proces...

Adobe Analytics 1.4 API

The Adobe Analytics 1.4 APIs provide programmatic access to reporting, classifications, data sources, and report suite configuration. This version is deprecated and scheduled fo...

Capabilities

Adobe Analytics Data Collection

Unified workflow for server-side data collection and ingestion combining Bulk Data Insertion for high-volume event uploads with the Analytics API for report suite discovery and ...

Run with Naftiko

Adobe Analytics Reporting And Analysis

Unified workflow for analytics reporting, component management, and data governance combining the Analytics 2.0 API for reports, segments, calculated metrics, and the Data Repai...

Run with Naftiko

Features

Real-Time Analytics

Access and analyze data in real time as visitors interact with digital properties.

Custom Segmentation

Build custom segments to isolate and analyze specific visitor groups and behaviors.

Calculated Metrics

Create derived metrics combining existing metrics with mathematical formulas.

Report Suites

Organize and partition data collection across multiple sites and business units.

Annotations

Mark specific dates or ranges in reports with notes for contextual analysis.

Bulk Data Insertion

Upload server-side event data in compressed CSV batches for high-volume collection.

Data Repair

Permanently delete or transform previously ingested data for privacy compliance.

Livestream

Receive real-time streaming hit data as each event is processed by Adobe servers.

Dimension And Metric Exploration

Programmatically discover all available dimensions and metrics in report suites.

Component Tagging

Apply tags to segments, metrics, and other components for organization and discovery.

Use Cases

Marketing Campaign Analysis

Measure effectiveness of marketing campaigns across channels with attribution and conversion tracking.

Customer Journey Optimization

Analyze multi-touch customer journeys to identify drop-off points and optimize conversion paths.

Content Performance Tracking

Evaluate which content resonates most with audiences and drives engagement.

Audience Discovery And Targeting

Discover high-value audience segments for personalized marketing and advertising.

Privacy Compliance Data Management

Delete or repair PII and sensitive data to comply with GDPR, CCPA, and other regulations.

Real-Time Monitoring And Alerting

Monitor live traffic and KPIs with streaming data for immediate anomaly detection.

Server-Side Data Collection

Collect analytics data from backend systems, IoT devices, and server-side applications.

Cross-Channel Reporting

Combine web, mobile, and offline data for unified cross-channel analytics reporting.

Integrations

Adobe Experience Platform

Send Analytics data to Experience Platform for unified customer profiles and journey orchestration.

Adobe Target

Use Analytics segments to power personalization and A/B testing in Adobe Target.

Adobe Audience Manager

Share audience segments between Analytics and Audience Manager for cross-channel activation.

Adobe Campaign

Integrate campaign data with Analytics for end-to-end campaign performance measurement.

Adobe Customer Journey Analytics

Extend Analytics data into CJA for cross-channel analysis with Experience Platform data.

Adobe Launch

Deploy and manage Analytics tags via Adobe Experience Platform Launch tag management.

Google Ads

Import Google Ads cost and click data for integrated paid search analytics.

Microsoft Power BI

Connect Analytics data to Power BI dashboards for enterprise reporting and visualization.

Event Specifications

Adobe Analytics Livestream API

The Adobe Analytics Livestream API delivers real-time analytics hit data to a connected client as each hit is processed by Adobe Analytics servers. Data is streamed in line-deli...

ASYNCAPI

Semantic Vocabularies

Adobe Analytics Bulk Data Insertion Context

0 classes · 4 properties

JSON-LD

Adobe Analytics Context

0 classes · 23 properties

JSON-LD

Adobe Analytics Data Repair Context

0 classes · 6 properties

JSON-LD

API Governance Rules

Adobe Analytics API Rules

21 rules · 19 errors 1 warnings 1 info

SPECTRAL

Resources

🌐
Portal
Portal
🔗
Documentation
Documentation
🚀
GettingStarted
GettingStarted
🌐
Console
Console
🔑
Authentication
Authentication
💬
Support
Support
💬
Support
Support
👥
StackOverflow
StackOverflow
👥
GitHubOrganization
GitHubOrganization
📄
ChangeLog
ChangeLog
📜
TermsOfService
TermsOfService
📜
PrivacyPolicy
PrivacyPolicy
🟢
StatusPage
StatusPage
📰
Blog
Blog
👥
GitHubRepository
GitHubRepository
🔗
JSONSchema
JSONSchema
🔗
JSONLD
JSONLD
👥
Analytics MCP Servers Documentation
GitHubRepository
👥
Analytics 1.4 APIs Documentation
GitHubRepository
🎓
Training
Training
🔗
JSONLD
JSONLD
🔗
JSONLD
JSONLD
🔗
SpectralRules
SpectralRules
🔗
Vocabulary
Vocabulary
🔗
NaftikoCapability
NaftikoCapability
🔗
NaftikoCapability
NaftikoCapability

Sources

Raw ↑
aid: adobe-analytics
url: >-
  https://raw.githubusercontent.com/api-evangelist/adobe-analytics/refs/heads/main/apis.yml
name: Adobe Analytics
description: Adobe Analytics provides real-time analytics and detailed segmentation capabilities across all marketing channels, enabling organizations to discover high-value audiences and power 
  customer intelligence.
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
created: 2024-01-01 00:00:00+00:00
modified: '2026-04-18'
specificationVersion: '0.19'
apis:
- name: Adobe Analytics API
  description: The Adobe Analytics 2.0 APIs provide programmatic access to data, reports, and administration features within Adobe Analytics. They allow you to perform almost any action available in 
    the Analytics user interface, including reporting, segment management, calculated metrics, and component administration.
  image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
  baseUrl: https://analytics.adobe.io/api
  tags:
  - Analytics
  - Data
  - Marketing
  - Metrics
  - Reporting
  properties:
  - type: Documentation
    url: https://developer.adobe.com/analytics-apis/docs/2.0/
  - type: APIReference
    url: https://developer.adobe.com/analytics-apis/docs/2.0/apis/
  - type: OpenAPI
    url: https://raw.githubusercontent.com/AdobeDocs/analytics-2.0-apis/main/docs/swagger.json
  - type: OpenAPI
    url: openapi/adobe-analytics-api-openapi.yml
  - type: Authentication
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
  - type: GettingStarted
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/
  - type: RateLimits
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/rate-limits/
  - type: GettingStarted
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/migration/
    title: Migration Guide
  - type: GitHubRepository
    url: https://github.com/AdobeDocs/analytics-2.0-apis
  contact:
  - type: Support
    url: https://experienceleague.adobe.com/docs/analytics.html
  - type: Support
    url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
    title: Community
  humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/
- name: Adobe Analytics Bulk Data Insertion API
  description: The Bulk Data Insertion API (BDIA) lets you upload server-side call data in batches of compressed CSV files instead of using client-side libraries such as AppMeasurement. It is the 
    recommended successor to the single-event Data Insertion API for high-volume server-side data collection.
  image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
  baseUrl: https://analytics-collection.adobe.io/aa/collect/v1
  tags:
  - Analytics
  - Batch Processing
  - Data Collection
  - Server-Side
  properties:
  - type: Documentation
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/bulk-data-insertion/
  - type: APIReference
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/bulk-data-insertion/endpoints/
  - type: OpenAPI
    url: openapi/adobe-analytics-bulk-data-insertion-api-openapi.yml
  - type: Authentication
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
  contact:
  - type: Support
    url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
  - type: Support
    url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
    title: Community
  humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/bulk-data-insertion/
- name: Adobe Analytics Livestream API
  description: The Livestream API is a reporting feature in Adobe Analytics that allows clients to receive traffic data processed by Adobe Analytics in real time. Hits are streamed to the client on a 
    hit-by-hit basis in the same order and rate that they are processed by Adobe servers.
  image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
  baseUrl: https://livestream.adobe.net/api/1/stream
  tags:
  - Analytics
  - Data
  - Real-Time
  - Streaming
  properties:
  - type: Documentation
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/livestream/
  - type: APIReference
    url: https://developer.adobe.com/analytics-apis/docs/2.0/apis/livestream/
  - type: AsyncAPI
    url: asyncapi/adobe-analytics-livestream-asyncapi.yml
  - type: Authentication
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
  - type: ChangeLog
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/livestream/release-notes/
  contact:
  - type: Support
    url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
  - type: Support
    url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
    title: Community
  humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/livestream/
- name: Adobe Analytics Data Repair API
  description: The Data Repair API allows you to permanently delete or transform data that has already been ingested in Adobe Analytics. It provides endpoints for estimating repair scope, creating 
    repair jobs, and monitoring job status. This is a paid feature and Adobe recommends a careful, staged approach when using it.
  image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
  baseUrl: https://analytics.adobe.io/api
  tags:
  - Analytics
  - Compliance
  - Data Management
  - Privacy
  properties:
  - type: Documentation
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/data-repair/
  - type: APIReference
    url: https://developer.adobe.com/analytics-apis/docs/2.0/apis/data-repair/
  - type: OpenAPI
    url: openapi/adobe-analytics-data-repair-api-openapi.yml
  - type: Authentication
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
  contact:
  - type: Support
    url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
  - type: Support
    url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
    title: Community
  humanURL: https://developer.adobe.com/analytics-apis/docs/2.0/guides/endpoints/data-repair/
- name: Adobe Analytics Data Insertion API
  description: The Data Insertion API allows server-side data submission to Adobe Analytics one event at a time using HTTP GET or POST requests. Unlike the Bulk Data Insertion API which processes 
    compressed CSV files in batches, this API handles individual hit submissions in real time and is explicitly excluded from the Analytics 1.4 API end-of-life scheduled for August 12, 2026.
  image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
  baseUrl: https://sc.omtrdc.net/b/ss
  tags:
  - Analytics
  - Data Collection
  - Real-Time
  - Server-Side
  properties:
  - type: Documentation
    url: https://developer.adobe.com/analytics-apis/docs/1.4/guides/data-insertion/
  - type: APIReference
    url: https://experienceleague.adobe.com/en/docs/analytics/import/c-data-insertion-api
  contact:
  - type: Support
    url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
  - type: Support
    url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
    title: Community
  humanURL: https://developer.adobe.com/analytics-apis/docs/1.4/guides/data-insertion/
- name: Adobe Analytics 1.4 API
  description: The Adobe Analytics 1.4 APIs provide programmatic access to reporting, classifications, data sources, and report suite configuration. This version is deprecated and scheduled for 
    end-of-life on August 12, 2026, after which all endpoints will cease to function. The Data Insertion API is excluded from this end-of-life.
  image: https://www.adobe.com/content/dam/cc/icons/analytics.svg
  baseUrl: https://api.omniture.com/admin/1.4
  tags:
  - Analytics
  - Deprecated
  - Legacy
  - Reporting
  properties:
  - type: Documentation
    url: https://developer.adobe.com/analytics-apis/docs/1.4/
  - type: ReleaseNotes
    url: https://developer.adobe.com/analytics-apis/docs/1.4/guides/eol/
    title: Deprecation Notice
  - type: GettingStarted
    url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/migration/
    title: Migration Guide
  - type: GitHubRepository
    url: https://github.com/AdobeDocs/analytics-1.4-apis
  contact:
  - type: Support
    url: https://experienceleague.adobe.com/docs/analytics.html
  - type: Support
    url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
    title: Community
  humanURL: https://developer.adobe.com/analytics-apis/docs/1.4/
maintainers:
- name: Kin Lane
  email: [email protected]
tags:
- Adobe
- Analytics
- Business Intelligence
- Customer Intelligence
- Digital Marketing
- Marketing
- Web Analytics
common:
- type: Portal
  url: https://developer.adobe.com/analytics-apis/docs/2.0/
- type: Documentation
  url: https://experienceleague.adobe.com/docs/analytics.html
- type: GettingStarted
  url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/
- type: Console
  url: https://developer.adobe.com/console/
- type: Authentication
  url: https://developer.adobe.com/analytics-apis/docs/2.0/guides/authentication/
- type: Support
  url: https://developer.adobe.com/analytics-apis/docs/2.0/support/
- type: Support
  url: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community
- type: StackOverflow
  url: https://stackoverflow.com/questions/tagged/adobe-analytics
- type: GitHubOrganization
  url: https://github.com/AdobeDocs
- type: ChangeLog
  url: https://experienceleague.adobe.com/en/docs/analytics/release-notes/latest
- type: TermsOfService
  url: https://www.adobe.com/legal/terms.html
- type: PrivacyPolicy
  url: https://www.adobe.com/privacy/policy.html
- type: StatusPage
  url: https://status.adobe.com/
- type: Blog
  url: https://blog.adobe.com/en/topics/analytics
- type: GitHubRepository
  url: https://github.com/AdobeDocs/analytics-2.0-apis
- type: JSONSchema
  url: json-schema/adobe-analytics-report-request-schema.json
- type: JSONLD
  url: json-ld/adobe-analytics-context.jsonld
- type: Features
  data:
  - name: Real-Time Analytics
    description: Access and analyze data in real time as visitors interact with digital properties.
  - name: Custom Segmentation
    description: Build custom segments to isolate and analyze specific visitor groups and behaviors.
  - name: Calculated Metrics
    description: Create derived metrics combining existing metrics with mathematical formulas.
  - name: Report Suites
    description: Organize and partition data collection across multiple sites and business units.
  - name: Annotations
    description: Mark specific dates or ranges in reports with notes for contextual analysis.
  - name: Bulk Data Insertion
    description: Upload server-side event data in compressed CSV batches for high-volume collection.
  - name: Data Repair
    description: Permanently delete or transform previously ingested data for privacy compliance.
  - name: Livestream
    description: Receive real-time streaming hit data as each event is processed by Adobe servers.
  - name: Dimension And Metric Exploration
    description: Programmatically discover all available dimensions and metrics in report suites.
  - name: Component Tagging
    description: Apply tags to segments, metrics, and other components for organization and discovery.
- type: UseCases
  data:
  - name: Marketing Campaign Analysis
    description: Measure effectiveness of marketing campaigns across channels with attribution and conversion tracking.
  - name: Customer Journey Optimization
    description: Analyze multi-touch customer journeys to identify drop-off points and optimize conversion paths.
  - name: Content Performance Tracking
    description: Evaluate which content resonates most with audiences and drives engagement.
  - name: Audience Discovery And Targeting
    description: Discover high-value audience segments for personalized marketing and advertising.
  - name: Privacy Compliance Data Management
    description: Delete or repair PII and sensitive data to comply with GDPR, CCPA, and other regulations.
  - name: Real-Time Monitoring And Alerting
    description: Monitor live traffic and KPIs with streaming data for immediate anomaly detection.
  - name: Server-Side Data Collection
    description: Collect analytics data from backend systems, IoT devices, and server-side applications.
  - name: Cross-Channel Reporting
    description: Combine web, mobile, and offline data for unified cross-channel analytics reporting.
- type: Integrations
  data:
  - name: Adobe Experience Platform
    description: Send Analytics data to Experience Platform for unified customer profiles and journey orchestration.
  - name: Adobe Target
    description: Use Analytics segments to power personalization and A/B testing in Adobe Target.
  - name: Adobe Audience Manager
    description: Share audience segments between Analytics and Audience Manager for cross-channel activation.
  - name: Adobe Campaign
    description: Integrate campaign data with Analytics for end-to-end campaign performance measurement.
  - name: Adobe Customer Journey Analytics
    description: Extend Analytics data into CJA for cross-channel analysis with Experience Platform data.
  - name: Adobe Launch
    description: Deploy and manage Analytics tags via Adobe Experience Platform Launch tag management.
  - name: Google Ads
    description: Import Google Ads cost and click data for integrated paid search analytics.
  - name: Microsoft Power BI
    description: Connect Analytics data to Power BI dashboards for enterprise reporting and visualization.
- type: GitHubRepository
  url: https://github.com/AdobeDocs/analytics-mcp
  title: Analytics MCP Servers Documentation
- type: GitHubRepository
  url: https://github.com/AdobeDocs/analytics-1.4-apis
  title: Analytics 1.4 APIs Documentation
- type: Training
  url: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/overview.html
- type: JSONLD
  url: json-ld/adobe-analytics-bulk-data-insertion-context.jsonld
- type: JSONLD
  url: json-ld/adobe-analytics-data-repair-context.jsonld
- type: SpectralRules
  url: rules/adobe-analytics-spectral-rules.yml
- type: Vocabulary
  url: vocabulary/adobe-analytics-vocabulary.yaml
- type: NaftikoCapability
  url: capabilities/reporting-and-analysis.yaml
- type: NaftikoCapability
  url: capabilities/data-collection.yaml